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Digital Analytics Manager
New York, NY
$100,000 - $120,000
Ever wanted to be part of a leading creative agency, where the most ground-breaking and innovative digital products are built from the ground up? This agency has recently won a brand-new roster of blue-chip clients to add to their existing portfolio of tier 1 brands across retail, tech, nonprofit, financial services and more, and their analytics team is a focus of growth to service these clients.
If you have a background in leveraging Web Analytics tools (Google Analytics, Adobe Analytics, Adobe Omniture), Social Media Analytics tools (Hootsuite, SocialFlow, Sprinklr) or Digital Research tools (comScore, Nielsen), you could be delivering data-driven creative insights to influence the development of amazing digital products!
Your day will never be the same as the last. You will be passionate about telling stories through data and working hands on with a variety of web analytics and digital analytics tools (such as Google Analytics/Adobe Analytics). The focus will be delivering data-driven creative and strategic insights directly to clients, and web analytics responsibilities including user journey tracking and A/B testing! The analytics team is at the very center and core of the agency, and analysts are truly thought of as data-driven, digital marketeers. You would be joining a business with an award-winning company culture and access to fast career growth into leadership roles.
In particular, you can expect to:
· Analyze data from sites, apps, social campaigns and research using tools including Google Analytics, Adobe Analytics (Omniture), social listening tools (Hootsuite, Sprinklr), and comScore, Nielsen
· Make strategic recommendations and provide insight
· Organize data trends and look at ways to unlock new data sources
· See your data-driven, strategic visions come to life in the form of innovative digital products across web and mobile, as well as creative media campaigns
· Perform A/B testing and multivariate testing
· Join a business with an award-winning company culture and access to fast career growth into leadership roles.
· Manage a team of 2 senior analysts and 2 analysts (indirectly)
Your Skills and Experience
· Working commercial experience in digital analytics with a passion for measuring a consumer's experience
· Working commercial experience with tools such as Google Analytics or Omniture OR social listening tools (Hootsuite, Brandwatch, Synthesio, Twitter Analytics, Facebook Analytics) OR digital syndicated and consumer research tools
· Advanced Microsoft Excel Skills, SQL and SPSS
· Working commercial experience using tag management software
· Deep knowledge of cross-channel digital marketing campaigns
· Ability to pitch findings and ideas to clients
SALARY AND BENEFITS
The successful candidate will secure a salary of $100,000 - $120,000 and benefits depending on experience
HOW TO APPLY
Please click 'Apply Now' above.
Google Analytics, Adobe Analytics, SQL, Python, Excel, MS Excel, Insight, insights, shopper, customer, analytics, technology, campaign, Tableau, CRM, database, acquisition, retention, marketing, digital, SEM, SEO, paid search, display, dashboard, Omniture, site catalyst, web analytics, CoreMetrics, webtrends, website, Google Tag Manager, Tag Manager, Dynamic Tag Manager, HTML, CSS, Java Script, Flash, JQuery
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