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The California Data Goldrush

The California Data Goldrush

What is it that makes California a mecca for the adventurous of spirit? Is it the land which sparkles gold from the goldrush years or the shiny newness of the latest in tech? From boom to bust and the promise in the dash of its life, it holds possibility in action.  Or is it because, as other cities, states, and countries rally and evolve their own tech hubs, California has already settled in as the standard? The Golden State is the home of Data & Analytics. Want to see how high you can go or how to pull yourself up from a failed attempt at success? Look to the place it all began and learn how to make your insights actionable and your business decisions better. How? Begin with a platform. A Data Management Platform. You’ve Laid the Foundation, Now What? Rather than nuggets, blocks, or bars, Data gathering is cumulative. In this case, its divide, segment, and step back for the big picture; a Data Management Platform (DMP) is a unifying platform. In other words, raw Data is collated and changed into usable form. This is the core of Data-driven marketing. It is what helps businesses learn about their customers and helps to set the stage for the actionable insights that lead to happy customers.  The abundance of Data can be staggering. How much of what information do you need to better manage your audience information? What do you need to know beyond the basics? How far should you drill down to shape and activate the Data you’ve been gathering and analyzing? Having the right Data reach the right customer at the right time can greatly improve a company’s bottom line. In layman’s terms, with a DMP as part of your marketing strategy, you’ll get the most bang for your buck. Making Connections Omni and multi-channel sources such as online, offline, and mobile are woven into the connections of DMPs. Unstructured Data collection is a neutral way to help marketers use their audience Data in whatever manner is best for their business. Sources come from first – and third – party sources including mobile, desktop, web analytics tools, Customer Resource Management (CRM) software, point of sale, social media, as well as the basics such as demographic and historical behavioral Data. Getting Started Organization – Determine how you want to define your Data so you can understand it when considering a DMP. How will you segment the information you’ve decided to collect?Segmenting and audience building – Once you’ve decided what information you want to gather, you can use the information to build your target audience. Imagine pinpointing a location on a map, then plotting a route to get there. Insights and audience profile reports – Here’s your chance to study the information and analyze patterns, trends, and intent. Let’s find out what exactly it is your customers want, so you can give it to them.Activation – Now, take what you’ve learned and run with it. This is the implementation phase whether it’s through advertising, messaging, even up your game and add-in the Data management platform information into your Content Management System (CMS). The possibilities are endless. Focus, Focus, Focus Here is where you’ll bring everything into focus and see just how far the possibilities can take you and your business. Below are a few ideas and things to consider: Set your audience and advertising targets – Determine the parameters for your audience’s interests and needs through the channels they most often use such as content whether audio or video.Get personal - Offer personalized experiences for web and mobile users as well as those who prefer to conduct their business offline.Game, Set, Match – When it comes to TV DMP, match your audiences on both TV devices as well as digital.Learn – Learn about your customer. Take time to get to know them online and offline through every channel available. Go deeper than point of sale information. What is it they’re looking for? What do they want? Why do they want it and how do they want to buy it? Grow – Whilst it takes a lot more time and effort to find new customers than to keep current customers happy it’s still important to use that time and effort to your advantage utilizing DMP to grow and cultivate a new audience, too. Build brand loyalty through both returning and new customers. Paid search and social – use your Data-driven audiences to target or update paid search including buys on social media. Ultimately, building a DMP will help you build a better relationship with your customers. It helps you show you have their desires at heart; and a happy customer is worth their weight in gold.  Check out our current vacancies for our latest opportunities or contact one of our recruitment consultants to learn more.  For our West Coast Team, call (415) 614 - 4999 or send an email to sanfraninfo@harnham.com.   For our Mid-West and East Coast Teams, call (212) 796 - 6070 or send an email to newyorkinfo@harnham.com. 

Agri-Tech Innovation: A New Industrial Revolution?

Agri-Tech Innovation: A New Industrial Revolution?

San Francisco is both a base and a destination for tech professionals. On the edge of Silicon Valley, its uniquely small-town-big-city vibe evokes a sense of community. For better or worse. Everyone is, essentially, in the same boat. But, here’s the thing. Everyone identifies and understands what the other is going through and what they might need assistance with. Imagine being a start-up founder, CEO, or tech genius and needing to spitball, vent, or discuss projects and frustrations. Who can you turn to? Why, the bigger and more established start-ups, CEOs, and enterprising entrepreneurs, of course. The ones who have been there and done that. If you can catch them before they jet off to their next business meeting in London or Beijing. It's also home to a number of world’s best Data & Analytics events, including the World Agri-Tech Innovation Summit in March. This San Francisco summit will host over 1500 agri-food corporates, innovators, and investors in the agri-food sector. It’s theme? ‘Turning Disruptive Technology into Business Strategy through Partnership and Collaboration’ AgriTech – The Newest Frontier of Digital Transformation? It’s not that new, really. This is its fifth year. But, what it is telling is that disruptive technology is playing a large role in agriculture. Remember when scientists were trying to figure out how to make seedless watermelon? Look how far we’ve come. This summit’s focus is on sustainable agriculture and items on the menu for discussion include: Best models for successful technology commercialization. Partnerships needed to scale new technologies. How to transform the food supply chain into a more sustainable, affordable, and nutritious systems for generations (spoiler alert: sayonara high fructose corn syrup, GMOs, and additives?). Best practices and case studies of opportunities for innovation and investment. To best address the above, speakers and attendees, will consider the above within the parameters of: Automation.AI-Backed Genomics.Biological Discovery Platforms.Predictive Agriculture. Several days in the making, it seems the above is probably just the tip of the iceberg. And, from the lab to the field, greenhouses, too are transforming as Artificial Intelligence helps decrease errors in manual Data collection. Using Predictive Analytics in Agriculture In a world driven to be sustainable, and to stem the tide of overabundance generated waste, digital and analytical products in the field have moved toward these endeavors. Imagine being able to calculate how much product is needed and only growing, and cultivating that amount.  Using Predictive Analytics in agriculture not only helps ensure against error, but also provides predictive modelling, Data, and Machine Learning for predicting trends in the field. Armed with this information, a more stable bottom line may be found as well as more efficient use of on-farm products. Beyond the Buzz How will analytics affect future farming and create sustainable best practices for future generations? There are quite a few predictions at the table, and the answers are helping to drive actionable insights for decisions based on Data, improving: Product decisions.Product amount.Profitability. The 3 Ps are the what. Here is the how: Mini computers in our phones grant us information from the world and, with the right applications, can tell us our stock prices, how much milk is in our fridge, and even manage the heating and cooling of our home from afar. So, what if you could check on your field before ever leaving the house? Want to get a handle on pests? How about testing your soil’s value? These are just a few of the questions being asked and answered at the summit. This is the power of predictive analytics in agriculture. The World Agri-Tech Innovation Summit is in San Francisco from March 19th and 20th. If you’re interested in Biostatistics, Bioinformatics, Computational Biology, Big Data & Analytics, we may have a role for you. We specialize in junior and senior roles. Check out our new Life Science Analytics specialism or our  current vacancies for additional opportunities. Contact one of our expert consultants to learn more.  For our West Coast Team, call (415) 614 - 4999 or send an email to sanfraninfo@harnham.com.   For our Mid-West and East Coast Teams, call (212) 796 - 6070 or send an email to newyorkinfo@harnham.com. 

Looking Closer: Analytics & Insight Trends For The Year Ahead

Looking Closer: Analytics & Insight Trends For The Year Ahead

As the final few of months of 2018 approach, we’re starting to look to the year ahead. Since 2017, companies have begun to shift from data-generating to data-powered organizations, and it’s important to note how transparency practices, insights, and market spending are beginning to work together to deliver best value to a business and its customers. To plan effectively for 2019, marketing leaders need a solid understanding of the overall economic and competitive environment and the major trends impacting B2B marketing. In a joint effort, Duke University’s Fuqua School of Business, the American Marketing Association, and Deloitte, have created the CMO Survey, which seeks to capture senior level marketer’s opinions about important trends in marketing spending and practices. Drivers of Future Growth Survey participants were asked to rate the importance of five “drivers” of future organic growth in their business. They ranked the ‘right talent’ as their topmost priority whilst having the ‘right technology’ was listed only fourth out of the five possible choices. So, while technology remains an important driver, respondents clearly believe that having the right talent to work with that technology is the best way to deliver actionable insights and improve business performance. Blended within these marketing best practices are marketing spend, new roles which will come of age, and governmental regulations of transparency, specifically the European General Data Protection Regulation (GDPR). The latter, in particular, will see an increased prominence in the U.S. as customers demand more data protection and privacy. Changes to Marketing Spending Overall marketing spending is expected to grow by about nine percent over the next twelve months: Digital Marketing is expected to increase by up to 14%. Social media and mobile marketing are expected to increase rapidly but are unlikely to have a major impact on company performance. Despite this, we should see an uptick of around 7% within the next three to five years. Marketing analytics will also expand over the next five years, although marketing leaders are still working out how best to maximize analytics potential value. Introducing the Chief Data Officer There has been a rise in senior level roles with the Data industry. One of the most crucial, newly developed C-suite executive role is that of Chief Data Officer or CDO. Whilst the CDO’s role is to derive value from Data, this is not a functional role, but a strategic one. However, as this is still fairly new within the industry, any company appointing a CDO are clearly presenting their mindset as a Data-driven business.   For those senior level Data professionals who understand agile platforms, methodologies, and can shift rapidly between centers of excellence and line-of-business, CDO could be your next role. Data Governance Professionals Though Data Governance strategies are key for all C-suite executives, there is also a place for an individual to hold a key role in Data Protection & Governance.  Following the introduction of GDPR in May 2018, businesses were put on alert to take greater care of their customer’s data. Though fines are potentially massive, many enterprises, especially in the U.S. are still not prepared. It’s important now, and will become increasingly so, for organizations to get a better handle on the governance of their data assets.  Extracting meaningful insights and increasing operational efficacy requires flexible, integrated tools that allow users to quickly ingest, prepare, analyze and govern data. Full transparency within an organization derives trust from customers and helps to draw more meaningful, timely insight conclusions.  For more about the trends that have dominated 2018, you can learn more here. If you’re interested in Data & Analytics and are seeking a new role, we may have an opportunity for you. Let’s talk. To learn more, check out our current vacancies or get in touch:   For the West Coast Team, please call (415) 614 4999 or email sanfraninfo@harnham.com.  For the Mid-West and East Coast Teams, please call (212) 796 6070 or email newyorkinfo@harnham.com.

Computer Vision: Keeping an Eye on You

Computer Vision: Keeping an Eye on You

5 Animal Farm, Fahrenheit 451, and 1984 all wove tales of Big Brother watching. Remember when only Superman had X-ray vision and leapt tall buildings in a single bound? Well, as big tech grapples with the cause and effect of its place when it comes to facial recognition, security, and object detection, there’s a new superhero in town. Computer Vision.  The Eyes Which Sweep Our World While we still can’t be everywhere or see everything at once, we have eyes everywhere. Despite security cameras, motion detectors, satellites, computers, and smartphones, there are still dangers we may miss. So, by making our machines and computers visually-enabled using Artificial Intelligence, we significantly ramp up what we can see and how fast we can process it. Still growing, Computer Vision remains in an infant stage, given that autonomous cars still can’t differentiate between a rock and paper bag or worse, a person and a static object. Despite this, there are plenty of startups on the scene working toward a solution. As Artificial Intelligence increasingly blends with Biometric technology, it lends itself more easily to image recognition, allowing computers to correctly match fingerprints and facial patterns. But, no longer is it just matching two images. Now, it’s being taught to learn the difference between static images and liveness. This could prove invaluable for: Spotting weaponsSuspicious behaviorsDangerous object detection Safety Begins at Home With products such as security cameras prevailing within the security industry, businesses are hard at work creating and improving their products using the latest technologies.  One such company is working to boost the clarity of their home security cameras. Think grainy gray, blurry images from night vision options or overly bright and distorted in the day. Their camera chip will be HDR and will be able to take much clearer pictures even in low-light. At home, you might find this product in a doorbell camera which could prove quite useful for smart homes which offer the option of allowing service people into your home from a remote app on your phone.  And these cameras aren’t limited to your front door: ATMsIndoor/Outdoor camerasCCTV CamerasNumber Plate Recognition Cameras Though cameras have played a role in all of these areas for some time, the idea now is to keep them from being hacked and causing damage on both a product and a personal level. And like any type of Artificial Intelligence recognition system, these camera applications are created with advanced features to protect against hacking as well super speed processing of whether or not an object is an animal, a shadow, or some kind of inclement weather.  The best part? We’re only a few months away from products which can boost the benefits of many of available security cameras.  The Caveat of Image Recognition Systems More and more people around the world own security cameras, not the least of which is security personnel. With this increased level of ownership, the market is expected to have over $20 billion in revenue in less than five years. With such high demand, it’s no wonder only about five percent of footage ever gets viewed. But what if security professionals could navigate up to 80 video sources on a single server? What if the algorithms, analytics, and video processing worked with cameras of all types including, but not limited to:  Car dashboardsBody vestsDrone mounts With all these cameras surrounding us, the one thing to watch is that it is still humans who input the information the cameras use to process. When it comes to security professionals such as law enforcement, investigation, and government authorities its import to make sure the camera doesn’t discriminate or operate on bias. This an important issue even that even our most advanced intelligence agencies admits the algorithms for their facial recognition software are wrong about 15 percent of the time. However, one organization is working to improve and make these algorithms more ethically developed when it comes to image recognition as well as respecting individual privacy concerns.  As we navigate the growing pains of new technologies, it's important to understand these solutions are meant to ensure customers, the public, and communities can trust the solutions being created. If you’re looking for a new role in Computer Vision, take a look at our latest opportunities or get in touch with one of our expert consultants: For our West Coast Team, call (415) 614 - 4999 or send an email to sanfraninfo@harnham.com.   For our Mid-West and East Coast Teams, call (212) 796 - 6070 or send an email to newyorkinfo@harnham.com. 

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