Director, Digital Analytics

Oakland, California
US$150000 - US$160000 per year

Director, Digital Analytics
Oakland, CA

$150-160k

An exciting opportunity to lead the digital analytics team at one of the world's most data-driven creative and media agencies. You will be leading all digital marketing measurement strategy and execution for performance and branding campaign.

ROLE OVERVIEW - DIRECTOR OF DIGITAL ANALYTICS

  • Lead digital marketing reporting and insights across media channels (search, social, video, display etc.)
  • Oversee the delivery of client weekly, monthly and quarterly performance reports
  • Define business logic to drive marketing campaign design, including experimental design with multiple test and control cells
  • Provide counsel to various disciplines within the organization and clients across digital marketing channels to develop measurement and optimization solutions
  • Partner with agency leadership team to identify opportunities for solutions and translate into analytics requirements and deliverables
  • Integrate with existing offline analytics offerings
  • Evolve and design new, innovative measurement tools and manage the process through to delivery. Taking ownership of roll out within the organization.
  • Execute and manage ad-hoc campaign analysis, mining for deep insights that will drive business results and inform strategic planning and optimization
  • Define staffing plans. Recruit, mentor and manage analytical resources ensuring efficient flow of work throughout the team.

YOUR SKILLS AND EXPERIENCE

  • 8+ years' experience in digital marketing agency or client side.
  • Demonstrated expertise in both digital and paid media strategy as well as digital marketing analytics.
  • Experience with digital analytics tools and technologies (e.g., Datorama, Tableau, GA, GTM, etc.).
  • Expertise in digital marketing reporting, analytics, and attribution including tagging and analytics tools like DoubleClick, Google, and Adobe.
  • Graduate Degree in a quantitative subject (Statistics, Mathematics, Operations Research, Economics) or Social Sciences, with heavy emphasis on quantitative methods (required).
  • Advanced degree, (MSc / PhD) in a quantitative subject is preferred.
  • Strong knowledge of experimental / multivariate test design techniques.
  • Strong knowledge of 1st, 2nd and 3rd party data.
  • Extensive knowledge of direct marketing principles and best in class methodologies.
  • Strong management skills and a proven track record of talent development.
  • Excellent communication and presentation skills

SALARY AND BENEFITS

The successful Director of Digital Analytics can expect a salary of $150-160k plus a comprehensive benefits package.

HOW TO APPLY

For more information about the role press "apply now".

KEYWORDS

Media Analytics, Analyst, Analytics, Advertising, Digital, Digital Analytics, Google Analytics, Adobe Analytics, Omniture, SiteCatalyst, DFA, DoubleClick, DCM, Sizmek, Ad Serving

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JP/DDARRP
Oakland, California
US$150000 - US$160000 per year
  1. Permanent
  2. Digital Marketing Analyst

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