Customer Data Analyst

New York
US$520 - US$700 per day

Customer Data Analyst
Online Marketplace
New York City
3-month contract with potential to extend

Are you an expert in analyzing and creating customer journeys through the use of omnichannel marketing data? If you are analytically minded, and have proven experience delivering insights and recommendations to senior level stakeholders on what motivates customers to do what they do, then keep reading…

A globally renowned online marketplace in the heart of New York City that has millions of rows of rich customer engagement data, are looking for an experienced analyst to come on board for an initial 3 months to analyze their campaign performance, delivering insights into who their customers are, how they engage with the brand and creating targeted and efficient communications strategies that will increase new customer acquisition, and reduce retention across all channels.

THE ROLE - Customer Data Analyst:

As a Customer Data Analyst, you will working on multiple projects simultaneously to advise this rapidly growing company on how to create innovative campaigns and optimize data using SQL/Python to reduce customer retention and increases loyalty across the platform. This role requires you to work seamlessly with the other teams to contribute to the innovative and strategic approach for this company and be responsible for the development and execution of direct, and digital marketing campaigns. You will:

  • Have a strong analytical mindset and be able to understand raw data in SQL/Python to derive insights, along with the ability to build predictive models based on customer behaviors
  • Work closely with a variety of stakeholders across the business to understand their marketing objectives, and deliver insights into the customer journey as well as acquisition and retention, as well as opportunities to grow the business and customer reach
  • Utilize your campaign skills to highlight performance, segments of the market to target and the success across multiple channels
  • Make recommendations on programming insights and new ways to innovate communication strategies to capture a wider and more loyal audiences

YOUR SKILLS AND EXPERIENCE:

  • Strong experience in Customer/CRM/Direct Marketing Analytics, preferably within an online/eCommerce, agency, consultancy or retail space
  • Excellent project management and time management skills with the ability to provide strategic analytics and insights to stakeholders
  • Proven experience within a Marketing Communications and Strategy background, as well as technical skills in SQL, Python or R and Tableau, with the ability to build predictive models and analyze marketing effectiveness
  • Data driven and the ability to take raw data and turn it into a customer story

HOW TO APPLY?:

Please register your interest by sending your resume via the Apply link on this page.

KEYWORDS:

Customer Analytics, CRM, Campaigns, SQL, Insight, Acquisition, Retention, Channel Optimization, Communication, Strategies, Insight, Analysis, Stakeholder Management, Agency, Tableau, SQL, Python, R, Predictive Modelling, Customer behavior, Regression, Segmentation, Clustering, Time Series Analysis, Marketing Effectiveness

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58375/JK
New York
US$520 - US$700 per day
  1. Permanent
  2. Marketing Analyst

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