Lead Analyst of Paid Media

New York
US$140000 - US$150000 per year

Senior Analyst of Paid Media

$140,000-$150,000

New York, NY

Are you a passionate about leading operations within Paid Media & Analytics, working with employees in New York?

Do you have Paid Media experience and experience working in prior media agencies?

Requirements:

. 2 years experience with SQL or Python or R

. 3 years experience with Tableau

. 2-3 years of Google Analytics

. 2 Years of Google Tag Manager or DTM

The Senior Analyst of Paid Media and Analytics leads the day-to-day operations of the Paid Media and Analytics practice, with employees in New York This role is focused on supporting, managing and mentoring our team in all aspects of high profile, strategic, complex performance marketing campaigns, including planning, implementation, tracking, optimization, analysis and reporting. The position can be located in the New York City office.

The successful candidate should be an expert in both paid media strategy and marketing analytics. Must be highly skilled in media planning, media buying (programmatic, paid social, SEM, etc.), working with DSPs and DMPs, ad ops and data visualizations, with an emphasis in Tableau (Zen Masters welcome). This is an experienced professional who develops cutting-edge paid media campaigns and delivers reporting solutions beyond simple dashboards.

This individual will be fully engaged in the operational leadership of the Paid Media and Analytics practice, managing workflow; defining work requirements and providing direction to team members; collaborating with our account, strategy and creative teams; and ensuring client deliverables meet high standards. The Director, Paid Media and Analytics will report to the Managing Director, New York, and Vice President, Strategy and Integrated Communications and be expected to lead a team of professionals in New York

Responsibilities

  • Successfully manage and mentor a team of paid media strategists and data analysts.
  • Manage workflow, collaborate with account leaders in defining client priorities and requirements, and assign and support paid media and analytics staff in project execution.
  • Take a hands-on role in guiding paid media campaigns and advanced analytics and reporting projects to success.
  • Work with cross-functional teams, including media planners, to plan implement and optimize integrated program performance to achieve client goals.
  • Recommend emboldened new tactics, concepts and approaches to inform each client's broader digital marketing strategy.
  • Drive innovation and implement testing strategies to continually uncover optimization levers, enhance learning and improve performance.
  • Collaborate with the Head of Paid Media and Analytics to identify new ways to evolve existing client programs and develop new business opportunities.
  • Continuously evaluate, innovate and evolve the paid media and analytics business by spearheading the development and implementation of new services, capabilities and technologies.
  • Manage the group P&L and drive financial growth within the Paid Media and Analytics practice.
  • Hire and manage staff; assist in recruitment efforts and ensure employees are trained on agency and department practices and processes.

Qualifications

  • Bachelor's degree in marketing, statistics, economics or a related field of study, with demonstrated strength in analytics.
  • A minimum of five years experience in paid media and analytics.
  • Agency experience is preferred, but not required.
  • Expert-level proficiency with Google Ads, programmatic media buying, paid social APIs and FMPs.
  • Facebook Blueprint certification preferred.
  • Tag management implementation skills, preferably experience with GTM, DTM or Tealium.
  • SQL Database and R knowledge preferred.
  • Knowledge of interactive development platform/tools, including HTML, CSS, Javascript, mobile platforms, etc.
  • Hands-on experience in data-driven decision making, developing analytics strategies and implementing web analytics for large-scale or enterprise websites. Google Analytics experience preferred, Adobe Analytics experience a plus.
  • Experience analyzing the performance of integrated programs and campaigns, with a focus on paid media, content and SEO.
  • The ability to tell a marketing-centric, data-driven story using data visualization tools.
  • Proven working knowledge of Tableau and advanced analytics capabilities. Tableau certification preferred.
  • Experience working on B2C and B2B accounts with diverse requirements for both national and highly localized campaigns.
  • A strong collaborator; able to work with experts in paid media, analytics, SEO, creative, interactive, strategy and account management to achieve clients' goals.
  • Accomplished in managing staff; an experienced hands-on leader who provides clear direction, sets team members up for success in the work, is an accessible problem solver and invests the time to develop staff.
  • Reviews work to a high quality standard and on-time, on-budget delivery; provides positive and constructive feedback that empowers staff improvement.
  • Strong leadership, organization and time management skills; able to manage to agency processes and project plans with a high level of precision.
  • Excellent verbal and written communications skills.
  • A proven self-starter and motivated self-learner who works and leads with an entrepreneurial spirit and conveys a passion for data, analytics and digital marketing
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JK535335
New York
US$140000 - US$150000 per year
  1. Permanent
  2. Media Analyst & Adtech

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