Consumer Insights Manager

Boston, Massachusetts
US$110000 - US$115000 per year

This vacancy has now expired. Please see similar roles below...

Consumer Insights Manager
Global CPG company
Greater Boston Area
$110,000 - $115,000

A globally renowned CPG business are looking for a Consumer Insights Manager to come and join their team in the Greater Boston Area. If you are ambitious, want to join a centralized, data-driven organization and have a solid background in analyzing customer experience, brand perception and advertising effectiveness, as well as having strong analysis skills, then this could be the next role for you.

THE ROLE - Consumer Insight Manager:

As a Consumer Insights Manager, you will be involved in a diverse range of customer analytics projects, working on market segmentation, brand positioning/tracking and customer experience. You will be part of a collaborative team who are technically strong in Tableau and IRI/Nielsen data, delivering key insights from your work to senior stakeholders.

You will:

  • Actively take a lead in understanding overall business goals and constraints about their customers across multiple teams internally, whether it be to understand marketing effectiveness, customer experience or persona across multiple channels, creating customer journey insights
  • Be involved in the end-to-end design of surveys and questionnaires, working with internal teams to ensure that the quality of data received it of a high caliber, and helps to understand the motives behind customer behaviors, as well as brand measurement and optimize consumer shopping behaviors
  • Focus on audience profiling, market segmentations and brand tracking/positioning for a diverse range of products globally, so need to be willing to learn and diversify across projects and markets
  • Responsible for analyzing the data as well as visualizing the data outputs in Tableau, building a strategy that will help the business achieve its overall goals

YOUR SKILLS AND EXPERIENCE:

  • Degree educated in a statistically focused discipline such as Math, Stats, Psychology etc with a strong business acumen
  • Background in marketing analytics or research/shopper insights leveraging data across multiple channels, as well as working with IRI and Nielsen data and vendors
  • Sound understanding of statistical techniques such as regression, correlation or conjoint analysis, preferably with experience in SAS/R and SQL and the importance of customer journey and brand tracking with sales and product performance
  • Ability to work in a fast paced, fluid environment, managing multiple projects simultaneously

THE BENEFITS

As a Consumer Insights Manager, you can expect to earn up to $115,000 + competitive benefits

HOW TO APPLY

Please register your interest by sending your Resume to Jenni Kavanagh via the Apply link on this page

KEYWORDS:

Retail, Shopper Insights, Consumer Behavior, Research, Strategic, Analytics, Conjoint, Survey Design, Market Segmentation, Brand Positioning, Brand Tracking, Social Media, Digital, CPG, Persona, Audience Profiling, Product Performance, Tableau, Excel, Perception, Customer Journey, Shopper Insights, Buying Behaviors, Nielsen, IRI, Milward Brown, Vendor Management, Brand Measurement, Consultant, Qualitative Research, Quantitative Research, SAS, SQL





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59478/JK
Boston, Massachusetts
US$110000 - US$115000 per year
  1. Permanent
  2. Customer Insight

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Big Data In Politics – Win, Lose, Or Draw

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