Digital Marketing Strategist - Email

Milwaukee, Wisconsin
US$100000 - US$120000 per annum

Digital Marketing Strategist - Email

Milwaukee

$100,000 - $120,000

Are you an Email Marketing Strategist who wants to take lead of Email and digital strategy for one of America's largest media companies? Are you a Salesforce/CRM tool expert who loves leveraging data to understand different audiences and audience engagement? This is the perfect opportunity for someone who has what it takes to make an impact on the digital strategy of legacy company.

The Company

A legacy media company who own a portfolio of digital and offline magazine brands. They are expanding their digital business and focusing on email campaign strategy to connect with their hundreds of millions of readers.

The Role

Ever imagined yourself in a highly strategic position where you would fully control the email strategy. You would spend your days developing email journeys to refine the 200 million emails a month that the company sends out to its subscribers and prospects. You will work to understand the customer experience parameters and what drives them, leveraging Dynamic content and living in tools like Salesforce or Hubspot, Exact Target.

In particular, you can expect to:

  • Own the email strategy for the company across all their brands
  • Build customer journeys and email journeys leveraging tools like Salesforce, Hubspot, Exact Target
  • Look at the wider digital marketing strategy across social media, paid media, retargeting to define a holistic picture and how email marketing can compliment it
  • Create campaigns in Salesforce/Salesforce Marketing Cloud and make recommendations on new features
  • Develop User Stories and lead analysis around best practices for email journeys
  • Manage an Email Operations Specialist

Your Skills and Experience

  • Working experience leveraging a CRM tool like Salesforce Marketing Cloud, Hubspot, Exact Target
  • Working experience building email journeys
  • Analytics experience building reports and dashboards to present measurements plans to stakeholders
  • Experience in digital/web analytics (Adobe Analytics, Google Analytics)

SALARY AND BENEFITS

The successful candidate will secure a salary of $100,000 - $120,000 and benefits depending on experience

HOW TO APPLY

Please click 'Apply Now' above.

KEYWORDS

Salesforce, Salesforce Marketing Cloud, Hubspot, Exact Target, CRM, Email Strategy, Google Analytics, Adobe Analytics, SQL, Python, Excel, MS Excel, Insight, insights, shopper, customer, analytics, technology, campaign, Tableau, CRM, database, acquisition, retention, marketing, digital, SEM, SEO, paid search, display, dashboard, Omniture, site catalyst, web analytics, CoreMetrics, webtrends

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LH2729
Milwaukee, Wisconsin
US$100000 - US$120000 per annum
  1. Permanent
  2. Digital Implementation

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