Customer Analytics Specialist

Boston, Massachusetts
US$100000 - US$120000 per year

Customer Analytics Specialist
Retail
Greater Boston Area
$100,000 - $120,000 + benefits

If you are interested in joining one of the biggest Retailers across the globe who are leveraging billions of rows of customer focused data across multiple diverse channels, to create efficient and effective measurement plans that increase ROI and consumer engagement, then this could be the next step in your career. This global organization is looking for a highly proficient analyst who has experience in managing and growing mid-size customer analytics teams to join their team in Greater Boston. If you're interested, keep reading…

THE ROLE - Customer Analytics Specialist:

As a Customer Analytics Specialist, you will be part of a technical team using SAS/R and SQL/Python, bridging the gap between the Data Scientist and the Consumer Insights team, as well as be a key partner to the Marketing, Product and Sales teams to help them better understand their customers across every touch point, helping them get better at capturing and analyzing data, as well as measuring the performance of not only marketing initiatives, but leveraging that alongside key market trends, competitor analysis and shopper insights to make more informed business decisions. Your key responsibilities will include:

  • Working on multiple customer focused projects simultaneously to devise KPI measurement plans that are efficient, effective and increase ROI and customer loyalty
  • Leveraging your analytics capabilities to partner with the data science teams to understand billions of rows of customer data, turning it into a consumer journey, and delivering insights to a wide variety of stakeholders (both internal and external). You will bridge the gap between multiple teams and your experience in synthesizing data into useful insights and strategy
  • Being adaptable and flexible to project changes, having a fluid approach to the team management and client requirements, as well as championing innovation and pushing boundaries with data using open source tools such as R and Python/Julia and SAS/SQL
  • Designing and defining the customer strategy to ensure this company remains the market leader in not only meeting customer demands, but designing products that are cutting edge and revolutionary in the retail market

YOUR SKILLS AND EXPERIENCE:

  • Strong analytical background in SAS/R and SQL/Python, focusing on advanced customer focused analytics, and wider marketing effectiveness and/or consumer insight, with proven capabilities in increasing customer awareness or ROI either for internal stakeholders or external clients
  • Proven experience working with diverse teams of experienced Consumer Insights and Marketing Analysts, as well as being able to bridge the gap between advanced Data Scientists and the rest of the business
  • Ability to turn complex data into a consumer journey, delivering insights and recommendations to a variety of non-technical stakeholders
  • Ideal background would be Retail, CPG, Agency, Consultancy, or a company where you have worked will millions of rows of data

HOW TO APPLY - Customer Analytics Specialist:

Please register your interest by sending your resume via the Apply link on this page

KEYWORDS:

Customer, Marketing, Data Science, Consumer Insight, CPG, Research, Retail, Agency, CRM, Products, Customer Analysis, ROI, Campaigns, SAS, SQL, R, Python, Google Analytics, Excel, Analysis, Customer Insight, Digital, eCommerce, Retail, Stakeholder Management, Strategy, Direct Marketing, Online, Tableau, Optimization, Segmentation, Regression, Modeling, Technology

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54765/JK
Boston, Massachusetts
US$100000 - US$120000 per year
  1. Permanent
  2. Marketing Analyst

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