Associate Manager, Media Analytics

San Francisco, California
US$110000 - US$120000 per year

Associate Manager, Media Analytics

Oakland, CA

$110-120k

About the Company

  • Globally renowned consumer packaged goods manufacturer that carries some of the country's biggest household brand names.
  • They focus on developing long-lasting relationships with their consumers and maintaining the leading position for each of their products on the market.
  • Award-winning for their take on corporate responsibility across issues such as sustainability and equal opportunities.
  • Based out of Oakland, CA.

About the Role

  • Take ownership of the digital media analytics and visualizations for weekly, monthly and ad hoc reports across multiple brands under their umbrella.
  • Manage the dashboarding for their digital marketing efforts, using expertise in the field to push for streamlining and optimizations.
  • Identify and monitor KPIs for running campaigns.
  • Outline and highlight key insights into ongoing marketing efforts and presenting these insights to key stakeholders in the business.

Desired Skills and Qualifications

  • Demonstrable understanding and knowledge of tracking campaigns and identifying KPIs in marketing efforts.
  • Strong working knowledge of analytics platforms and tools including DoubleClick, Facebook, Google Analytics, Adobe Analytics, AdWords, and social media monitoring tools.
  • Strong working knowledge of BI Tools (Tableau, Domo etc).
  • Very strong Excel skills.
  • Experience working with and interpreting 3rd party research data.
  • Strong communication skills.
  • HTML experience a plus.

Benefits

  • Competitive 401K
  • 100% Coverage on Healthcare - medical, dental, vision
  • Other competitive benefits

How to apply

Click reply or send an email attaching your CV

Keywords

Digital, Media, Analytics, Analyst, Analysis, Programmatic, Paid Search, Paid Social, Video, Display, SEM, SEO, PPC, web, Google Analytics, Excel, Tableau, Datorama, DCM, Sizmak, Atlas, Attribution, Marketing, AdWords, Google, Yahoo, Bing, Radian6, CPG, manufacturer.

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55406
San Francisco, California
US$110000 - US$120000 per year
  1. Permanent
  2. Media Analyst & Adtech

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Harnham blog & news

With over 10 years experience working solely in the Data & Analytics sector our consultants are able to offer detailed insights into the industry.

Visit our Blogs & News portal or check out our recent posts below.

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Death of the DMP, Rise of the CDP

The days of generically using Data in Marketing are on the decline as information gathering becomes more laser focused. Once the domain of third-party sites looking to build partnerships and boost campaign efforts, Data Management Platforms (DMPs) are making way for Customer Data Platforms (CDPs). Under the weight of data breaches, GDPR, and other security issues, technologies that center around consent are helping build consumers into campaign strategies. This is a reversal from older strategies to build data from historic data profiles at channel level.  Data is Data, So What’s the Difference? In a nutshell, DMPs act as “equalizers” – all companies have access to predefined parameters of data. CDPs are “differentiators” – each customer is unique with information driven from first-party historical and contextual data, determined along the customer’s purchase journey. Tailored customer data has now gone beyond the scope of Data Management Platforms and offers marketing insights nearly unheard of just a few years ago. Now, we can understand our customers not only from their historical, factual, and contextual data within parameters we’ve created, but we can gain an outside perspective as well.  Five Reasons CDPs are on the Rise Single, Unified StorageThey store ALL data (1st, 2nd, and 3rd) such as names, addresses, emails, etc. as well as cookie IDs and tags. This storage capacity makes it easy to aggregate everything into one place and integrate with advertising systems.They capture data at a granular level. This includes considering long-term storage and multiple storage formats without predefined parameters focused only on advertising – what we want to sell you, not what do you want to buy?They aren’t restricted to stages of the customer journey, but can pick up data anywhere along the customer lifecycle. This information can be used for look-alike modeling or can be retargeted for more effective advertising and marketing efforts.They create a holistic overview of customer behaviors opening up new opportunities for personalization. Customer First Brand Targeting Today’s advertising and marketing strategies are being re-evaluated to prioritize the customer experience. Once customer data had to fit into predefined boxes of information, now our data collection efforts are as unique as every person who visits your website, clicks a call-to-action, or visits a brick-and-mortar store. In a Nutshell… This is a crucial time in the industry and any door which will help us resolve issues and keep the customer front and center will strengthen our efforts. However, as we go deeper into what the customer likes and why we must keep our customer’s privacy safe whilst retaining an advantage over our competitors.  DMPs, once the singular domain of marketers, was used to package and repackage data to better understand customers and improve ad targeting. CDPs, on the other hand, focus on every aspect, every angle of marketing to make advertising more customer-centric and laser-focused. Ultimately, as CDPs are all inclusive, they have absorbed Data Management Platforms into their systems, helping move the industry another step forward. If you’re interested in Data & Analytics, consumer behavior, and are actively seeking an opportunity to dig in your heels and get set up for a strong career path, we may have a role for you. Check out our current vacancies or contact one of our expert consultants to learn more.  For our West Coast Team, call (415) 614 - 4999 or send an email to sanfraninfo@harnham.com.   For our Mid-West and East Coast Teams, call (212) 796 - 6070 or send an email to newyorkinfo@harnham.com. 

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