Analytics Manager

Boston, Massachusetts
US$80000 - US$90000 per year

Analytics Manager

Boston, MA

$80,000 - $90,000

This is a brand-new opportunity for an Analytics Manager who's hungry for more depth in the data they work with. The company's analytics team has grown 100% since last year, and will grow by 100% again in 2018. You could be broadening your skillset across new digital marketing channels (paid media, display, video), and making high level data recommendations to blue chip brands. The company are a world leading, integrated digital agency, who've adopted data-driven methodologies in delivering 'out of the box' digital performance marketing strategies for clients. They've attracted top tier brands across all verticals from travel to technology. If you're a Digital Analyst with strong Tableau experience seeking a client facing, strategy focused role, this could be perfect for you!

The Role

Your day will never be the same as the last. You will be passionate about telling stories through data, and working hands on with a variety of web analytics tools (such as Google Analytics/Adobe Analytics). The focus will be delivering data-driven, media performance insights to clients, building dashboards using Tableau, and web analytics responsibilities including user journey tracking and A/B testing! Your voice will be heard in making recommendations on digital campaigns performance and data strategy.

In particular, you can expect to:

  • Analyze holistic media performance data across multi-channel campaigns (SEO, SEM, display, social)
  • Make strategic recommendations and provide insight
  • Organize data trends and look at ways to unlock new data sources
  • Provide in depth analytics and performance reports on strategies and campaigns to stakeholders
  • Perform A/B testing and multivariate testing

Your Skills and Experience

  • Working commercial experience in digital analytics
  • Working commercial experience with tools such as Google Analytics or Omniture
  • Advanced Microsoft Excel Skills
  • Working commercial experience using tag management software
  • Deep knowledge of cross-channel digital marketing campaigns
  • Dashboard development experience
  • Ability to pitch findings and ideas to clients
  • Working experience in qualitative and quantitative analytics

SALARY AND BENEFITS

The successful candidate will secure a salary of $80,000 - $90,000 and benefits depending on experience

HOW TO APPLY

Please click 'Apply Now' above.

KEYWORDS

Google Analytics, Adobe Analytics, SQL, Python, Excel, MS Excel, Insight, insights, shopper, customer, analytics, technology, campaign, Tableau, CRM, database, acquisition, retention, marketing, digital, SEM, SEO, paid search, display, dashboard, Omniture, site catalyst, web analytics, CoreMetrics, webtrends, website, Google Tag Manager, Tag Manager, Dynamic Tag Manager, HTML, CSS, Java Script, Flash, JQuery



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LH3373
Boston, Massachusetts
US$80000 - US$90000 per year
  1. Permanent
  2. Digital Marketing Analyst

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Harnham blog & news

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Visit our Blogs & News portal or check out our recent posts below.

Reflections On The Watermark Conference For Women

This week I was fortunate enough to head down to the Watermark Conference for Women alongside our SVP, Stephanie Brooks. As we enter 2020 and women continue to shatter glass ceilings, Harnham firmly believe in a proactive approach towards placing more women in Data & Tech roles.  Diversity and inclusion are integral to our story and core beliefs and we strive to continually re-evaluate how we create measurable change in the marketplace and redefine the metrics of successful and excellent recruitment. For us, attending the conference was a chance to meet and learn from some of those women who are leading the way. Every talk inspired me in some way but there were a couple I really connected with, and I wanted to take the opportunity to reflect on how they impact the work we do at Harnham. WHAT IS WATER? One talk that struck a chord with me was Seth Godin’s breakfast keynote, inspired by a commencement speech by David Foster Wallace in which he famously tells a story of two fish out at sea. The story goes: “There are these two young fish swimming along and they happen to meet an older fish swimming the other way, who nods at them and says ‘Morning, boys. How’s the water?’ And the two young fish swim on for a bit, and then eventually one of them looks over at the other and goes ‘What the hell is water?’”. Godin’s speech was meditated on how attitudes and beliefs are the indicators of future success. In his speech, Godin echoed Wallace’s sentiment that “freedom involves attention and awareness and discipline, and being able truly to care about other people and to sacrifice for them over and over in a myriad of ways every day.” Recruitment is an industry where it is easy to swim along without questioning what water or recruitment really is. 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Having directed the company’s global strategy for more than a decade, Nooyi is uniquely poised to discuss the importance and power of having women in every capacity within an organization.  During the conversation, she highlighted the statistics that measure the success companies achieve when women have equal representation at all levels. Currently, gender parity exists in entry-level positions but is absent in the 2nd and 3rd tiers of the workforce. While Nooyi highlighted that having a diverse and inclusive workplace should be an integral part of every company’s corporate social responsibility, she argued that this also leads to unprecedented economic growth. 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King, Andrea McBride John, Pat Mitchell, Samantha Rapoport Find a mentor, be a mentor. Find a sponsor, be a sponsor. Find a sister, be a sister.Take up space and own it Share your successes with the women and men around you Building a Network of Relationships, Not Just Contacts: Laura Okmin Focus on asking people who they are, not what they do Reach out when you don’t need anything, maintain relationships  The Myth of the Nice Girl Nice people build  trust, trust is the foundation of all business relationships You don’t have to choose between kindness and strength If you want to break glass ceilings, we may have an opportunity for you. Take a look at our latest roles or get in touch with one of our expert consultants to find out more.  For our West Coast Team, call (415) 614 - 4999 or send an email to sanfraninfo@harnham.com. For our Mid-West and East Coast Team, call (212) 796 - 6070 or send an email to newyorkinfo@harnham.com. 

Surprising Job Search Trends in the Data Industry

One of the things I like to most is to meet our candidates face-to-face. Because most them are local, it’s simple. We call them in and the traditional interview process begins. But, sometimes, the best person for the job or the clients themselves aren’t local.  Enter Zoom or Skype or any such communication method where you can see the person you’re talking to. While it’s a step in the right direction, it’s not the complete step. Why? Because you can’t pick up on those subtle clues you might miss, if the meeting isn’t in person.  Going The Extra Mile for the Right Placement One of my colleagues recently shared a story with me. She’d been working with a candidate via Zoom for a placement in another State. Though the candidate and the client were both in the area, she wasn’t. The communication with the prospective candidate felt right, but she just wasn’t sure. To ensure she was making the right placement, she traveled to meet them. She wanted to meet the candidate to get a better understanding of him before she was able to successfully place him.  Fortunately, it wasn't on the other side of the country, but, it was definitely something that needed to happen. In today’s hyper-digitized world, it's important to remember that the ability to meet in person is an advantage. From the Client’s Side From an office perspective on the client’s side, an in-person meeting offers further advantages. The client can see how the candidate will interact in the actual environment of their business. A birds’ eye view of how the candidate handles themselves in the cultural atmosphere of the business, if you will.  In sharpening their focus, the client can also see how a candidate’s appearance, point of view, and communication side affect their performance at the interview and beyond. We make these snap judgements without realizing it, but they’re important. And you can’t really get a good idea of the person over the phone or via email as it can occasionally be difficult to read a candidate’s intentions.  At Harnham, we have tried to spearhead the interaction point of view for our own relationships. One of the most unique aspects of our business our dedication to the people we place and our clients we serve. So, navigating data-driven trends with our face-to-face culture finds a distinctive focus as we enter the Age of Data 2.0. A Shift Toward Pipeline Experience  With U.S. office locations in both New York and San Francisco, we have a variety of clients from startups to Fortune 500. So, to say one thing is definite in one place or another is a stretch. But, there is a trend, here in New York for professionals with pipeline experience or Machine Learning model development. On the flip side, a growing trend in the San Francisco market has most of their clientele looking for a Machine Learning Engineer profile within the pipeline development lifecycle. So, while we’re (New York) a little bit behind, it’s a trend I’m seeing on both sides of the spectrum within the last six months or so. Though it’s not exactly the unicorn employee, clients seek, there is shift toward higher level oversight. Someone who will be responsible for the entire pipeline.  Demand remains high for a field still facing a data shortage. Though the U.S. still lags behind the U.K. and Europe, it’s catching up. As businesses focus on their data strategies in the new year, below are a few things to consider before you hire or accept.  Top 3 Questions to Ask Before You Hire From the client’s side determine and the role you want to fill. Ask yourselves the following: What’s the objective of the role you’d like to fill? What is the goal?What contribution do you want from the person in that role?What is your timeline to have that person on board? What happens if you can’t fill the role within your timeline? Top 3 Questions for Mid-to-Senior Level Candidates Did you list the business impact of your list of accomplishments? Can you communicate as easily with your Data team as you do with the Executives? Clients are looking for a mix of technical understanding and the ability to communicate to technical and non-technical audiences. Are your projects keeping you engaged creatively? When was the last time you were given a new initiative, new project, or new client to partner with? If not, then it may be time to search or perhaps consider a contractor role for a fresh perspective. If you’re interested in AI, Big Data or Digital and Web Analytics, we may have a role for you. Check out our current opportunities or contact one of our expert consultants to learn more.  For our Mid-West and East Coast Team, call (212) 796 - 6070 or send an email to newyorkinfo@harnham.com.  For our West Coast Team, call (415) 614 - 4999 or send an email to sanfraninfo@harnham.com. 

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