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How Not To Hire A Digital Analyst





I have recruited for Digital Analytics positions at all levels in both the UK and the US and I have also read a number of articles explaining how to hire technology professionals. I am often asked if there is any difference between hiring a Web Analyst and any other IT/ developer/digital marketing manager positions? As such I wanted to point out a few key things NOT to do if you want to hire a vacancy within digital analytics.

Don't advertise the position as a Data Scientist


If you want someone to build algorithms and conduct machine learning projects then go ahead! If you want someone to optimise conversion funnels and tag an Ecommerce website then you won't find them with a Data Science advert. A common mistake is thinking that if you bring in a Data Scientist to pull Google Analytics reports then they will do this better than an experienced Web Analyst; unfortunately they are two different skillsets and although they may overlap in some qualities, they are definitely not the same.

Don't fill the job description with development software unless you want a developer


While recently recruiting for a VP, Digital Analytics a candidate was initially rejected for not having JavaScript experience listed on their resume. One aspect of the role was to build a tagging roadmap, so some hands on experience in the back end of a website is obviously ideal; but no one can list all tools that they have used on their resume, especially tools like .net, C, java, that are not usually requirements for a Digital Analytics vacancy.

Don’t assume that having Google Analytics on a resume identifies a Digital Analyst


I have used Google Analytics and I am by no means a Digital Analyst. With digital marketing becoming as normal as traditional marketing in the majority of businesses more people will be exposed to the data behind their campaigns. But there is a big difference between pulling a monthly click through rate and building an attribution model to understand how someone finally converted to a sale.

Don't assume that a candidate will take a pay cut because they love a role


Although Digital Analytics is infinitely more prevalent in businesses now than 10 years ago, the industry is still not fully developed. As such some candidates, rightly or wrongly, are offered crazy salary increases to fill a gap that is deemed by Senior Leadership as urgent. However, as documented in our latest UK Salary Guide, Analytics candidates expect a pay increase around 17% and the majority will not move roles for a pay cut; even if they do love your brand!

Harnham are the global leaders in data, analytics and insight staffing solutions and we’re proud to say, our customers believe we’re good at it. In our most recent customer satisfaction survey, 95% of respondents said that they would recommend Harnham.

Harnham have actively chosen to focus on Data and Analytics, we’ve immersed ourselves in this market and are now an integral part of this business community.

Our capability has grown to provide recruitment services and advice across the Marketing and Insight, Credit Risk, Data and Technology and Digital sectors.

 Joe Gibbs
 Joe Gibbs LinkedIn

Harnham blog & news

With over 10 years experience working solely in the Data & Analytics sector our consultants are able to offer detailed insights into the industry.

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Four Ways Advanced Analytics Drives Business Forward

2020 was an unprecedented year for shifting businesses online. Technology, never quite in the background, arrived center stage to help drive transformation in a variety of industries. Many businesses were forced to change their processes, how they interacted with their employees, customers, and with each other. One of these major shifts was in Advanced Analytics and Insight. Stemming from a Marketing perspective which had specific deliverables of demographics, location, and consumer histories, advancements found a place in working with unstructured Data. Working in tandem with these new analytical insights, artificial intelligence brought learning, problem-solving, planning, and other naturally human behaviors to life. This includes in the creative fields, not just in traditional industries like Finance or Retail.  In a study conducted by Forrester on behalf of Intel, though most businesses know Analytics can drive their business forward, less than half are taking advantage of these transformational technologies. Below are a few ways Advanced Analytics can drive business forward. 1. Decision Science and the CDO Roles Will Grow In a seemingly counterintuitive measure, while most businesses were cutting back in IT, Data and Analytics budgets were expanded. As the Chief Data Officer and Decision Science roles increase in importance, businesses who know the value of their Data can derive actionable insights and business decisions from these executive level communicators. 2. Access to a variety of Data Sources Will Help to Streamline Business Operations With most businesses operating strictly online or in a hybrid ecosystem, optimization of processes is key. In the ever-changing market systems, buyer behaviors and the consumer journey will increase dependency on Data and Analytics as businesses seek to meet consumer demand. Offering bespoke solutions and coordinating such Data sources as chatbots and call centers, businesses will have the opportunity to create a seamless system as they adopt and implement technologies such as Advanced Analytics and AI. In the right mindset, these practices can also drive partnerships within their ecosystems from Data Science to technology vendors with AI capabilities.  3. Sharpening Focus on Measurable Projects to Increase ROI Rather than rely on third parties, Data will become part of the business offering value in their operations. It will drive how they operate, deliver, and understand the needs of their consumer. Owning and managing their own Data will provide unique insights they may not have been aware of before. Sharpening their focus to get a good return on their analytics investment, businesses will broaden their ecosystem. Seeing the bigger picture, businesses will also want to access more specific insights that drive actionable answers to their questions. 4. Machine Learning, NLP, and Domain Expertise Can Help Scale Data Modelling As AI, Advanced Analytics, NLP, and Machine Learning platforms come into full swing and in combination, new Data Modelling opportunities can increase insight. Automated processes of Data classifications will drive scale increasing both the amount of Data and a granular level of detail to be extracted.  The specialization of these Data platforms will only grow in importance. In our always-on, always on demand world, the need for Advanced Analytics professionals and a variety of posts in the Data profession, businesses will expect strong domain knowledge. They’ll be looking for professionals and platforms which can help them understand specific use cases. Rather than just simple demographics and birds-eye views of their consumers, they’ll want to drill down to not only what they can provide now in terms of goods and services, but anticipate what consumers will want and need for the future. In the last year, we’ve absorbed a lot of information, and have struggled to distill it in actionable insights. But, if you’re interested in Marketing and Insight, and would like to shift into Advanced Analytics and Insight, we may have a role for you. Not your bag, but interested in Life Sciences, Decision Science, Machine Learning, or Robotics just to name a few, Harnham may have a role for you. Check out our current vacancies or contact one of our expert consultants to learn more.  For our West Coast Team, contact us at (415) 614 - 4999 or send an email to sanfraninfo@harnham.com.  For our Mid-West and East Coast teams contact us at (212) 796-6070 or send an email to newyorkinfo@harnham.com.  

Charles Austin

Charles Austin

21. January 2021

Back To Basics In The Business Of Data Science

Though COVID-19 and the US Election still dominates the news, there’s a lot going in the world of Data Science, too. 2020 ramped up efforts in the healthcare industry to combat the pandemic. Cybersecurity is entering a renaissance of sorts as we tackle the misinformation age, but there’s some fun stuff, too. Here a few Data Science trends finding foundation and leverage in 2021. Businesses Kick Data Science into High Gear To stay viable, businesses are kicking their Data Strategy into high gear. From the top down, there will be an estimated increase of Chief Data Scientists to help businesses make critical business decisions from e-commerce to SaaS. Trajectory of Data Analysts Upskilling to Data Scientist  Once relegated to sampling bits of data and leaving others to break it down into workflow, Data Scientists could see a boost of responsibility. The demand for soft skills, upskilling, and cross-training could reduce the need to have Machine Learning and Data Engineers process empowering the Data Scientists to do more. Breaking the Mold With businesses and education moved online, businesses will be challenged to keep employees engaged. Training and education are now available to employees and would-be Data Scientists at home for on-the-job training as they face new technologies being developed, use new tools, and lessened demand on the college degree, but the experience in applying what’s been learned. Machine Learning Gets Smarter AI and Machine Leaning applications will focus on charting algorithms to understand cause-and-effect. But it won’t happen overnight. Teaching and testing machines is intense and time consuming. These technologies might present probability, but can’t determine definites. Yet.  Applying Machine Learning strategies to business problems through systems will focus businesses on finding solutions rather than focusing on building products that aren’t in their wheelhouse. Adding neuroscience and computational neuroscience into the mix for Machine Learning will see these fields grow. Ultimately, Machine Learning and AI are estimated to be the final piece in the puzzle when it comes to Data Science strategies for a variety of industries.  Back to Basics As everyone gets organized in their new ways of doing business, Data Scientists are getting back to basics. Their solving big problems with better tools, technologies, and open-source information now available. The push for open access scientific and medical journals along with the global team environment offers a variety of ways in which Data Scientists can come together to focus on problems more efficiently than anyone else. In other news, projects such as the new James Webb Telescope, the open access drive for scientific and medical journals, and the latest space race information, Data Scientists have been busy getting these projects off the ground as well. Though 2020 took us by surprise in so many ways, we took what we had and ran with it. So, as we enter 2021, we’re on a unique footing from Machine Learning and AI to Data Science with the added boost of nuero-and computational science to employ every tool at our disposal. Businesses have ramped up their efforts and are empowering the professionals in the Data Strategy teams to help them make critical business decisions with an eye toward the future. Data Scientists are getting back to basics while leveraging their skillsets from open access, online education sources, and on-the-job training to solve the big problems we face. And of course, while we have our eyes on the sky when it comes to space exploration this year and our feet on the ground as we work to vaccinate populations against COVID-19, and Chief Data Scientists split their focus to improve business bottom lines, we know demand will remain high for those in the Data industry. If you’re interested in Data & Analytics, Harnham may have a role for you. Check out our current vacancies or contact one of our expert consultants to learn more.  For our West Coast Team, contact us at (415) 614 - 4999 or send an email to sanfraninfo@harnham.com.  For our Mid-West and East Coast teams contact us at (212) 796-6070 or send an email to newyorkinfo@harnham.com.

Elizabeth Sobel

Elizabeth Sobel

14. January 2021

Could Mobile Gaming Help Us Solve Real World Problems?

From Alexandra Ocasio-Cortez and Ilhan Omar’s Twitch play Among Us to Fortnite helping kids get into college, the mobile gaming industry has leapt into the new decade with gusto. It doesn’t hurt to have a few well-known names behind it, too. But it’s what AOC and Oman accomplished -normalcy - that begs the question. Could mobile gaming help us solve real world problems?  A Cultural Beginning             Cultural institutions, such as museums, have had a rough go of it this year. But innovation, creativity, and collaboration have come together to offer opportunities to get a bird’s eye view of the art world. Whether you play Occupy White Walls to create your own gallery bring real art into your gaming world through the Getty Museum and Nintendo’s Animal Crossing collaboration. Just a few ways these could be jumping off points to discussion for problem-solving include: Opportunities abound to host audiences from around the world without a head count capA chat function to discuss what you see, what you like, what you don’t, and what you’d like to seeCultural institutions become more open allowing anyone and everyone into its virtual wallsPerhaps even simulations and to imagine what-if scenarios for the rest of usGames could host exhibitions such as the Monterey Bay Aquarium of California who’s partnered with Animal Crossing and a fossil expert form the Field Museum in Chicago who hosts virtual tours through Twitch Games give us the opportunity to imagine what’s possible. And these games are bringing real life events and activities straight to your fingertips in mobile gaming. Ad-Tech and Analytics are In the Game Since social distancing has become the norm, gaming has exploded. Once all the numbers are in, mobile game downloads are expected to see a nearly 40% increase in 2020 from 2019. No business who sees the potential here is standing by, the least of which is advertising. If you remember cable TV or maybe still have one, the free channels were often supported by commercials. In some television shows, products were given strategic placement. Okay, so it’s probably still happening today, but now we’re used to it. Skip ahead a few generations. Hello, Ready Player One fans, and advertisers have a new platform. Or at least, they’re working on it. There are still a few kinks to work out. Some game developers are designing games to help allow advertisers to fit seamlessly into games.  The audience of one engagement of TV has moved to a community engagement of many in the gaming world. Over two and half billion people are gamers across demographics of age and location. Social media still has the highest ad buys from television, but gaming is quickly catching up. As advertisers and businesses get in the game, it’s estimated there will be a monumental shift in the collective. Games have always served as a device to teach. Chess and checkers teach strategy. Monopoly teaches business and banking. Life teaches us to follow different paths and see what happens (not so different from Second Life). So, what could games teach us now with its ever increasing role in bringing groups together for engagement, community, and discussion? What role will you play in the coming year? If you’re interested in Data & Analytics, Harnham may have a role for you. Check out our current vacancies or get in touch with one of our expert consultants to learn more.  For our West Coast Team, contact us at (415) 614 - 4999 or send an email to sanfraninfo@harnham.com.  For our Mid-West and East Coast teams contact us at (212) 796-6070 or send an email to newyorkinfo@harnham.com.  

Joshua Poore

Joshua Poore

07. January 2021

Business Intelligence Is About Asking The Right Questions

You’ve dotted all the ‘Is’, crossed all the ‘Ts’. You’ve ensured your business priorities were aligned with your mission and objectives. But, how can you know if you’re on the right path, especially in light of today’s uncertainties. Your crystal ball may be in the cloud, but to find its clarity, you have to be asking the right questions. Below are three questions to consider moving forward. 1. How Collaborative Are We? As businesses shift online and teams expand globally, collaborative business intelligence streamlines decision-making. A combination of BI tools, software, and social technologies to inform, engage, analyze, and form insights of what customers want and need. This form of collaboration takes decision-making out of its siloes. Not unlike the Socratic method, collaborative business intelligence solves problems through shared information to find common ground. Using business intelligence software to provide opportunities for predictive modeling, visual analysis of data and business metrics, businesses analysts can interpret and inform, in a more efficient streamlined process. 2. How Secure is Our Data? Whether big business, small business, or medium business, no one is immune to cyberattacks. The ever- increasing rise of these attacks pinpoints just how important keeping data secure is for all businesses. Breaches cause not only monetary loss, but ultimately, consumer trust leading to more loss. The importance of Data security cannot be overstated.  Now that a majority of businesses are making flexible and remote work options available, it’s imperative businesses work to keep data secure. Consumers today are much more concerned today about how and why their Data is used, and many may decline to offer it, not wanting to put themselves at risk of a possible cyberattack.  3. What’s the Best Platform to Drive Actionable Insights from Our Analytics? Much like the trend of collaborative BI, businesses are focused on combining business processes and workflows into one platform, so everyone has access to the same Data. It’s within these platforms, that businesses cannot only determine what action to take and implement those actions all in one place. Platforms become the hub of the wheel and the spokes are analytics of a particular industry, business, or department in which insights can be implemented. Some platforms on the move include Sisense and Sharepoint. Google Analytics Intelligence (GAI) might be the most well-known especially if you’re just getting started asking the right questions for your business.  If you want insight into the state of your business, know any major consumer traffic changes, or want to know the probable conversion rate of web browsers to customers, GAI can help you get those answers. Because it uses machine learning to help, it’s important to know not necessarily what questions to ask, but how to ask them. How to Ask a Computer the Right Questions If you’ve been working in a collaborative BI team and asking each other questions based on the data you’ve collected, it may be a bit of a mindset shift for asking questions of a computer. So, how you phrase your question, what you want to know, and how you ask may require a bit of thought to find the answers you’re looking for. Below are a few guidelines to consider when posing the questions.Follow the TrendIf you want to know what’s trending in your business, you might ask: How many products were sold last week?How many customers did I have today?Where are my customers located?What time were the most customers shopping?  Which is Best? When you want to know what product is selling the most and through which means. Follow the performance. These questions might include: Which channel converted the most customers?Which product sold the most? Which product sold the least?Which hour was best for customer traffic? Compare and Contrast These are questions or commands that enable you to compare two sets of data side by side, such as how your business performed week to week, day to day, or year to year. While most questions begin with ‘which’ or ‘how’, the compare and contrast questions can get a bit more complex. In these questions, you begin with what you want to know such as conversion rate, revenue shares, traffic, or trend.  As this year comes to a close, what questions will you ask of yourself? Are you ready for a change? A new role? If you’re a business, what questions will you ask to move your company forward in the new year? If you’re interested in Big Data & Analytics, we may have a role for you. Check out our current opportunities or contact one of our expert consultants to learn more.  For our West Coast Team, contact us at (415) 614 - 4999 or send an email to sanfraninfo@harnham.com.  For our Mid-West and East Coast teams contact us at (212) 796-6070 or send an email to newyorkinfo@harnham.com.  

Kavya Kannan

Kavya Kannan

23. December 2020

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