Data Scientist

Raleigh, North Carolina
US$110000 - US$130000 per year

Data Scientist
Retail
Raleigh
$115,000 - $130,000

Do you want to join a rapidly growing company who specialize in customer-centric products? This company is revolutionizing the way they leverage customer data to become more proactive and predictive, as well as building their own data products to optimize engagement and increase their revenue from the millions to billions. As a result, they are looking for a highly skilled Data Scientist with a background in marketing effectiveness and forecasting in open source technologies, including Python, SQL and R to optimize their marketing spend to achieve key business goals? If you're looking for a new challenge and have experience in the end-to-end marketing analytics cycle, specifically in the online space, then this could be the next step for you.

THE ROLE:

As a Data Scientist, you will be proactively involved in managing all the marketing channels, performing highly statistical analysis to understand how effective each channel of communication is for the business to optimize marketing spend and ROI. You will be part of a growing team, but be the sole person focusing on all marketing effectiveness capabilities for this growing business. You will focus on:

  • Understanding all of the company's marketing and business constraints across all channels of engagement building marketing mix and multi-touch attribution models in R to understand how effective their online and offline channels are
  • Making recommendations on how to increase their marketing efficiency, effectiveness, and ROI by which clients they partner with, as well as where and when they advertise across the diverse channel base
  • Working with diverse teams across the business including Marketing, Sales and BI teams to ensure that the quality of the data and models are of the highest standard
  • Delivering insights and recommendations to diverse stakeholders on how to improve their marketing performance and increase customer engagement

YOUR SKILLS AND EXPERIENCE:

  • Degree educated (preferably with a Masters or PhD) in a numerical discipline such as Math, Stats, Computer Science or similar
  • Experienced in building market mix and multi-touch attribution models in R as well as strong SQL coding/python background
  • Proven experience in building and maintaining relationships, as well as delivering insights and recommendations to C-Level stakeholders
  • Project management capabilities, with a strong business acumen are essential

BENEFITS:

As a Data Scientist you can expect to earn up to $130,000 (depending on experience), plus competitive benefits.

HOW TO APPLY?

Please register your interest by sending your resume to Jenni Kavanagh via the Apply link on this page

KEYWORDS:

Python, SQL, R, Market Mix Modelling, Multi-Touch Attribution, Strategy, Client facing, Recommendations, ROI, Campaigns, Forecasting, Product, Pricing, Promotion, Loyalty, Customer Engagement, Consultancy, TV, Radio, Newspaper, Marketing effectiveness, Marketing Efficiency, Health, Retail

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66937/JK
Raleigh, North Carolina
US$110000 - US$130000 per year
  1. Permanent
  2. Statistical Analyst

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