CRM Analyst

Boston, Massachusetts
US$95000 - US$110000 per year

CRM Analyst
eCommerce
Boston
$95,000 - $110,000

Are you an expert in leveraging customer data flows from multiple channels to automate and execute email campaigns that are targeted and effective to the relevant segments? If you are analytically minded, and can translate data into have proven experience delivering insights and recommendations to senior level stakeholders on how campaigns across multiple channels performs, then keep reading…

A globally renowned ecommerce businesses in the heart of Boston that has millions of rows of rich customer data, are looking for an experienced CRM Analyst to come on board and focus on all of their email campaign performance using SQL, Python/R, delivering insights into targeted and efficient communications strategies that will increase member engagement and growth across all channels.

THE ROLE - CRM Analyst:

As a CRM Analyst, you will be responsible for all customer data coming in across multiple channels, optimizing the customer journeys and engagement with marketing initiatives across multiple channels including Email, SMS, subscriptions. This role requires you to work seamlessly with the other teams to contribute to the innovative and strategic approach for this company and be responsible for the development and execution of direct marketing campaigns. You will:

  • Drive omni-channel campaign strategies across internal business segments, gather business requirements and translating them into campaign lifecycle targeting which enhance personalization and relevancy to each customer
  • Be responsible for optimizing data using SQL, python and R, building out trigger campaigns that focus on specific consumer behaviors the team are trying to impact, measuring performance and conversion.
  • Focus on consumer retention, acquisition, and conversion, as well as subscription behaviors, using SQL to create campaign automation as well as analyze performance and control groups
  • Work closely with internal stakeholders and the wider marketing and digital analytics teams to make recommendations on new ways to innovate campaign strategies to capture a wider and more loyal audience

YOUR SKILLS AND EXPERIENCE:

  • Degree educated with strong experience in Customer Database Analytics or CRM, preferably within the Retail/eCommerce sector
  • Strong technical skills in SQL, Python and R, with the ability to manipulate and mine billions of rows of data
  • Proven experience within a Customer Analytics background, as well as the ability to take raw data and turn it into a customer journey
  • Excellent project management and time management skills with the ability to provide strategic analytics and insights to stakeholders

BENEFITS:

As a CRM Analyst, you can expect to earn up to $110,000 + competitive benefits (depending on experience)

HOW TO APPLY?:

Please register your interest by sending your resume to Jenni Kavanagh via the Apply link on this page.

KEYWORDS:

Customer Analyst, Database Analytics, CRM, Campaigns, SQL, Python R, Insight, Acquisition, Retention, Multimedia, Channel Optimization, Communication, Strategies, Insight, Analysis, Siebel, Unica, Excel, Campaign Management, Campaign Operations, Conversion, Trigger Campaigns, Control Groups, Measurement, Stakeholder Management, Agency, Tableau, Performance

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60355/JK
Boston, Massachusetts
US$95000 - US$110000 per year
  1. Permanent
  2. Campaign Analayst

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