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Associate Manager, Digital Data Science

New York
US$130000 - US$160000 per year
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Associate Manager, Digital Data Science
Consumer Goods
Greater New York City
$130,000 - $160,000

Are you looking to get into the CPG industry? If you consider yourself an expert in modeling and predicting customer behavior, this could be the next step in your career. Now that they are 70% digital, this company is looking for an Associate Manager of Digital Data Science to join their team.

THE ROLE: ASSOCIATE MANAGER, DIGITAL DATA SCIENCE

As the Associate Manager, Digital Data Science, you will gain exposure every day into the CPG industry. You will use modeling to help the company understand its customer's behaviors and why they make decisions. You will run tests to understand the demographics of the company's customers and how that relates to the decisions they make. Your day to day responsibilities will include:

  • Use Machine Learning algorithms to understand behavioral cohorts of consumers, derived from media audiences based on lifestyle choices and demographics
  • Develop short term attribution models based on the path to purchase
  • Work closely with Consumer Insights and Media teams and be able to translate how to creatively leverage this data
  • Identify data gaps and advocate for additional data sources

YOUR SKILLS AND EXPERTISE

  • Proficient with application of analytic methods in digital and mobile channels
  • Expertise in Predictive Modeling, Machine Learning, Unstructured Data Analytics and optimization techniques, with the ability to assess different models and related outputs
  • Experience in data mining tools such as R or Python
  • Knowledgeable of the media planning, measurement, and optimization process (online and offline)

SALARY AND BENEFITS:

  • $130,000-160,000
  • Generous benefits package

HOW TO APPLY:

  • Please register your interest by sending your resume to Olivia Jones via the Apply link on this page

KEYWORDS: CPG, Digital, Data, Science, Optimization, Modeling, Predictive, Customer, Analytics, Optimization, Media, SQL, R, Python, Consumer Packaged Goods

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