Manager, Marketing Analytics - Ecommerce/DTC

Los Angeles, California
US$110000 - US$120000 per year

Manager, Marketing Analytics - Ecommerce

Los Angeles, CA

$110-120k + Benefits

As a Manager of Marketing Analytics within the retail / Ecommerce space you will be overseeing analysis of performance and marketing effectiveness across all key channels for both paid and organic initiatives.

The Company:

This exciting and fast growth Ecommerce company is one of the top 10 funded startups in LA at the moment with some exponential growth planned as they look to triple the size of their analytics team over the next 12 months.

The Role:

You will be working closely with the marketing team to optimize their email portfolio, enhance approaches to paid marketing and customer acquisition while maximizing social and audience development efforts.

  • Analyze performance and effectiveness across key channels inclusive of paid and organic marketing efforts across email, social platforms, referral sources, and partnerships
  • Collaborate closely with partners on marketing and audience development teams. Play key role in helping to develop and execute on a strategic roadmap for marketing effectiveness that yields targeted business growth and customer goals
  • Evaluate channel performance across various channels and platforms, analyzing ROI, funnel metrics, asset and campaign performance, and generate insights that inform decision making
  • Work closely in conjunction with data team on spearheading attribution models
  • Build and develop suite of key standardized reports and tools that provide automated views of performance and KPIs
  • Present insights and recommendations to cross functional stakeholders and leaders
  • Support needs for ad hoc analyses to inform business decisions and budget allocation

Your Skills and Experience:

  • 5+ years of experience in marketing effectiveness and performance analytics
  • Hands-on measurement of digital marketing channels and ecommerce
  • Bachelor's degree in a quantitative or business field preferred
  • Experience in data modeling with large, complex data sets and data visualization.
  • Experience with BI reporting tool such as Looker or Tableau preferred.
  • Proficient in querying and extracting data from multiple sources
  • Works well in collaborative team environments and constructively with cross functional partners to drive influence in a rapidly evolving business
  • Strong written and verbal communication, presentation and technical writing skill

How to Apply:

For more information about the role press "apply now" or send your resume directly

Keywords:

Analytics, Data, Analysis, Marketing, Marketing Analytics, Customer, Consumer, Modeling, visualization, business intelligence, BI, site, web, web analytics, Ecommerce, Retail, digital media, customer analytics, performance, digital, online marketing analysis, attribution

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JP:34572
Los Angeles, California
US$110000 - US$120000 per year
  1. Permanent
  2. Digital Marketing Analyst

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