Associate Director, Paid Search

Associate Director, Paid Search
Los Angeles, CA
$115-125k

Do you want to work for one of the largest and most recognized independently owned advertising agencies in the US? I have an exciting opportunity for an experienced Paid Search leader where you will be joining a team of 20+ search practitioners bringing best of class search strategy for their clients.

ROLE OVERVIEW - ASSOCIATE DIRECTOR, PAID SEARCH

• Manage paid search initiatives for 50+ Dealer Ad Associations. Coordinate search strategy between Tier 1, Dealer Ad Associations, and Dealerships.
• Lead and grow Multicultural efforts in Hispanic and Chinese
• Collaborate with multiple agency partners
• Setup KPI's and achieve targeted goal
• Coordinate strategies with internal teams to develop fully integrated campaigns
• Participates in the preparation and delivery of new business pitches/proposals
• Think creatively and develop innovative tactics or offerings to advance the paid search practice
• Identify search opportunities outside of the major search engines (Google, Bing)
• Create POVs, best practices, and assist in developing process documents
• Collaborate with search leads across the US offices to streamline search offering

YOUR SKILLS AND EXPERIENCE

• 5-7 years experience in paid search strategy development, ideally within an advertising agency environment
• Expert client services skills and a proven leader
• Knowledge of conversion tracking
• Experience utilizing bid management platforms (SA 360, Marin, Kenshoo, etc)
• Google and Bing certified
• Familiarity with various analytical suites, such as Google Analytics and Omniture
• Experience in participating in new business pitch process

SALARY AND BENEFITS

The successful Associate Director of Paid Search can expect a salary of $115-125k plus a comprehensive benefits package.

HOW TO APPLY

For more information about the role press "apply now".

KEYWORDS

Paid Search, Search Marketing, SEM, PPC, Search, Paid Media, Performance Marketing, DS3, DoubleClick, DCM, DBM, Google Analytics, Adobe Analytics, Omniture, data, analysis, budget pacing, campaign, Google, Yahoo, Bing, optimizations, keywords, ad copy, reporting