Campaign Analytics Manager

New York
US$110000 - US$120000 per year + bonus + benefits!

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Campaign Analytics Manager
Media
New York City
$110,000-$120,000 + bonus + benefits!

Do you have campaign analytics experience, specifically within automated messaging? In this role, you will be leading your division in generating and implementing marketing insight on how to best gauge, understand and move customer behavior based on sentiment and behavior driven data. Based on deep analysis on customer engagement, you will find what attributes are linked to value and how to better target key demographics, while using tools like SQL, Python and/or R as well as CRM tools like Unica, Eloqua and Marketo- among others.

THE COMPANY:

This well-established media company based out of NYC is looking to continue to tie in innovative data driven methodologies to best target new audiences, and send out automated messages based on trigger behaviors. My client values results and is analytical in its nature-you will be using your influence to drive marketing strategy every day.

THE ROLE:

As a campaign manager, you will be leading your team in a proactive approach into tracking business trends and creating new features to improve customer journey and experience. You will be:

  • Highly proficient in campaign management tools such as Unica, Siebel, Eloqua or similar, as well as SQL
  • Be able to value the customer experience from an analytical lens: campaign performance, marketing automation, retention, A/B testing, CRM, trigger campaigns, optimization, among others.
  • A great communicator-- be able to explain how your strategy and insights are directly linked to customer behavior.
  • Be able to work cross functionally among other departments.
  • Experienced with managing a team of analysts.

YOUR SKILLS AND EXPERIENCE:

  • Expert proficiency in SQL and a campaign management tool such as Unica Siebel, Eloqua, Salesforce Marketing Cloud etc
  • High expertise in campaign performance, marketing automation, retention, A/B testing, trigger campaigns, CRM and optimization, among others.
  • Ability to lead a team of skilled analysts to gather actionable and quantitative insights.
  • Proven ability in generating advanced marketing insights and valuing the consumer perspective.
  • Effectively communicating with stakeholders and partners-translating your insights in a way that captivates and leads to action.

THE BENEFITS:

  • $110,000-120,000 Salary
  • Great bonus + benefits package
  • 401K

HOW TO APPLY:

Please register your interest by sending your CV to Sasha Baez via the Apply link on this page.

KEYWORDS:

Media, campaign analysis, campaign manager, marketing, campaign, trigger, automated messaging, sentiment, behavior driven, SQL, R, Python, Unica, Marketo, Eloqua, Siebel, strategy, marketing strategy, customer behavior, insights, optimization, campaign performance, channel strategy, marketing automation, retention, A/B testing, optimization, stakeholders, consumer perspective

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51006/SB
New York
US$110000 - US$120000 per year + bonus + benefits!

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