Director of CRM & Loyalty

New York
US$160000 - US$180000 per year

Director of CRM & Loyalty
New York City
$160,000 - $180,000 + benefits

Are you a CRM and Customer Loyalty expert, specializing in building first class teams as well as customer journeys through the use of marketing data? If you are analytically minded, and have proven experience delivering insights and recommendations to senior level stakeholders on how to personalize communications across all channels to enhance loyalty, then keep reading…


A globally renowned Retailer in New York City is looking for an experienced CRM and Loyalty leader, specializing in integrating offline and digital campaigns to provide a first-class service to their customers, understanding their journey, and being responsible for designing and delivering the right channel and message to interact with their global customers to increase sales, frequency instore, basket size, ROI and impact retention of members.


This role requires a strong CRM, Personalization and Loyalty professional who is data-driven to advise a variety of stakeholders in their customer communications strategy. You will be responsible for building and growing a highly-skilled team who optimize multi-channel campaign data, analyzing performance and providing recommendations on future communications. This role requires you to work seamlessly with the other teams to contribute to the innovative and strategic approach and be responsible for the development and execution of direct marketing campaigns. You will:

  • Have a strong analytical mindset and be able to understand raw data to derive insights
  • Work closely with wider teams, including membership & loyalty, sales, brand planning and advanced analytics teams to understand their marketing objectives, and deliver insights into the customer journey
  • Utilize your campaign management skills to highlight performance, segments of the market to target and the success across multiple channels
  • Make recommendations on new ways to innovate communication strategies to capture a wider and more loyal audience


  • Strong experience in Campaigns/CRM/Loyalty, preferably within a retail setting
  • Excellent project management and time management skills
  • Solid understanding of CRM platforms such as Salesforce, ExactTarget etc and campaign automation such as Siebel, Unica or Marketo etc as well as Excel and SQL skills
  • Experience in providing strategic analytics and insights to stakeholders
  • Proven experience within a Marketing Communications and Strategy background
  • Data driven and the ability to take raw data and turn it into a customer story


As a Director of CRM & Loyalty, you can expect to earn up to $180,000 + competitive benefits (depending on experience)


Please register your interest by sending your resume via the Apply link on this page.


Director, Team Manager, Strategy, CRM, Campaigns, Communication, Strategies, Insight, Analysis, Siebel, Unica, Excel, Campaign Management, Stakeholder Management, Retail, Luxury, SQL, CPG, Marketo, Salesforce, ExactTarget, Online, Programmatic, Social Media, Analysis, Personalization, Loyalty, Membership

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