Digital Analytics Remote Jobs

Remote Jobs in USA

Our specialist knowledge of Data & Analytics enables us to specialize in supporting this rapidly growing marketplace.

We’re aware that there is a growing demand to find experts in web analytics and digital media analytics. Having a deep understanding of how your digital marketing campaigns are performing across paid search, social media, SEO and programmatic display enables you to learn how your users are being directed to your website. Once onsite, you need to understand the user experience and customer flow.

View our latest Digital Analytics remote jobs.

Latest Jobs

Salary

US$160000 - US$180000 per annum + Bonus

Location

New York

Description

This is a great opportunity for a strong data specialist to take a step up into a leadership position.

Salary

US$150000 - US$170000 per year

Location

San Francisco, California

Description

A fantastic opportunity to join a high-growth tech start-up with offices in San Francisco and New York.

Salary

US$90000 - US$100000 per year

Location

Los Angeles, California

Description

An exciting opportunity to join the largest independent performance marketing agency as a Web Analytics Strategist.

Salary

US$440 - US$520 per day

Location

San Francisco, California

Description

Become a digital optimization lead for this digital analytics consultancy.

Salary

US$400 - US$560 per day

Location

San Francisco, California

Description

This leading design agency is building out their offerings to cover analytics.

Harnham blog & news

With over 10 years experience working solely in the Data & Analytics sector our consultants are able to offer detailed insights into the industry.

Visit our Blogs & News portal or check out our recent posts below.

Mental Health Apps Help Patients Make the Move into Therapy

May is Mental Health Awareness Month. As we continue to untangle ourselves from the cabin-fever isolation of the winter months post-pandemic, many are feeling overwhelmed and mentally burdened. It’s a lot to manage – remote working, virtual schooling, mask mandates, vaccine appointments, and the day-to-day screen time and Zoom meetings. It’s no wonder people are turning, once more to the virtual space for help.  From mindfulness and meditation apps and videos to physician-focused telehealth assistance in the health space, there is digital technology at play. While it may seem as if apps keep people from going to the source and seeking professional help in the mental health space, having an app is helping people make the decision to sit down one on one with someone.  Mind the App: A Note on Market Trends There is a proliferation of mindfulness meditation apps available on Google Play, iOS systems, and on YouTube, just to name a few. In fact, the market is set to grow exponentially over the next five to ten years. And technology companies have been paying attention. Key trends include: Design simplicity and collaboration with subject matter expertsEngagements both personal and professional which lower energy levels leading to disturbed sleep. While millennials search for a more whole (read: work/life) balanced life, it’s reported Generation Z is likely to have the worst mental health issues and desire to seek alternative therapy options.Apps-focused issues include insomnia, anxiety, depression, mindfulness, and whole being self-care.More and more Americans understand mindfulness and meditation are the best resources to help unwind and lessen stressors. Not all apps are created equal, but Headspace and Calm are two of the top contenders and most widely used. Those higher-level products backed by teams to ensure everything runs smoothly are outpacing the proliferation of self-help apps which number upwards of 20,000. Digital Technology and Machine Learning are Moving Things Forward From AI to Digital Technology to Machine Learning, Data professionals are working to ensure mental health apps are not a flash in the pan. Especially for those who may need help the most such as high utilizers. These high utilizers are those who may have multiple issues and check themselves into hospitals most frequently. Just like people worried about robots taking jobs, some therapists may worry these apps could replace in-person therapy treatments. This is unlikely as it may embolden those who need help to seek treatment in the more traditional sense. In fact, some apps could enhance therapy work rather than detract from it. Machine learning tools helped researchers analyze nearly 10,000 patients’ EHR Data over a 2-year period. The algorithm analyzed all the factors at once for a much more efficient breakdown and determination of each factor to best identify patient characteristics. Understanding this information helped researchers determine which factors lead to the disorders for higher utilization. Dangers and Predictions With nearly 20,000 mental health apps on the market, there are probably a fair number which aren’t as useful as they hope or claim to be. And some can be dangerous as was discovered in a 2015 study in which therapies for bipolar disorder were found to be inconsistent with established treatments (Nicholas, J., et al., Journal of Medical Internet Research, 2015). Not to mention ineffectual apps and those which disrupt treatments already in place and established. Mindfulness Apps at Work For happier, healthier workers not burned out from Zoom-fatigue and remote working, business leaders are focusing more and more on mental health. Some are offering mindfulness moments or group yoga classes or meditation opportunities throughout the day for a mental health break. Mental health discussions are now standard practice and efforts to open up more on this front through self-care prioritization and workplace wellness are making their mark. Employee mental health is top of mind as businesses and employees navigate the new normal when it comes to work, education, and the blurring of personal and professional lives as we continue remote practices.  What was once taboo and swept under the rug has been met with Digital Technology, Apps, AI, Machine Learning, and the door is open for discussion. Whether you take a mindfulness minute, write in a journal, meditate, or log in to your app remember mental health awareness is about self-care for the whole you. Need a mental health break? There’s an app for that. If you’re interested in Big Data and Analytics, Harnham may have a role for you. Check out our current vacancies or contact one of our expert consultants to learn more.  For our West Coast Team, contact us at (415) 614 - 4999 or send an email to sanfraninfo@harnham.com.  For our Mid-West and East Coast teams contact us at (212) 796-6070 or send an email to newyorkinfo@harnham.com.  

Amped Up Analytics: Google Analytics 4

Google Analytics 4 has amped up data insights into the behaviors and preferences of your customers. Where once each touchpoint only tracked what had been clicked, GA4 is bringing it all together in a more wholistic approach to the customer journey. As the fourth quarter of 2020 dawned, Google upped its game. Crafting a compelling array of features with machine learning at its core, this new platform offers a more customer-centric approach to data-driven insights, rather than split data across platforms and devices.   Though still in its infancy, there are some dramatic new changes afoot. And while it’s not a good idea to get rid of the old Universal Analytics platform before ringing in the new one, it is a good idea to understand what’s available now and what may come to be over time. Four Advantages to Google Analytics 4.0 From our desktop to our laptop to our smartphone, we carry our office in our pocket or on our lap. So, what better way to integrate what was once called “App + Web properties” into a more cohesive trackable measurement of data. Add to this the privacy protocols in place to protect customers, and Google Analytics 4 offers flexibility for future cookieless tracking and permissions, and advantages are revealed. Combined Data and Reporting Rather than focusing on one property (web or app) at a time, this platform allows marketers to track a customer’s journey more holistically.  The platform’s premise is that there is a pattern everyone follows. From the moment a customer visits your website to clicks on a button subscribing to your newsletter or blog – Acquisition and Engagement. To the moment your customer makes a purchase, is happy with the product or sevice, and comes back again – Monetization and Retention.  Designed for marketers who want to track users across multiple formats, Google Analytics 4 hopes to solve with Data Streams. These Data Streams merge to paint a picture of the customer journey from website visit to purchase. A Focus on Anonymized Data This anonymization answers the call to Data Privacy and third-party data collection. Crafting a unified user journey centered around machine learning to fill in any gaps, marketers and businesses have a way to get the information they need without diving into personal data issues. This is a key change in that Google is moving away from client-side focus and using server-side and customer-centric capabilities. With GDPR and privacy laws in full swing, marketers face enhanced privacy regulations as cookies are phased out or blocked. Predictive Metrics and Audiences Using Machine Learning to predict future transactions is a game changer for the platform. These predictive metrics for e-commerce sites on Google properties allow for targeted ads to visitors who seem most likely to make a purchase within one week of visiting the site.  Though focused on e-commerce sites now and based on transactions and revenue, there is an opportunity for marketers to identify and convert based on such leads as video views or form submissions. Machine Learning-Driven Insights The launch announcement for GA4 explains it “has machine learning at its core to automatically surface helpful insights and gives you a complete understanding of your customers across devices and platforms.” Machine Learning-driven insights include details that elude human analysts.  What These Changes Mean on the Digital Frontier We’re all reaching for higher value and Google Analytics 4.0 brings it into one unified platform for the future. As we make the shift from traditional Google Analytics to its 4.0 version, there is opportunity to get more creative.   Wondering if you should upgrade? This article breaks down the pros and cons to help you decide.  If you’re interested in Big Data & Analytics, Harnham may have a role for you. Check out our current vacancies or contact one of our expert consultants to learn more.  For our West Coast Team, contact us at (415) 614 - 4999 or send an email to sanfraninfo@harnham.com.  For our Mid-West and East Coast teams contact us at (212) 796-6070 or send an email to newyorkinfo@harnham.com.  

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