CRM & Membership Manager

Boston, Massachusetts
US$95000 - US$110000 per year

CRM & Membership Manager
Retail
Boston
$95,000 - $110,000

Are you an expert in leveraging customer data flows from multiple channels to automate and execute email campaigns that are targeted and effective to the relevant segments? If you are analytically minded, and can translate data into have proven experience delivering insights and recommendations to senior level stakeholders on how campaigns across multiple channels performs, then keep reading…

A globally renowned Retail business in Greater Boston that has millions of rows of rich customer data, are looking for an experienced CRM Manager to come on board and focus on all of their email campaign performance, delivering insights into targeted and efficient communications strategies that will increase member engagement and growth across all channels.

THE ROLE - CRM & Membership Manager:

As a CRM & Membership Manager, you will be responsible for all customer marketing data coming in across multiple channels, optimizing the customer journeys and engagement with marketing initiatives across multiple channels including direct mail, email, SMS, subscriptions. This role requires you to work seamlessly with the other teams to contribute to the innovative and strategic approach for this company and be responsible for the development and execution of direct marketing campaigns. You will:

  • Drive omni-channel campaign strategies across internal business segments, gather business requirements and translating them into campaign lifecycle targeting which enhance personalization and relevancy to each customer
  • Be responsible for optimizing data, building out trigger campaigns that focus on specific consumer behaviors the team are trying to impact, measuring performance and conversion.
  • Focus on consumer retention, acquisition, and conversion, as well as subscription behaviors, using SQL to create campaign automation as well as analyze performance and control groups
  • Work closely with internal stakeholders and the wider marketing and digital analytics teams to make recommendations on new ways to innovate campaign strategies to capture a wider and more loyal audience

YOUR SKILLS AND EXPERIENCE:

  • Degree educated with strong experience in Customer Database Analytics, Acquisition, Retention, Loyalty or CRM, preferably within the Retail/eCommerce sector
  • Strong analytical mindset, with Excel and ideally SQL, but not essential
  • Proven experience within a Customer Analytics background, as well as the ability to take raw data and turn it into a customer journey
  • Excellent project management and time management skills with the ability to provide strategic analytics and insights to stakeholders

BENEFITS:

As a CRM & Membership Manager, you can expect to earn up to $110,000 + competitive benefits (depending on experience)

HOW TO APPLY?:

Please register your interest by sending your resume to Jenni Kavanagh via the Apply link on this page.

KEYWORDS:

Membership, Loyalty, Acquisition, Retention, Excel, Customer Analyst, Database Analytics, CRM, Campaigns, SQL, Insight, Multimedia, Channel Optimization, Communication, Strategies, Insight, Analysis, Siebel, Unica, Excel, Campaign Management, Campaign Operations, Conversion, Trigger Campaigns, Control Groups, Measurement, Stakeholder Management, Retail, Tableau, Performance

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82024/JK1
Boston, Massachusetts
US$95000 - US$110000 per year
  1. Permanent
  2. Campaign Analayst

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How the Life Sciences Industry is Changing the Way We Work

In the race to develop tests and create vaccines, the Life Sciences have become leaders within the Data industry. Working in tandem with a variety of sources such as human capital, blockchain, Data, and Analytics professionals to get help delivered to where it’s needed most. This remains a critical time for the Life Sciences. As we work to flatten the curve and take steps to reopen the economy, the Life Sciences industry is also helping to empower the workforce for the foreseeable future. For many businesses, this means allowing remote working either through the end of the year or indefinitely. The ability for those in the Life Sciences industry to collaborate remotely widens the availability and offers more virtual engagement for patients, providers, and researchers without risk of contagion. There are four key areas in which companies can focus their efforts: Strengthen and empower your workforce and business community.Ensure demand meets supply.Leverage your Data to advance how patients are treated.Ensure technologies and processes are in place to virtualize patient/provider engagement. We’ll look at each of these over the next few weeks. So, how do you empower your workforce, build your community, and ensure continuity for your business? First, determine how you might best attract and retain talent for the problems to solve now and in the future. Five Ways to Ensure Workplace Flexibility for the Future Enable your employees to work remotely through digital, virtual, and collaborative technologies.Build a transparent culture through meaningful connection between healthcare providers, patients, partners, and vendors. Make sure everyone’s on the same page at every stage.Innovate new ways to interact through digital means and encourage business continuity through remote work, virtual AI to assist with customers, and evolve connections to meet strategic objectives.Widen your scope to collaborate across geographies at a global scale.Automate when possible to expand detection and response Life Sciences Brands Set New Standards for the World of Healthcare The sudden and long-lasting impact of COVID-19 requires brands to move more quickly than ever before to best serve their customers. It’s imperative customer operations offer quality, caring, and compassion particularly within the healthcare and by design Life Sciences industry. In order to offer the best care and treatment, Life Sciences brands must use the Data and Analytics information they’ve acquired from healthcare records, researchers, and more to ensure quality care for both customers and employees. In times of uncertainty and fear, leaders must make informed, swift decisions. Trust is paramount is work, research, customer and employee relationships move to and remain online rather than face-to-face. While our collective emotional state adds to the challenge, it also offers new opportunities to be forged. The work-from-home model is dependent on having the right secure technology. Employees and businesses need to feel as secure working from home as they would in an office environment. To create this experience and build trust, implementing networking infrastructures will be more important than ever before.  Put People First As important as secure technologies, solid networking infrastructures, and customer care are, the number one priority to ensure you can meet each of these is to care first and foremost, for your workforce. It’s this caring which will enhance your efforts allowing for business continuity as you also care for your customers.  We are all in unchartered territory these days, but leaders who put their employees first are building another level of trust. Understanding the unique intensity of caring for family members and managing wellness as well as navigating increased workloads for some of their employees may seem untenable. But when your workforce is armed with the latest information, assurance of frequent communication, and the chance to celebrate small wins and jobs well done, the people you care for will care for your business.  Business processes have shifted online, looking for your next job has become more daunting than ever before. But here’s the good news. 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