Digital Research and Insights Director

New York
US$150000 - US$180000 per year

This vacancy has now expired. Please see similar roles below...

Digital Research and Insights Director

New York City

$150,000 - $180,000

Do you have what it takes to spearhead the digital insights and research culture for a growing digital-first lifestyle media company? Are you a problem-solver who is able to transform digital data into stories and insights for non-data teams (sales teams in particular)? This is a career-making opportunity to have a massive impact on an incredibly high-growth media company in desperate need of a data guru!

The Role

As Digital Research and Insights Director, you will be able to fine-tune the company's research and analytics function, while remaining in the trenches yourself. You will have a small team of reporting specialists under your guidance, but this is an all-hands-on-deck role where you will dive deep into the data and work with the ad sales team to help spot new audiences for their clients. You will take ownership of tools including the DMP, Google Analytics, Adobe Analytics (Omniture), syndicated research tools (comScore, MRI, Nielsen, Scarborough).

In particular, you can expect to:

  • Hugely impact the business by driving digital research and insight analysis best practice
  • Oversee a small team of researchers, own and utilize the proprietary and syndicated research tools (comScore, MRI, Nielsen, Scarborough)
  • Take ownership of the DMP, unlocking new audiences and building targeting strategies
  • Work hands in with tools including Google Analytics and Adobe Analytics (Omniture)
  • Develop new research tools and add more resources to drive the practice

Your Skills and Experience

  • BA/BS education
  • Proven working experience in media analytics and digital research, either at a media company or agency
  • Hands-on experience using syndicated research tools (comScore, MRI, Nielsen, Scarborough
  • Hands-on experience using web analytics tools (Google Analytics, Adobe Analytics)
  • Experience managing a small team
  • Experience building reports and dashboards for internal sales teams
  • The desire to be a leader and work in a hugely entrepreneurial company!

SALARY AND BENEFITS

The successful candidate will secure a salary of $150,000 - $180,000 and benefits depending on experience

HOW TO APPLY

Please click 'Apply Now' above.

KEYWORDS

Google Analytics, Tableau, Adobe Analytics, SQL, Python, Excel, MS Excel, DMP, insights, shopper, customer, analytics, technology, campaign, Tableau, comScore, MRI, Nielsen, Scarborough, marketing, digital, SEM, SEO, paid search, display, dashboard, Omniture, site catalyst, web analytics, CoreMetrics, webtrends, website

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LH9837
New York
US$150000 - US$180000 per year

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