Digital Analytics Jobs, Staffing & Recruitment

What We Do

Our specialist knowledge of Data & Analytics enables us to specialize in supporting this rapidly growing marketplace.

Everything a consumer does online leaves a digital footprint. A footprint that if analyzed correctly can unlock some fascinating insights about consumer behavior. Applying those insights to future campaigns will result in a significant increase of conversions.

Harnham help make that reality by working with the best talent in the digital analytics market and marrying those individuals with exciting clients that can provide rewarding careers.

We’re aware that there is a growing demand to find experts in web analytics and digital media analytics. Having a deep understanding of how your digital marketing campaigns are performing across paid search, social media, SEO and programmatic display enables you to learn how your users are being directed to your website. Once onsite, you need to understand the user experience and customer flow.

More and more businesses are starting to think in an innovative manner about the web and how measuring and analyzing online activity can benefit the business.

HOW We Do IT

At Harnham, we believe we can only deliver an exceptional recruitment experience through understanding the clients and candidates we work with.

We help clients recruit the full remit of Digital skills from entry level Analysts through to Chief Analytics Officers that specialize in Web Analytics, Conversion Rate Optimization, Tag Implementation, Site Optimization, Personalization or Media Analytics. We understand the wide range of tools and specialist knowledge required to work within this continually evolving industry.

Our team is constantly developing our network of contacts to ensure that we have access to exciting roles and the most sought-after talent. Our knowledge of analytical and behavioral targeting tools enables us to tap into the top 1% of talent that isn’t actively looking but is highly proficient when it comes to Google or Adobe tech stack.

What sets us apart

Harnham work with a wide range of organizations including the world’s most recognizable brand names, VC funded start-ups and media agencies. Whatever your area of specialty within the digital analytics world, we have an opportunity to match you with.

Before pairing people with our clients, we take a time to understand both parties’ mentalities. By going beyond what’s on paper, we’re able to recommend professionals to companies that have a similar mindset, resulting in a far more lasting and enjoyable match.

Whether you’re searching for your next position or looking to hire a Google Analytics or Adobe Analytics expert, our specialist team can help your development in the Digital Analytics sector.

Latest Jobs

Salary

US$250000 - US$270000 per year

Location

Los Angeles, California

Description

This is an opportunity to join a leader in TV ad measurement and attribution where you will be coming in as SVP of Measurement and Analytics.

Salary

US$100000 - US$110000 per year

Location

Los Angeles, California

Description

Do you want to join one of the country's most robust agency side audience analytics groups?

Salary

US$160000 - US$180000 per annum + Bonus

Location

New York

Description

This is a great opportunity for a strong data specialist to take a step up into a leadership position.

Salary

€36000 - €45000 per annum

Location

Belfort, Franche-Comté

Description

En tant que Consultant SEO, vous interviendrez dans la gestion de projets grands comptes.

Salary

€40000 - €45000 per annum

Location

Strasbourg, Alsace

Description

Cette société recherche son Manager SEO pour accompagner des acteurs du e-commerce dans le développement de leur visibilité naturelle en ligne.

Salary

US$80000 - US$100000 per year

Location

Los Angeles, California

Description

A globally recognized full-service advertising agency are growing their analytics team. Get in touch!

Salary

US$150000 - US$170000 per year

Location

San Francisco, California

Description

Do you want to work for one of the largest and most recognized tech brands in the Bay Area? If so, I have an exciting opportunity for you!

Salary

US$180000 - US$210000 per year + + equity + bonus

Location

San Francisco, California

Description

An exciting opportunity to join a high growth start-up within the telehealth space that has been increasing its company size and revenue year over year.

Salary

US$80000 - US$90000 per year

Location

Los Angeles, California

Description

An exciting opportunity to join a DTC lifestyle brand and own analytics across paid media channels.

Salary

US$90000 - US$110000 per year

Location

Los Angeles, California

Description

An exciting opportunity to join an LA based digital agency as a Senior Web Analyst.

Salary

US$90000 - US$100000 per year

Location

Los Angeles, California

Description

An exciting opportunity to join the largest independent performance marketing agency as a Web Analytics Strategist.

Salary

US$250000 - US$270000 per year

Location

Seattle, Washington

Description

This is an opportunity to join a leader in TV ad measurement and attribution where you will be coming in as SVP of Measurement and Analytics.

Harnham blog & news

With over 10 years experience working solely in the Data & Analytics sector our consultants are able to offer detailed insights into the industry.

Visit our Blogs & News portal or check out our recent posts below.

Amped Up Analytics: Google Analytics 4

Google Analytics 4 has amped up data insights into the behaviors and preferences of your customers. Where once each touchpoint only tracked what had been clicked, GA4 is bringing it all together in a more wholistic approach to the customer journey. As the fourth quarter of 2020 dawned, Google upped its game. Crafting a compelling array of features with machine learning at its core, this new platform offers a more customer-centric approach to data-driven insights, rather than split data across platforms and devices.   Though still in its infancy, there are some dramatic new changes afoot. And while it’s not a good idea to get rid of the old Universal Analytics platform before ringing in the new one, it is a good idea to understand what’s available now and what may come to be over time. Four Advantages to Google Analytics 4.0 From our desktop to our laptop to our smartphone, we carry our office in our pocket or on our lap. So, what better way to integrate what was once called “App + Web properties” into a more cohesive trackable measurement of data. Add to this the privacy protocols in place to protect customers, and Google Analytics 4 offers flexibility for future cookieless tracking and permissions, and advantages are revealed. Combined Data and Reporting Rather than focusing on one property (web or app) at a time, this platform allows marketers to track a customer’s journey more holistically.  The platform’s premise is that there is a pattern everyone follows. From the moment a customer visits your website to clicks on a button subscribing to your newsletter or blog – Acquisition and Engagement. To the moment your customer makes a purchase, is happy with the product or sevice, and comes back again – Monetization and Retention.  Designed for marketers who want to track users across multiple formats, Google Analytics 4 hopes to solve with Data Streams. These Data Streams merge to paint a picture of the customer journey from website visit to purchase. A Focus on Anonymized Data This anonymization answers the call to Data Privacy and third-party data collection. Crafting a unified user journey centered around machine learning to fill in any gaps, marketers and businesses have a way to get the information they need without diving into personal data issues. This is a key change in that Google is moving away from client-side focus and using server-side and customer-centric capabilities. With GDPR and privacy laws in full swing, marketers face enhanced privacy regulations as cookies are phased out or blocked. Predictive Metrics and Audiences Using Machine Learning to predict future transactions is a game changer for the platform. These predictive metrics for e-commerce sites on Google properties allow for targeted ads to visitors who seem most likely to make a purchase within one week of visiting the site.  Though focused on e-commerce sites now and based on transactions and revenue, there is an opportunity for marketers to identify and convert based on such leads as video views or form submissions. Machine Learning-Driven Insights The launch announcement for GA4 explains it “has machine learning at its core to automatically surface helpful insights and gives you a complete understanding of your customers across devices and platforms.” Machine Learning-driven insights include details that elude human analysts.  What These Changes Mean on the Digital Frontier We’re all reaching for higher value and Google Analytics 4.0 brings it into one unified platform for the future. As we make the shift from traditional Google Analytics to its 4.0 version, there is opportunity to get more creative.   Wondering if you should upgrade? This article breaks down the pros and cons to help you decide.  If you’re interested in Big Data & Analytics, Harnham may have a role for you. Check out our current vacancies or contact one of our expert consultants to learn more.  For our West Coast Team, contact us at (415) 614 - 4999 or send an email to sanfraninfo@harnham.com.  For our Mid-West and East Coast teams contact us at (212) 796-6070 or send an email to newyorkinfo@harnham.com.  

CRO: Getting Customers Past Your Digital Door

Conversion Rate Optimization. CRO. If you’re an established business just getting on the technology track to improve your business, these words and acronyms can sound difficult and confusing. So, let’s put things a little simpler. Your website is your digital doorway to your business. Your service is your digital handshake. When you’re able to meet with customers face-to-face, you can get a firmer grasp on their likes and dislikes. You get to know your customers over time, they get to know you, and you begin to learn what the want so you can improve your business. If you’re a startup, you’ve opened your business because perhaps you’ve been a customer and saw a need no one could fill but you.  Whichever type of business you are, when you make changes to your website to improve your customer experience, you’ve worked through conversion rate optimization, though you may not have realized at the time. What is Conversion Rate Optimization? It is the penultimate testing strategy to convert visitors into customers. Let’s assume your eCommerce business is bringing in leads, but no one is clicking the ‘buy now’ button. If you’re wondering why, this is your chance to test your CRO through A/B testing. This kind of testing examines your original version against a change in your wording or colors. Consider the number of times you’ve seen Amazon’s logo change over the years. Today, the name is no longer needed, only the smiling arrow. The simplest of tweaks to your call-to-action (CTA), logo, colors, wording, or even a well-read or reviewed article can drive more leads for your business. Simple testing with big consequences can be overwhelming to consider. But with a few key points to consider, you may have a better focus on what you need to do. This focus will help you identify your goals, your audience, and the best conversion touchpoints for your business. What Do You Want to Optimize? Conversion means many things to many people. While ultimately the goal is to convert visitors to customers, there are a variety of ways to get there. So, what do you want to do? Do you want to have more visitors call or fill out your contact form? Do you want new subscribers to your website? Or do you want your visitors to click ‘buy now’ or ‘add to cart’? Choose one goal and work from there. Data you may already have or can gather, can offer you insight into your customers to help you know the best way to move forward. Know Your Customer Digital and Web Analytics can help you navigate the Data gathered about your customers. For example, who’s already visiting your site? How did they find you? Age, gender, and location are additional demographics which may help your team make informed decisions about what to test, why, and how it will improve your conversion rate. Bringing Your CRO Team Together There are three main roles most often brought together for conversion rate optimization. Smart businesses make CRO a part of their Marketing Strategy. So, it’s only fitting Marketing is on the list.  Marketing - These are the professionals who understand people. They know the strategy behind every level of the sales funnel within the customer journey. And from these understandings, they can troubleshoot, if needed, with acquisition, qualification, or optimization. Acquisition – These are the professionals responsible for bringing in new business. New leads. New customers. It’s their experience which can help to identify what’s optimizing well and what isn’t whether from targeting the wrong data point or on-page issues. Web Developer or Designer – These professionals assist with the technical aspects of conversion rate optimization. Begin at Your Homepage If you’re wondering where to begin, it’s best to begin at the homepage. This is where prospective customers find you and determine whether they’d like to look around a little more or not. So, knowing this there are a few things to keep in mind. ABT – Always Be Testing. This is a circular exercise in keeping up with the Jones’s of business. The more you know about your site, your goals, and your customers needs, your improvements can help to generate leads and increase sales. OTE - Optimize the Experience. When setting your goals, you’ll want to consider three goal types and set one or more. The first is to ask yourself, what do you want to happen immediately? If you want more clicks or views, this is an immediate goal. If you have a finite amount of time to generate leads, say fourth quarter of a given year, you may wish to set a campaign goal. And if you want to project net revenue or lead quality, you’ll want to set a long-term goal. Ready to optimize your conversion rate in your job search? Harnham may have a role for you. If you’re interested in the Digital Analytics, Data & Technology, or Machine Learning just to name a few, Harnham may have a role for you. Check out our current vacancies or contact one of our expert consultants to learn more.  For our West Coast Team, contact us at (415) 614 - 4999 or send an email to sanfraninfo@harnham.com.  For our Mid-West and East Coast teams contact us at (212) 796-6070 or send an email to newyorkinfo@harnham.com.  

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