Manager, Consumer Insights

Boston, Massachusetts
US$85000 - US$100000 per year

Manager of Consumer Insight
Research Analytics Consultancy
Boston
$85,000 - $100,000

A rapidly growing boutique Research and Insight Strategy Consultancy are looking for an ambitious and experienced Manager of Consumer Insight to join their expanding team in the heart of Boston. This is a brand new role, due to winning new business and developing existing relationships with high end clients. This company specialize on in providing innovative research and data driven strategies to a diverse range of long-term clients across the Media, Film , Retail, and CPG sectors, and is a great next step for someone who has extensive experience in brand tracking who can take a lead and analyze performance for a variety of clients

THE ROLE - Manager of Consumer Insight:

As a Manager of Consumer Insight you will be client facing, as well as taking a lead within this ambitious and rapidly growing team, involved in a diverse range of brand tracking projects as well as working on market segmentation, brand persona and customer experience. You will be an expert in brand tracking and performance, reporting directly into the SVP Consumer Research and being part of a collaborative team who are technically strong, delivering key insights from your work to senior stakeholders. You will:

  • Actively take part in understanding client requirements, whether it be to understand advert effectiveness, customer experience or persona across multiple channels, creating customer journey insights
  • Be involved in the managing the analytics process from data collection to design of surveys and questionnaires, working with internal teams to ensure that the quality of data received it of a high caliber, and helps to understand the motives behind customer behaviors.
  • Be an expert in conjoint analysis in SPSS or R training the wider teams and focusing on audience profiling, market segmentations and brand tracking, positioning and performance for a diverse range of clients and projects
  • Responsible for visualizing the data outputs, building a strategy and delivering insights to diverse clients; helping them achieve their overall business goals.

YOUR SKILLS AND EXPERIENCE:

  • Degree educated in a statistically focused discipline such as Math, Stats, Psychology or similar with a strong business acumen
  • Sound understanding of statistical techniques such as regression, correlation or conjoint analysis, preferably using SPSS or R
  • Proven experience in brand tracking, performance and market segmentations to understand customer experience
  • Ability to work in a fast paced, fluid environment, managing multiple projects simultaneously

THE BENEFITS

As a Manager of Consumer Insight, you can expect to earn up to $100,000 + great benefits including working in a fun environment that regularly host in-house yoga and cardio classes, weekly socials, concerts and invest heavily in your professional development

HOW TO APPLY:

Please register your interest by sending your Resume via the Apply link on this page

KEYWORDS:

Manager, Research, Strategic, Analytics, Conjoint, Consultancy, Survey Design, Market Segmentation, Brand Positioning, Brand Tracking, Social Media, Digital, Entertainment, CPG, Retail, Persona, Audience Profiling, Conjoint, Survey Design, Syndicated Data, Boutique, Agency, Client facing, SPSS, R, Statistical, Regression, Campaign

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85213/JK
Boston, Massachusetts
US$85000 - US$100000 per year
  1. Permanent
  2. Customer Insight

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