Associate Director, Digital Analytics

New York
US$120000 - US$135000 per annum

Associate Director, Digital Analytics

New York City

$120,000 - $135,000

Are you a natural born leader in Digital Analytics, with a track record in making business critical impacts on enterprise level brands? Are you passionate about telling stories through data and designing best in class media measurement and advanced analytics strategies?

This is an opportunity to join one of most data-driven, tech-focused agencies out there. You will spearhead a team that's dedicated solely on digital analytics and attribution for the agencies biggest account - technology giant. You will lead Advanced Media Analytics with exposure across all channels (paid social, Display, SEM, SEO, programmatic), taking ownership of high level projects and working hands on with ad serving tools (DFA, DCM), attribution platforms (Visual IQ) and web analytics tools (Google Analytics, Adobe Analytics).

The Role

Ever imagined yourself in a highly strategic position with a full suite of platforms from attribution tools to a DMP at your disposal? As Associate Director, Digital Analytics, you will be passionate about telling stories through data driven insight and working hands on with a variety of web analytics tools (such as Google Analytics/Adobe Analytics). The focus will be delivering data-driven, media performance insights to clients, leveraging advanced analytics methadologies (SQL, R and Python)! You will be an exceptional client and team leader, with the ability to inspire and motivate.

In particular, you can expect to:

· Act as the go-to for clients, understanding their needs, deep-diving into the data to make strategic recommendations and provide insight on performance media strategies (paid search, paid social, programmatic)

· Organize data trends and look at ways to unlock new data sources

· Lead a team of Digital Analysts and Digital Analytics Managers

· Take ownership of the DMP, taking lead in building audience segments and customer profiles

· Perform A/B testing and multivariate testing

· Pioneering attribution strategies

Your Skills and Experience

· Working experience in a digital analytics leadership position

· Working experience in analyzing data from digital platforms (Google Analytics, Adobe Analytics, DMPs, attribution tools, DCM)

· Working commercial experience with tools such as Google Analytics or Omniture

· Strong client management and strategy delivery skills

· Advanced Microsoft Excel Skills

· Deep knowledge of cross-channel digital marketing campaigns

· Ability to pitch findings and ideas to clients

· Working exposure to SQL R or Python

SALARY AND BENEFITS

The successful candidate will secure a salary of $120,000 - $135,000 and benefits depending on experience

HOW TO APPLY

Please click 'Apply Now' above or email me -

KEYWORDS

Google Analytics, Adobe Analytics, SQL, Python, Excel, MS Excel, Insight, insights, shopper, customer, analytics, technology, campaign, Tableau, CRM, database, acquisition, retention, marketing, digital, SEM, SEO, paid search, display, dashboard, Omniture, site catalyst, web analytics, CoreMetrics, webtrends, website, Google Tag Manager, Tag Manager, Dynamic Tag Manager, HTML, CSS, Java Script, Flash, JQuery

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LH23048
New York
US$120000 - US$135000 per annum
  1. Permanent
  2. Media Analyst & Adtech

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