Manager, Audience Strategy

Los Angeles, California
US$100000 - US$110000 per year

Manager, Audience Strategy
Los Angeles, CA
$100-110k

Do you want to join one of the country's most robust agency side audience analytics groups? If so, I have a fantastic opportunity for a Manager of Audience Strategy to join a global media agency where you will be responsible for helping clients identify their highest value prospects and customers, then delivering relevant messages using a data stack and advanced tools for custom audience creation.

ROLE OVERVIEW - MANAGER, AUDIENCE STRATEGY

  • Lead the process of developing, extending, and syndicating custom audiences based on multiple data sources (1st, 2nd, and 3rd party) to deliver against overall marketing strategy
  • Develop the implementation of closed-loop measurement plans to demonstrate the value of the customized audiences in driving growth for our client (i.e., attribution of revenue to digital media exposure)
  • Adjust audience segments as needed based on findings, and make optimization recommendations during the campaign
  • Support the creation of new methodologies of data analysis, and perform validation of statistical methods

YOUR SKILLS AND EXPERIENCE

  • 3+ years' of relevant work experience, strong background in media and advertisement
  • Bachelor's degree with economics and quantitative coursework is required
  • Demonstrated success in helping clients take concrete action based on analytics and data findings
  • Understanding of audience analytics capabilities and good practices (measurement, matching, onboarding, workflow, limitations and workarounds, etc.) in the current environment
  • Strong understanding of the US data and ad tech ecosystem, with a focus on identity management (Experian, Axciom, Neustar)
  • Strong understanding of audience platforms available on programmatic DSPs and social platforms
  • Working knowledge of data factors driving project success (e.g. role and value of ideas like PII vs. anonymized data, cookies vs. people, panels vs. census, passive vs. active/survey data, fused vs. matched data, etc.)
  • Experience working with a Data Management Platform (ideally, Salesforce's Krux DMP)
  • Exceptional written and oral communication abilities
  • Previous experience with design and analysis of experiments
  • Proven experience working with large data sets
  • Proven collaborative working methods with internal cross-functional teams

SALARY AND BENEFITS

The successful Manager of Audience Strategy can expect a salary of $100-110k plus a comprehensive benefits package.

HOW TO APPLY

For more information about the role press "apply now".

KEYWORDS

Audience, Audience development, audience analytics, media, advertisement, attribution, segmentation, data, programmatic, DSP, DMP, audience strategy

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JP/MAS
Los Angeles, California
US$100000 - US$110000 per year
  1. Permanent
  2. Media Analyst & Adtech

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