EVP, Marketing Analytics - CRM

Los Angeles, California
US$300000 - US$325000 per year

EVP, Marketing Analytics - CRM

Los Angeles, CA

$neg

A rare and exciting opportunity to join a heritage media and advertising brand, pioneering a newly formed leadership team created to strengthen performance across a key client within the organization where you'll be responsible for overseeing technology, data driven insights and strategic thinking.

ROLE OVERVIEW - EXECUTIVE VICE PRESIDENT, MARKETING ANALYTICS

  • Lead efforts to better connect marketing data, engagement, and analytics
  • Work across multiple client teams and agencies to define and deliver on a Marketing Sciences vision
  • Identify, scope, propose, and direct the appropriate application of a multi-agency marketing science and technology service
  • Bring the groups full suite of marketing science, technology services and partnerships to clients, as appropriate.
  • Design and recommend appropriate analytic methodologies, including digital marketing analytics, AI, predictive analytics, descriptive analytics and financial modeling
  • Provide leadership and direction across all reporting and analytical projects
  • Handle the majority of client and vendor communication, developing proposals for new and existing prospects
  • Clearly define priorities to reach goals across multiple projects and multiple agencies

YOUR SKILLS AND EXPERIENCE

  • Proven digital/marketing/media analytics leader with over 15 years experience of leading high performance teams, ideally with experience of working at an agency or management consultancy
  • Expertise in digital marketing analytics, reporting and attribution with knowledge of Adobe Analytics, Google Analytics and DoubleClick
  • Graduate degree in a quantitative subject, preference would be MSc / PhD
  • Excellent knowledge of 1st, 2nd and 3rd party data
  • Strong management skills and proven track record of talent development
  • Strong experience in statistical techniques including predictive modeling, logistic and linear regression, and BSTS modeling

SALARY AND BENEFITS

This EVP of Marketing Analytics position comes with an attractive and negotiable compensation package which will be inline with experience and background.

HOW TO APPLY

For more information about the role press "apply now".

KEYWORDS

EVP, Executive Vice President, VP, Vice President, Marketing Sciences, Digital Analytics, Marketing Analytics, Media Analytics, Stats, Statistical, Google Analytics, DoubleClick, DCM, DBM, Adobe Analytics, CRM, Attribution, MMM, MTA, Modeling

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JP/EVPMSJ
Los Angeles, California
US$300000 - US$325000 per year
  1. Permanent
  2. Media Analyst & Adtech

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