Digital Analytics

What We Do

Our specialist knowledge of Data & Analytics enables us to specialize in supporting this rapidly growing marketplace.

Everything a consumer does online leaves a digital footprint. A footprint that if analyzed correctly can unlock some fascinating insights about consumer behavior. Applying those insights to future campaigns will result in a significant increase of conversions.

Harnham help make that reality by working with the best talent in the digital analytics market and marrying those individuals with exciting clients that can provide rewarding careers.

We’re aware that there is a growing demand to find experts in web analytics and digital media analytics. Having a deep understanding of how your digital marketing campaigns are performing across paid search, social media, SEO and programmatic display enables you to learn how your users are being directed to your website. Once onsite, you need to understand the user experience and customer flow.

More and more businesses are starting to think in an innovative manner about the web and how measuring and analyzing online activity can benefit the business.

HOW We Do IT

At Harnham, we believe we can only deliver an exceptional recruitment experience through understanding the clients and candidates we work with.

We help clients recruit the full remit of Digital skills from entry level Analysts through to Chief Analytics Officers that specialize in Web Analytics, Conversion Rate Optimization, Tag Implementation, Site Optimization, Personalization or Media Analytics. We understand the wide range of tools and specialist knowledge required to work within this continually evolving industry.

Our team is constantly developing our network of contacts to ensure that we have access to exciting roles and the most sought-after talent. Our knowledge of analytical and behavioral targeting tools enables us to tap into the top 1% of talent that isn’t actively looking but is highly proficient when it comes to Google or Adobe tech stack.

What sets us apart

Harnham work with a wide range of organizations including the world’s most recognizable brand names, VC funded start-ups and media agencies. Whatever your area of specialty within the digital analytics world, we have an opportunity to match you with.

Before pairing people with our clients, we take a time to understand both parties’ mentalities. By going beyond what’s on paper, we’re able to recommend professionals to companies that have a similar mindset, resulting in a far more lasting and enjoyable match.

Whether you’re searching for your next position or looking to hire a Google Analytics or Adobe Analytics expert, our specialist team can help your development in the Digital Analytics sector.

Latest Jobs

Salary

US$280 - US$400 per day

Location

New York

Description

A leading manufacturing business with a large customer base is looking for a Pardot specialist to join the team on an initial 6-month basis.

Salary

US$155000 - US$175000 per annum

Location

New Hampshire

Description

If you want to join an already well-established fitness company to lead the team to expand its online market, this could be the next step in your career!

Salary

US$110000 - US$130000 per year

Location

San Francisco, California

Description

An exciting opportunity to join a San Francisco based digital agency as a Senior Web Analyst.

Salary

US$130000 - US$150000 per annum

Location

Chicago, Illinois

Description

Looking for your next role with a content creation agency? We have a passionate and creative agency looking for their next Director of Analytics & Insights.

Salary

US$140000 - US$150000 per year

Location

New Hampshire

Description

Do you consider yourself an expert in everything mobile? This is a rare opportunity to take full autonomy for mobile app marketing

Salary

US$220000 - US$240000 per annum

Location

Portsmouth, New Hampshire

Description

Do you have a passion for health & fitness? Pursue a career with one of the largest and fastest-growing health and fitness companies in the US.

Salary

Negotiable

Location

Portsmouth, New Hampshire

Description

Do you have a passion for health & fitness? Pursue a career with one of the largest and fastest-growing health and fitness companies in the US.

Salary

US$135000 - US$150000 per annum

Location

New York

Description

If you're looking to assist fortune 500 companies to build their online brand, this role could be the next step in your career!

Salary

US$110000 - US$130000 per annum

Location

New York

Description

Are you looking to join an exciting new project? We have a rapidly expanding company that wants to make a difference in the world. Be a part of their impact!

Salary

US$130000 - US$150000 per annum

Location

New York

Description

Looking for a creative work environment? We have a content creation platform who are working on cutting edge technology to build out a brand new medium.

Salary

US$164599 - US$182887 per annum

Location

Boston, Massachusetts

Description

Would you like to spearhead the launch and optimization of a hyper-growth fitness organization's mobile application? If so, this can be the move for you!

Salary

US$130000 - US$150000 per year

Location

San Francisco, California

Description

Do you want to work for one of the largest and most recognized tech brands in the Bay Area? If so, I have an exciting opportunity for you!

Harnham blog & news

With over 10 years experience working solely in the Data & Analytics sector our consultants are able to offer detailed insights into the industry.

Visit our Blogs & News portal or check out our recent posts below.

How Digital Analytics & Marketing Help Shape E-Commerce

Since the days of store window displays, the shopping experience has been just that; an experience. So, what happens when you want to recreate the visceral and emotional experience of shopping from within the confines of a computer screen, smartphone, or tablet? Enter Digital and Marketing Analytics. According to a recent report by Adobe, e-commerce sales have seen a 77% jump year-over-year which at any other time in history should have taken 4 to 6 years. The COVID-19 pandemic has helped to escalate and drive these numbers leaving some businesses scrambling and others raking it in. So, what’s the difference? Data professionals. The Role of Data in E-Commerce Whether you buy online and pick up in store or have a product delivered to your door, the role of shopping has irrevocably changed. Ensuring consumers get the personalized experience they’re used to from the days of brick-and-mortar stores, retail stores have turned to Digital and Marketing Analytics to give their customers the shopping experience they’re used to within a different format. Professionals within the UI/UX Design vertical are particularly sought after. Buying habits are changing and competition is fierce. So, how does Data affect e-commerce? Here are 3 examples: Know Your Customer. No longer a lamented visage from yesteryear, knowing your customer is inherent to the survival of an online retailer.  Data professionals bring to life the customer through historical data, demographics, and creates products and services which elicit an emotional response to stop, look around, and buy. And if the cart gets abandoned, follow up email campaigns to jog the memory that you were here and were thinking about buying this or that item. Get Personal. Personalize shopping has evolved into the personal shopping experience. What made someone buy a product during their last visit? Dynamic presentation and emotion-driven verbiage can certainly contribute.  When an online retailer knows what the buyer wants or needs and presents it in a way that resonates. This is the personalization once the domain of sales clerks.  From the Data you enter at checkout to the social media platforms and search engines with information like what you’re looking for, where you’re located, your purchase history and more can sometimes leave the personalized experience out in the cold. Bridging the old personalization with the new is the key ingredient for successful online retailers. Sell Where Your Consumers are Buying. If your customers are on Facebook looking for a product or service, sell to them where they’re looking. Though reviews are still important, even more prevalent is the range of social influencers to help buyers make decisions. Enter social commerce. Layout, design, Data gathering, collecting, and analyzing all have a slightly different flavor within this construct.  Data Professionals in Demand Within the Digital Analytics and Marketing specialism are a variety of Data professionals in demand as retailers are forced online. Businesses need E-Commerce Analysts to help present the new normal for the online retailer. As buy online and pick up in store convenience increases as well as purchases made from devices such as your smartphone, there’s been a rise in demand for Web & Mobile Product Management as well. Digital Transformation is no longer at the doorstep of business, it has crossed the threshold. And rather than focus on one tool or another, the impetus is on the importance of having more than one tool at a candidate’s disposal. What candidates want has changed and evolved as well. Salary and bonuses have dwindled while the demand for experience and professional development have become rallying cries for finding and retaining top talent. For more information In our recently released 2020 Salary Guide we discuss each specialism. What’s working. What isn’t. And how businesses can hire and retain top talent to keep their projects on track and their businesses running smoothly. You can download your copy here.  If you’re interested in Data and Technology, Risk or Digital Analytics, Life Sciences Analytics, Advanced Analytics & Insight, Data Science, or Computer Vision, we invite you to check out our latest jobs. If you’d like to learn more, contact one of our expert consultants: For our West Coast Team, contact us at (415) 614 - 4999 or send an email to sanfraninfo@harnham.com.   For our Mid-West and East Coast teams contact us at (212) 796-6070 or send an email to newyorkinfo@harnham.com.  

Machine Learning and Customer Experience for Business Scalability

Over the last four decades, we’ve feared change. Technophobia. Cyberspace. Smart devices. AI, Robotics and Automation. Each of these transformative shifts have changed our lives in one way or another. But there is a new, unexpected and desperately needed change already in play; putting the human back in our lives.  Human Resources. Human-centric customer service. Humans in cooperation and collaboration with smart technology. Both in B2B and B2C businesses, putting the human back in focus is imperative to success.  Consider Netflix. How it began, how it’s evolved, and how its efforts are seemingly leading the way for next gen personalization. Think: If you like this, then you may like (insert service or product here). Amazon does much the same. Putting the Human Element Back in CX When you call customer service with a concern or problem. What happens? Either there’s no phone number at all and you’re forced to send an email which you hope gets read by a person. Or if you do call, you push buttons trying to figure out which branch of the tree will get you to the correct person.  Chatbots have been one answer but they really only alleviate acknowledgement. We’ve all called a customer service number and spoken to two or more people about our issue. Bill Paterson, EVP of Salesforce, suggests a four-point, human-centric customer service engagement strategy, to help solve the problem.  In addition, his article takes a deeper dive into putting the human back in customer service. At the heart of the matter is putting Emotional Intelligence, care, and empathy back into the equation. Technology may be how people reach out, but it’s a human they want to speak to and connect with. When the two are paired, there’s a much better chance of success. And repeat customers. Pairing Machine Learning with a Human-Centric Touch While strategies and metrics still have a big role to play, there are other ways to measure customer success. Data gathered from your customers will only get you so far, but the human element, the human connection, supported by technology, is the next shift in Digital Transformation.  Machine Learning models can help predict what customers will want or need, but meaningful customer relationships are just as vital. It’s this pairing which can generate great service and scalability of today’s modern business. Though there is a strong underpinning of engineering components in building models, only a portion involves code. Much of the effort goes into the pipeline and workflow systems and infrastructure. It’s at this systems level, Data Scientists can focus on design and implementation of production. This strategy ensures that before building good models, a good foundation must be laid. One portion of this workflow has been called the ‘art of Machine Learning’. The ‘Art’ of Machine Learning  Data Scientists and Machine Learning Engineers have any number of ways to solve a problem. Dealing with such vast amounts of Data within a model is not unlike determining how to scale for a website which needs to handle large fluctuations in web traffic. The nuances of technology within the realm of human experience is an artform. Though in the future, most engineering challenges will be automated and open-source will be a go-to framework. As tools improve and ETL processes improve, ML Engineers and Data Scientists will get the opportunity to focus more on models and less on systems. But beyond the artform of experimentation and intuition is the growing trend for soft skills in tandem with technical skills. Those who can lead a technical team, who can communicate to non-technical professionals, and still have the Emotional Intelligence to navigate the human psyche. It’s these individuals who will be ready for the next step in leading businesses into the next generation of customer service.  Ready to take the next step in your career? Take a look at our current vacancies or contact one of our expert consultants to learn more.   For our West Coast team, contact us at (415) 614 - 4999 or send an email to sanfraninfo@harnham.com.  For our Mid-West and East Coast teams contact us at (212) 796-6070 or send an email to newyorkinfo@harnham.com.  

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