Director of Analytics

Boston, Massachusetts
US$140000 - US$160000 per year

This vacancy has now expired. Please see similar roles below...

Director of Analytics
Marketing Agency
Boston, MA
$140,000 - $160,000 + benefits

Overview:

A globally renowned Marketing Agency who connect trillions of rows of shopping & marketing behaviors with millions of consumers are looking for a Director of Analytics with strong SAS/R and SQL skills to provide insight on a wide variety of customer experience, customer engagement and marketing effectiveness projects. You will lead in a growing team, providing advanced analytics and data-driven solutions to clients through the use of customer engagement data. This is a senior role in the business, so the right candidate will come from a customer focused analytics background, and have strong team management skills.

The role in more detail - Director of Analytics:

Leading a team of highly proficient and multidisciplinary Analysts at varying levels, you will provide your expertise in data mining to provide advanced insights to improve customer engagement strategies and improve marketing ROI for clients. This will be a "hands off" role.

  • You will be responsible for building solutions from scratch and developing customer segmentations and targeting strategies to improve customer engagement and satisfaction from marketing activities, resulting in increased spend
  • You will be optimizing a wide variety of data sources, including campaigns across all channels, pricing, customer journey and customer experience data, delivering exceptional quality actionable insights to key stakeholders and clients, and setting the vision for future campaigns
  • Ensuring that high levels of performance are maintained, you will be responsible for implementing new techniques and innovating approaches of best practice.

Your skills and experience:

  • Strong background in customer focused analytics including marketing effectiveness, efficiency, channel mix, media mix, advertising spend, shopper data, household data, loyalty data etc
  • Experienced managing and motivating teams of Analysts of varying levels and disciplines
  • Technical background in SAS/R, SQL or equivalent, with the ability to understand modelling concepts
  • In depth experience of direct marketing strategies as well as proven capabilities to build client solutions and products from scratch
  • Experience in digital tools desirable but not essential - Google Analytics, Adobe, Omniture or similar

Salary details - Director of Analytics:

As the Director of Analytics, you can expect to earn up to $160,000 (depending on experience) + highly competitive benefits.

How to apply - Director of Analytics?:

Please register your interest by sending your resume via the Apply link on this page.

Keywords:

SAS, R, Python, SQL, Customer Insight, Analytics, Analysis, Director, Campaigns, ROI, Direct Marketing, Regression, Segmentation, Retail, Stakeholder, CHAID, Clustering, Pricing, Online, Optimization, Agency, Marketing, Brand, Predictive Analytics, Management, Modelling, Media, Advertising

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54391/JK
Boston, Massachusetts
US$140000 - US$160000 per year

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Visit our Blogs & News portal or check out our recent posts below.

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