Digital Analytics Manager

New York
US$115000 - US$125000 per annum

Digital Analytics Manager

New York, NY

$115,000 - $125,000

Do you love web analytics, leading teams, and strategizing its next steps? This is an opportunity for you, an experienced manager to lead the customer & digital analytics team focused on day-to-day analytics and insights using analytics tools including but not limited to: Google Analytics, Adobe Analytics, Google Tag Manager, Adobe Launch, Adobe DTM, SQL, and Tableau.

The Company

A luxury brand with over 300 retail locations across the US, working from its NYC headquarters.

The Role

Reporting to the Senior Director, as a Manager you will manage and empower the customer & digital analytics team. You will work with digital analytics tools including Google Analytics, Adobe Analytics, Google Tag Manager, Adobe Launch, Adobe DTM, SQL, and Tableau, to lead a team and serve as a consultant on the company's analytics success. This will consist of leading the strategic and technical direction crucial to US growth - you play a fundamental part in advising customer and digital analytics specialists and the team's culture.

In particular, you can expect to:

  • Define KPIs, measurement methodology, and growing data sources to improve customer experience and answer key business questions
  • Determine long-term road-map for development by contributing key organizational data and analytics projects
  • Lead the team responsible for providing data driven insights & optimization recommendations of digital campaigns and company website around marketing and web analytics

Your Skills and Experience

  • Bachelor's Degree required, Master's degree is highly preferable
  • Team player, ability to work with a diverse set of professionals
  • Extensive experience with web analytics tools (including Google Analytics, Adobe Analytics, Google Tag Manager, Adobe Launch, Adobe DTM, SQL, and Tableau) and tag managers; knowledge of JavaScript & Data layer management a plus
  • Knowledge of statistical methodologies
  • Experience working with large data sets

Salary and Benefits

The successful candidate will secure a salary of $115,000 - $125,000 commensurate to experience

How to Apply

Please click 'Apply Now'

Keywords

SQL, Adobe Analytics, Google analytics, Media, Publishing, web analytics, Digital Marketing, Analytics Manager Insight, Digital, Tableau, Sitecatalyst, Omniture, Conversion Optimization, agency, client, digital analytics, web analyst, digital analyst, digital marketing analyst, eCommerce

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SQ789
New York
US$115000 - US$125000 per annum
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Harnham blog & news

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Visit our Blogs & News portal or check out our recent posts below.

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This week I was fortunate enough to head down to the Watermark Conference for Women alongside our SVP, Stephanie Brooks. As we enter 2020 and women continue to shatter glass ceilings, Harnham firmly believe in a proactive approach towards placing more women in Data & Tech roles.  Diversity and inclusion are integral to our story and core beliefs and we strive to continually re-evaluate how we create measurable change in the marketplace and redefine the metrics of successful and excellent recruitment. For us, attending the conference was a chance to meet and learn from some of those women who are leading the way. Every talk inspired me in some way but there were a couple I really connected with, and I wanted to take the opportunity to reflect on how they impact the work we do at Harnham. WHAT IS WATER? One talk that struck a chord with me was Seth Godin’s breakfast keynote, inspired by a commencement speech by David Foster Wallace in which he famously tells a story of two fish out at sea. The story goes: “There are these two young fish swimming along and they happen to meet an older fish swimming the other way, who nods at them and says ‘Morning, boys. How’s the water?’ And the two young fish swim on for a bit, and then eventually one of them looks over at the other and goes ‘What the hell is water?’”. Godin’s speech was meditated on how attitudes and beliefs are the indicators of future success. In his speech, Godin echoed Wallace’s sentiment that “freedom involves attention and awareness and discipline, and being able truly to care about other people and to sacrifice for them over and over in a myriad of ways every day.” Recruitment is an industry where it is easy to swim along without questioning what water or recruitment really is. 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King, Andrea McBride John, Pat Mitchell, Samantha Rapoport Find a mentor, be a mentor. Find a sponsor, be a sponsor. Find a sister, be a sister.Take up space and own it Share your successes with the women and men around you Building a Network of Relationships, Not Just Contacts: Laura Okmin Focus on asking people who they are, not what they do Reach out when you don’t need anything, maintain relationships  The Myth of the Nice Girl Nice people build  trust, trust is the foundation of all business relationships You don’t have to choose between kindness and strength If you want to break glass ceilings, we may have an opportunity for you. Take a look at our latest roles or get in touch with one of our expert consultants to find out more.  For our West Coast Team, call (415) 614 - 4999 or send an email to sanfraninfo@harnham.com. For our Mid-West and East Coast Team, call (212) 796 - 6070 or send an email to newyorkinfo@harnham.com. 

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One of the things I like to most is to meet our candidates face-to-face. Because most them are local, it’s simple. We call them in and the traditional interview process begins. But, sometimes, the best person for the job or the clients themselves aren’t local.  Enter Zoom or Skype or any such communication method where you can see the person you’re talking to. While it’s a step in the right direction, it’s not the complete step. Why? Because you can’t pick up on those subtle clues you might miss, if the meeting isn’t in person.  Going The Extra Mile for the Right Placement One of my colleagues recently shared a story with me. She’d been working with a candidate via Zoom for a placement in another State. Though the candidate and the client were both in the area, she wasn’t. The communication with the prospective candidate felt right, but she just wasn’t sure. To ensure she was making the right placement, she traveled to meet them. She wanted to meet the candidate to get a better understanding of him before she was able to successfully place him.  Fortunately, it wasn't on the other side of the country, but, it was definitely something that needed to happen. In today’s hyper-digitized world, it's important to remember that the ability to meet in person is an advantage. From the Client’s Side From an office perspective on the client’s side, an in-person meeting offers further advantages. The client can see how the candidate will interact in the actual environment of their business. A birds’ eye view of how the candidate handles themselves in the cultural atmosphere of the business, if you will.  In sharpening their focus, the client can also see how a candidate’s appearance, point of view, and communication side affect their performance at the interview and beyond. We make these snap judgements without realizing it, but they’re important. And you can’t really get a good idea of the person over the phone or via email as it can occasionally be difficult to read a candidate’s intentions.  At Harnham, we have tried to spearhead the interaction point of view for our own relationships. One of the most unique aspects of our business our dedication to the people we place and our clients we serve. So, navigating data-driven trends with our face-to-face culture finds a distinctive focus as we enter the Age of Data 2.0. A Shift Toward Pipeline Experience  With U.S. office locations in both New York and San Francisco, we have a variety of clients from startups to Fortune 500. So, to say one thing is definite in one place or another is a stretch. But, there is a trend, here in New York for professionals with pipeline experience or Machine Learning model development. On the flip side, a growing trend in the San Francisco market has most of their clientele looking for a Machine Learning Engineer profile within the pipeline development lifecycle. So, while we’re (New York) a little bit behind, it’s a trend I’m seeing on both sides of the spectrum within the last six months or so. Though it’s not exactly the unicorn employee, clients seek, there is shift toward higher level oversight. Someone who will be responsible for the entire pipeline.  Demand remains high for a field still facing a data shortage. Though the U.S. still lags behind the U.K. and Europe, it’s catching up. As businesses focus on their data strategies in the new year, below are a few things to consider before you hire or accept.  Top 3 Questions to Ask Before You Hire From the client’s side determine and the role you want to fill. Ask yourselves the following: What’s the objective of the role you’d like to fill? What is the goal?What contribution do you want from the person in that role?What is your timeline to have that person on board? What happens if you can’t fill the role within your timeline? Top 3 Questions for Mid-to-Senior Level Candidates Did you list the business impact of your list of accomplishments? Can you communicate as easily with your Data team as you do with the Executives? Clients are looking for a mix of technical understanding and the ability to communicate to technical and non-technical audiences. Are your projects keeping you engaged creatively? When was the last time you were given a new initiative, new project, or new client to partner with? If not, then it may be time to search or perhaps consider a contractor role for a fresh perspective. If you’re interested in AI, Big Data or Digital and Web Analytics, we may have a role for you. Check out our current opportunities or contact one of our expert consultants to learn more.  For our Mid-West and East Coast Team, call (212) 796 - 6070 or send an email to newyorkinfo@harnham.com.  For our West Coast Team, call (415) 614 - 4999 or send an email to sanfraninfo@harnham.com. 

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