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Half-time soccer team talks used to be based around eating oranges. Now they can analyze real-time data and react to presentations.
Soccer has become a numbers game.
There is still a huge debate in the game about the use of goal-line technology, but for everything behind the scenes it seems like that battle has already been fought and technology won.
It is no longer just 2-0, 1-3 or - if you are a Barcelona supporter - 4-0 but all about a near-infinite number of figures.
Possession, territory, passes completed, the list goes on and on and on.
It's only a very dedicated soccer fan who would know that Bayern Munich midfielder Javi Martinez won an average of 2.6 balls in the air during each Uefa Champions League game so far this season. But processing this kind of data gives teams a great advantage, both in training and matches.
For goalkeepers, the guess of where a penalty might go is now a mathematical algorithm rather than an instinct.
The goalkeeper will know where the taker has placed previous penalties. If a player has hit 95% of his penalties to one side of the goal, which way do you think the goalkeeper is going to dive?
What this means is that the millions of pieces of data created must be analyzed by teams. Manchester City, for example, have 10 analysts working full-time on analyzing data, four just for the first team, so that no stat that counts - or at least worth counting - is left un-analyzed.
Pick geeks first
City defender Vincent Kompany has initiated a meeting with fellow defenders and the analysts once a week to discuss the data. The club have even experimented with making all this information public and, because of how popular it has been, are expected to resume this next season.
There was a time, not too long ago, when teams in school playgrounds were picked and the ones left towards the end of selection were often those more at home in front of a computer screen than in front of goal. Now Premier League clubs are picking them first.
"We've got a record for every shot across the top few leagues for the last five years," says Sam Green, advanced data analyst at sports data company Opta. "Beyond penalties, the tendency for people to shoot under certain circumstances and where that shot was from." "A lot of things can be done with the data. Some of the things we use it for is to look at how teams react to corners or other set pieces. How likely are they to concede a shot on a counter-attack afterwards?"
But there are limits to how far data can take you, particularly with the often distracted or influenced mind of a soccer player.
"I don't think any club is at a stage where they can use data comprehensively across every aspect of the game," says Mr Green. "There are things that we're not confident in predicting - which way they would turn, for example. "There's still an issue of intent. The shot went in the top left-hand corner but we don't know necessarily that it's where the striker was trying to put the ball."
What is often forgotten about the current data "revolution" - as some people call it - is that recording the information of soccer matches goes back a long way.
"Soccer is the original hotbed of analytics," Prof Chris Anderson, of Cornell University, and author of The Numbers Game, said. "There was an accountant and RAF wing commander by the name of Charles Reep who starting notating soccer games in 1950. "He develops a coding system, sits down at matches and does it for 60 years."
The games must still be recorded manually as automation is difficult in such a complex game. "His work has informed how [data] has reverberated in clubs through the years. "He notated with his own system all the events on the pitch and collected reams of data that he put into practice working with clubs in the 1960s, 70s and 80s. He was the original soccer analyst."
Mr Reep, through his findings, has been cited as one of the main architects of the long-ball game.
Another man with a reputation as a long-ball manager, Sam Allardyce, is seen as one of the main advocates of modern data use.
Beginning in 2000 with a change in approach at Bolton, a company called Prozone was enlisted to provide detailed statistics that Allardyce has quoted and used time and time again. He believes his use of modern techniques improves performance in a way that can be measured. But even his data use is a mystery to some managers.
One, seen as a modern, progressive coach, is critical of the reliance of statistics at all. In a similar way to soccer broadcasts, video is now a key part of feedback from coaches. "I have never used Prozone. I don't use it because I don't believe [in it]," Tottenham Hotspur manager Andre Villas-Boas said in a press conference. "You always have to be very, very careful with statistics. It doesn't mean that we negate them completely - we just don't use them to the extent that people might think. "We have a scientific department that deals with that but we don't prepare our training or players based on the physical data we get from matches.
"The mind and how the player feels is much more important for us, rather than statistical data.
"For me it's useless but it varies from coach to coach. We all have different approaches." For a manager seen as one of the world's new breed of technically astute managers, it seems like the numbers do not add up.
If that's the case, he probably does not even know how many balls Javi Martinez has won in the air.
PITCH IN WITH THOSE FACTS
While some data is great for training staff and coaches, other stats are just interesting to drop into conversation
169 - David James has the most clean sheets in Premier League history, 169 in 572 games
126 - Morgan Schneiderlin has made the most interceptions in the Premier League this season
123 - Arsenal have seen the most opponents caught offside this season
88 - Stephane Sessegnon has been fouled more often than any other Premier League player this season
44 - Ashley Williams has blocked the most opposition shots in this season's Premier League
7 - No Premier League team has conceded more penalties than Aston Villa this season. Manchester United are the only side yet to concede one.
Stats courtesy of Opta. Correct as of 27 April 2013
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COVID-19 has reshaped the way we do business, how we interact with each other, closed and opened opportunities. Essential workers are on the frontlines and scientists work feverishly in the background to help flatten the curve and find a cure. The Life Sciences industry has seen a surge in demand, but can those needs be met in time? New York, California, and Boston, face the highest demand and the biggest shortage of workers to fill the jobs. In Massachusetts alone, it’s estimated that though 74,000 people filled Life Science jobs by the end of 2018, there would be a need for an additional 12,000 by 2024. This was before the pandemic struck. The need is ever greater now. So, what skills do you need to enter the Biotech and Life Sciences field and if you’re in the field, how can you upskill or reskill to fill the most in demand roles? THREE ADVANCED SKILLSETS FOR A POST-PANDEMIC WORLD Computer Vision – A subset of AI, Computer Vision can help the healthcare industry in a variety of ways. It can help identify anomalies in x-rays, help craft prediction models for things like tracking and vaccine solutions, and enhance technology workflows. Data Storytelling – One key element businesses look for in a Data professional is someone who has good data storytelling skills. The ability to translate complex numbers and statistics into something executives and stakeholders can understand is becoming ever more important and ensures sustainability of business continuity. Not only does Data Storytelling make information more digestible for non-technical professionals, it also helps business leaders to make powerful insights about where they are and what steps they need to make moving forward.Skills in Healthcare Technologies – Healthcare technology skills are in high demand. Data professionals who can use and understand medical data in real-time to get results will be highly sought after. Advanced skill sets in healthcare, biotechnology, and similar areas within Life Sciences will see a surge in demand and would be most relevant to companies now more than ever before. Computer Vision, Data Storytelling, and Healthcare Technology skills have become three of the top skillsets needed for today’s world. Each one feeds to the other, and as important as technical skills are, it’s just as important to have soft skills. Especially now. Thankfully, both soft skills and technical skills can be taught. But there still exists a gap between school and business. Below are some ideas on how to bridge that gap. BRIDGING THE GAP BETWEEN SCHOOL & BUSINESS STEM and STEAM skills will be in higher demand now more than ever before. As important as it is to ensure students with the desire to move into these fields, it’s more important to begin with the schools. For the professionals already in the industry, there are other ways to encourage bridging the gap. Draw more students into STEM programming careers and sustain encouragement as they progress in their studies and career.Emphasize skills with a focus toward the life sciences field.Emphasize that students don’t have to choose a business career over a science career. There is crossover leading to more opportunities.And for those life long learners (read: already in the field), ensure opportunities for professional development.Find talent in other creative ways. Consider ‘non-traditional’ candidates. Business processes have shifted online, looking for your next job has become more daunting than ever before. But here’s the good news. Everyone’s on the same page. Leaders, hiring managers, recruiters, and prospective employees are all navigating a new way of doing business and finding talent to keep those businesses running. In the wake of work-from-home policies, remote working, and the shifting landscape of working outside the office, technology, and particularly biotechnology careers are prime opportunities to both gain increased knowledge in your chosen field or begin your career path. If you’re interested in Big Data & Analytics professional opportunities, check out our current vacancies or contact one of our recruitment consultants to learn more. For our West Coast Team, contact us at (415) 614 - 4999 or send an email to firstname.lastname@example.org. For our Mid-West and East Coast teams contact us at (212) 796-6070 or send an email to email@example.com.
04. June 2020
When Ford first introduced the assembly line, he could only imagine how it would affect the automotive industry. But what about how it could affect supply and demand within the life sciences industry? Automotive and similar factories have been converted before to help build items most needed. Not the least of which, today, is to help supply those in the life sciences industry with the PPE and medical devices they need. Demand is high. Supply is not. Enter blockchain technologies. As health systems become overburdened and disruptions to ‘normal’ life occur on a global scale, it’s important to ensure critical resources are prioritized. So, what can businesses do to help ensure supply and demand are met in not only these critical times, but for the future. FIVE WAYS TO ENSURE SUPPLY MEETS DEMAND When it’s difficult to supply even the most in demand products, it’s time to take an assessment of various scenarios. These scenarios can help leaders predict what and when they’ll need certain products and critical items. Assess your scenario within the framework of increased disruption.What are your capabilities?Identify the most immediate needs to meet, any risks to be aware of, and take action.Determine any structural changes you’ll need to make.Prepare to pivot. Be aware you may be in a continuous cycle of determining risk, assessing where you are and need to go, any configurations you’ll need to make to get there, and any operational procedures to improve and move forward. By assessing, prioritizing, and visualizing, companies are able to craft a clearer scope of vision. The scenarios created can offer insight into key pieces of planning to help mitigate disruptions of supply chain processes. This crisis will have long-lasting effects and implications from how we work to how we assure supply and demand. It’s in these strange crosshairs, the life sciences industry finds itself at the center of this pandemic, and at the same time is the life force which has given blockchain technologies fuel to improve. No matter where you are on the spectrum of supply chain technology, there is calculated risk to every decision. Just because we’re easing restrictions now, doesn’t mean there won’t be an about face in the next few months, and what companies do between now and then is critical. Supply is already short. Now is the time to take immediate action to help mitigate risk for patients, providers, your clients, and your communities WHAT TO DO NOW AND HOW TO PREPARE FOR THE FUTURE The scale of risk is unlike any leaders have seen in recent years. Its speed adds to the uncertainty as numbers rise, decisions change, and most are left wondering what’s next. Businesses who respond quickly and confidently can help to alleviate some uncertainties, but can craft a plan crucial to understanding the complexities of blockchain within the industry. Strong data, analysis, predictive modelling can help to anticipate any further or potential disruption. Taking these steps can help make businesses more resilient in the future and also help them manage future challenges. It’s integral to have strong, responsive, and resilient risk management capabilities. To do this, your business will want to ensure their capabilities are technology-led platforms which support analytics, machine learning, and artificial intelligence. Whether you’re mitigating risk, preparing an assessment, or determining your capabilities, it’s important to ensure you’re transparent. We are all in this together. Even in business. Transparency builds trust as does assuring supply and demand by mitigating risk. It’s these things which will soon become the basics of business protocols. Business processes have shifted online, looking for your next job has become more daunting than ever before. But here’s the good news. Leaders, hiring managers, recruiters, and prospective employees are all navigating a new way of doing business and finding talent to keep those businesses running. In the wake of work-from-home policies, remote working, and the shifting landscape of working outside the office, technology careers are prime opportunities to both gain increased knowledge in your chosen field or begin your career path. If you’re interested in Big Data & Analytics professional opportunities, check out our current vacancies or contact one of our recruitment consultants to learn more. For our West Coast Team, contact us at (415) 614 - 4999 or send an email to firstname.lastname@example.org. For our Mid-West and East Coast teams contact us at (212) 796-6070 or send an email to email@example.com.
28. May 2020
In the race to develop tests and create vaccines, the Life Sciences have become leaders within the Data industry. Working in tandem with a variety of sources such as human capital, blockchain, Data, and Analytics professionals to get help delivered to where it’s needed most. This remains a critical time for the Life Sciences. As we work to flatten the curve and take steps to reopen the economy, the Life Sciences industry is also helping to empower the workforce for the foreseeable future. For many businesses, this means allowing remote working either through the end of the year or indefinitely. The ability for those in the Life Sciences industry to collaborate remotely widens the availability and offers more virtual engagement for patients, providers, and researchers without risk of contagion. There are four key areas in which companies can focus their efforts: Strengthen and empower your workforce and business community.Ensure demand meets supply.Leverage your Data to advance how patients are treated.Ensure technologies and processes are in place to virtualize patient/provider engagement. We’ll look at each of these over the next few weeks. So, how do you empower your workforce, build your community, and ensure continuity for your business? First, determine how you might best attract and retain talent for the problems to solve now and in the future. Five Ways to Ensure Workplace Flexibility for the Future Enable your employees to work remotely through digital, virtual, and collaborative technologies.Build a transparent culture through meaningful connection between healthcare providers, patients, partners, and vendors. Make sure everyone’s on the same page at every stage.Innovate new ways to interact through digital means and encourage business continuity through remote work, virtual AI to assist with customers, and evolve connections to meet strategic objectives.Widen your scope to collaborate across geographies at a global scale.Automate when possible to expand detection and response Life Sciences Brands Set New Standards for the World of Healthcare The sudden and long-lasting impact of COVID-19 requires brands to move more quickly than ever before to best serve their customers. It’s imperative customer operations offer quality, caring, and compassion particularly within the healthcare and by design Life Sciences industry. In order to offer the best care and treatment, Life Sciences brands must use the Data and Analytics information they’ve acquired from healthcare records, researchers, and more to ensure quality care for both customers and employees. In times of uncertainty and fear, leaders must make informed, swift decisions. Trust is paramount is work, research, customer and employee relationships move to and remain online rather than face-to-face. While our collective emotional state adds to the challenge, it also offers new opportunities to be forged. The work-from-home model is dependent on having the right secure technology. Employees and businesses need to feel as secure working from home as they would in an office environment. To create this experience and build trust, implementing networking infrastructures will be more important than ever before. Put People First As important as secure technologies, solid networking infrastructures, and customer care are, the number one priority to ensure you can meet each of these is to care first and foremost, for your workforce. It’s this caring which will enhance your efforts allowing for business continuity as you also care for your customers. We are all in unchartered territory these days, but leaders who put their employees first are building another level of trust. Understanding the unique intensity of caring for family members and managing wellness as well as navigating increased workloads for some of their employees may seem untenable. But when your workforce is armed with the latest information, assurance of frequent communication, and the chance to celebrate small wins and jobs well done, the people you care for will care for your business. Business processes have shifted online, looking for your next job has become more daunting than ever before. But here’s the good news. Leaders, hiring managers, recruiters, and prospective employees are all navigating a new way of doing business and finding talent to keep those businesses running. In the wake of work-from-home policies, remote working, and the shifting landscape of working outside the office, technology careers are prime opportunities to both gain increased knowledge in your chosen field or begin your career path. If you’re interested in Big Data & Analytics or other Data professional opportunities, check out our current vacancies or contact one of our recruitment consultants to learn more. For our West Coast Team, contact us at (415) 614 - 4999 or send an email to firstname.lastname@example.org. For our Mid-West and East Coast teams contact us at (212) 796-6070 or send an email to email@example.com.
21. May 2020
Small business. Big business. From Amazon to Zoe’s Restaurant, everyone has taken a hit during the pandemic. Some are closed indefinitely while some have been retrofitted to make masks, ventilators, or have even become makeshift labs to find a vaccine or a cure for the coronavirus. But what’s one thing all these businesses have in common? The need for marketing. We’ve all had emails assuring us our favorite business is doing their part to flatten the curve. Others might explain they’re refocusing or redoubling their efforts to support front line workers, but they’ll return to business when they can, and small enterprises? Every sale is a bonus for them as they struggle to make ends meet and stay in business. So, what are some ways that Marketing Analytics are helping these businesses both big and small plan for the future? They’re making use of marketing analytics. Shift Strategies. Build Community. It’s a virtual business world, but that doesn’t mean you should stop marketing, or that your customers aren’t still around. By showing you care about your customers whether it’s taking steps to sanitize surfaces or offering high-value content. By shifting strategies from outbound to inbound, it’s giving your customers a chance to window shop, browse, and consider before buying. Whether they’re having to be cautious about their finances or not, how you present yourself to them, keeps them around for the long haul. Being there for your customers shows them you appreciate them and care about them. And that you’re not just about the sale. This is the virtual handshake which keeps your customers coming back and gives them something to look forward to in the future. Show Support. Express Solidarity. This is for both your employees and your customers. When you show support and express solidarity from within your company, it speaks volumes to your customers. These are trying times for everyone, if you must close your doors, be clear in your communications. Be honest and explain what’s happening, if and when you hope or expect to resume operations, and stay positive. Niche Market Analysis Determine who your customers are and how they might react in times like these. How they react can determine what you do next and how you do it for your business? As much as you should have an overview of your demographics, it’s also important to take a deeper dive. Knowing this information can help you plan the most effective marketing strategy for the future of your business. This kind of raw Data offers a wealth of information and resources to help you best analyze your information. Gather Data. Track. Analyze. This can help you get an overview of what’s working, what isn’t, and how you can pivot based on your customer’s needs. This time is an opportunity to assess, reassess, and pivot if needed to determine what works best for you and your customers. From here, you can refine your strategies, get creative in your ideas, test, and track. Remember, Marketing is a process. Marketing is a long game. Have patience. Be consistent. While the fruits of your labors may not be immediately felt, customers may feel of a sense of normalcy knowing you’re with them during this pandemic. Everyone’s in the same boat. We’re all in this together. Whether you’re a business on the front lines or have to close your doors for a while, using these strategies help not only your customers have something to look forward to, but you as well. As business processes have continue to shift online, looking for your next job has become more daunting than ever before. But here’s the good news. Leaders, Hiring Managers, recruiters, and prospective employees are all navigating a new way of doing business and finding talent to keep those businesses running. In the wake of work-from-home policies, remote working, and the shifting landscape of working outside the office, technology careers are prime opportunities to both gain increased knowledge in your chosen field or begin your career path. If you’re interested in Big Data & Analytics professional opportunities, check out our current vacancies or contact one of our expert consultants to learn more. For our West Coast Team, contact us at (415) 614 - 4999 or send an email to firstname.lastname@example.org. For our Mid-West and East Coast teams contact us at (212) 796-6070 or send an email to email@example.com
14. May 2020