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Campaign Analyst Jobs

intelligent marketing

Measurement and analytics drive business forward more than ever. Every action has a purpose and accountability to stakeholders. Campaign Analytics, now cover every customer touch point from search, email all the way to events and beyond.

A marketing led business strategy needs to justify its ROI. Analysts who are able to measure, review and justify each campaign they launch, along with spend are bringing a new culture of discipline to marketing.

Employing the right Campaign Analyst is not just a modern necessity, but strategically important to any brand. Understanding behavior has never been more crucial.

Harnham regularly reaches out to the data and analytics community. As active participants we aim to add significant value to the recruitment process. Get in touch with the team to talk about your next role.

Latest Jobs

Senior CRM Analyst
Salary

US$105000 - US$115000 per year

Location

New York

Description

This Senior CRM Analyst will responsible for helping them grow there audience and engage them in new content that has been produced.

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Campaign Marketing Analyst
Salary

US$95000 - US$105000 per year

Location

New York

Description

I am looking for a proven Campaign Marketing Analyst that has experience owning the entire campaign process.

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Senior Campaign Management Analyst
Salary

US$110000 - US$120000 per year

Location

New York

Description

Are you fluent in campaign management tools and have proven experience in managing a campaign end-to-end? If so I need to speak to you!

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Lead Game Analyst
Salary

US$120000 - US$140000 per year

Location

San Mateo, California

Description

A large gaming company is looking to add a Lead Game Analyst to their game studios.If you love mobile gaming and have strong analytical skills, please apply!

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Senior Marketing Analytics Manager
Salary

US$120000 - US$140000 per year

Location

San Francisco, California

Description

A series D startup in downtown San Francisco is looking to bring an experience data driven Sr. Email Marketing Manager to the team.

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Harnham blog & news

With over 10 years experience working solely in the Data & Analytics sector our consultants are able to offer detailed insights into the industry.

Visit our Blogs & News portal or check out our recent posts below.

The Long Game - Sports Analytics and Social Media Insights

The Eagles just took down a Super Bowl dynasty, the New England Patriots. They did it with a quarterback only three games in before the Bowl. In 2002, the Oakland A's in a bid for the Championship won 20 consecutive games with, as quoted in the movie Moneyball, "an island of misfit toys." Football, baseball, basketball, whatever the sport, New York is the home for league headquarters. The New York Metro area is one of only two cities in the country to boast eleven sports teams in the five most important professional leagues. Here, numbers, stats, and algorithms are just as important as plays, training, and wins. Okay, so wins are important. But, how do you get there? How do you know your play will hit a home run or make a touch down? It's in the numbers, the data. Even fan engagement can offer insights across social media channels - every channel, fuel to the win, plus of course great players, well-trained, who go for the win. Sports Get Social (Media)Sports have always been social; a place for friends and family to gather and cheer on their favorite team. In the age of digital, sports teams and their players join the social media landscape to better engage with fans and businesses are paying attention.  Social media value in sports translates to the transfer of power of popular players and teams to products. Something like the athlete on a cereal box, but on a much wider scale. For customized up-to-the minute dashboard analysis, companies spend anywhere from $50,000 to $100,000 to determine their social media measurements. Comparing their mentions, fan reach, engagement and so on to see how they measure up against other teams and players within a specific location or sport. As social media continues to preoccupy marketing and advertising executives in sports, decision-makers are digging deeper. They want to know what's working, what isn't, what to focus on, who's being reached, and how effective their efforts are. Data is weighted depending on the sport, but across the board social media is quickly becoming one of the most important ways to speak to sports fans.  Sports Marketing Insights Though TV, radio, and in the seats are still valuable and viable, the sheer magnitude of social media fandom is on the rise. Wherever you are, you can check your favorite teams scores, find player stats, and compare notes with others around the world. The key selling point for marketers? Instant feedback. Marketers now have instant access to what's working and what isn't when it comes to social media. They'll know immediately whether a brand campaign is successful or not and can gauge its effectiveness via comments and critiques. Insights via these channels allow businesses to see at once what might take them hours or days to compile via polls, surveys, or focus groups. Fan engagement insights are invaluable to not only launch follow-up campaigns, but to ultimately have user-generated content to spur engagement.In play, a team's success is measured on the scoreboard, but in social media channels, teams, players, and brand successes are measured with fan engagement. Though not everything can be controlled, we would be remiss in not mentioning analysis of pain points and injury reduction through machine analysis. Pain Points While ultimately, coaches decide who is at risk for injury and must make the determination to keep them on or take them off the field, they must first understand the computer-generated analysis. As seasons progress, fluctuations in a player's fitness and appetite for risk determine the probability of injuries.This type of analysis requires a level of computation only machines can process. But, if coaches don't understand what they're reading, they can't make informed decisions. They need to know such variables as how the predictions and analysis were calculated as well as the exact effects of analytics on performance. They need to trust the numbers generated by the machine, then combine that with their domain knowledge and experience to make their decisions. Predictive injury analysis, fan engagement, brand awareness, and sports business executives can all benefit from insights gained through analytics. Marketing insights help to propel successful campaigns into the limelight and this knowledge helps to feed everyone's bottom line.  Join the ClubMultiple revenue streams such as match day, broadcasting, commercial, and now digital are driving sports teams' executives and clubs to a healthy bottom line. Fan data segmented by any number of factors include age, location, and gender while store sales and season ticket holders can be monitored to understand where and when sales are being made. Clubs use this information in their marketing campaigns to decide the best place for their stores based on demographics and fan behavior. By analyzing these results they can even boost ticket sales based on past results to balance profit margins through predictive analytics. The potential for analytics in sports has been utilized prodigiously in every sport from baseball to football to basketball and everything in between, yet its benefits are still up for debate. Data-driven insights offer a glimpse into the inner workings of teams as one unit, can help prevent injuries, as well as help individual players improve their game. When the dynamics come together the return on investment can be huge. Though the data must be translated for humans to understand, most sports clubs recognize data can create insights humans can't replicate. Analytics may offer immediate insight once played, but investment in analytics is a long game. Affecting everything from player recruitment to injury prevention to business decisions, for some the debate of its benefits remain. Yet, as the jocks claim the money and fame, the back-office nerds are developing algorithms to help businesses determine everything from player picks to ticket prices. Want to join our club? We specialize in digital and analytics recruitment and currently have an opening in our roster for a Lead Marketing Scientist with a data-rich sports media firm in New York. For a list of all our current vacancies, check us out here. For the East Coast team please call 212-796-6070, or email newyorkinfo@harnham.com. For the West Coast team call 415-614-4999 or email sanfraninfo@harnham.com. 

Allen Jackson

13. February 2018

Customer insights in the Financial Services Industry

Chicago’s financial troubles have plagued the city since the financial crisis of 2008. Yet, it remains competitive on the financial stage and continues to draw well-known financial institutions to it. The city itself is a nice balance between New York hustle and mid-western hospitality. Imagine you’re a customer at a Chicago bank. Everyone knows your name, your spouse and your children. They ask how your family is doing and open a conversation setting you at ease. You feel comfortable, answer their questions, and from the data you give them, they offer you a product or service perfect for your needs. To them, you’re not numbers on a computer. You’re a person. Now what if that same banker could gather computer data and still make you feel like a person? Know Your CustomerCustomers used to insight gathering from marketing and advertising are finding the financial services industry is evolving as well. Every company, no matter the industry, knows the key to better customer service is to “know your customer”. The more a company knows about their customer; their needs, desires, and means to that end can help financial services companies not only identify products and services, but also ensure a repeat customer who just might spread the word. Word-of-mouth advertising is worth its weight in gold if the information learned can be used to improve the customer experience.Shifts in the financial services industry due to advances in technology, the rising cost of doing business, and stringent regulatory requirements all add to the core of customer relationship management (CRM). The challenge is not only in identifying customers, but identifying the “right” customer. Like any brand, financial services want their brand to be where customers turn for guidance, feel safe using their product or service, and recommend to their friends and family.Understanding Your Customer InsightsStruggling to balance between business processes and customer focus, the disconnect remains. From inconsistent data to siloed experiential and institutional knowledge, financial services institutions must find the disconnection in customer analytical insight. Financial services institutions must learn to track behaviors across all channels consistently. Capturing customer interactions in real-time, consistently, and across all channels, institutions may find these interactions can be more quickly understood and leveraged across the enterprise. Translating timely insight into actions can supercharge an institution’s knowledge base of pricing, risk, marketing and product development. The Final Mile in Customer AnalyticsIn today’s technology advanced world, customer information and real-time data can help a business gauge a number of driving forces behind buying habits – whether it’s a pair of shoes, movie tickets, a house, or investment in a stock portfolio. The customer has been redefined offering a balance between knowing your customer as a person and predicting their next action based on gathered data. This balance can help drive product relationship, potential profitability, risk assessment, and garner proactive targeting by not only knowing your customer, but understanding their data.Earnestly turning its attention to a complete understanding of the customer and their value to the organization, the financial services industry can truly capitalize on its customer relationships. This robust understanding of their customer can alleviate risk, grow profitability, and see the institution more fully equipped to deliver outstanding service.We have an opportunity in the mid-West for an experienced Senior Marketing Analyst to join one of the leading finance providers in the US. Take a look at our current vacancies or contact us to find out more.For the East Coast and Mid-West teams please call 212-796-6070, or email newyorkinfo@harnham.com.For the West Coast team call 415-614-4999 or email sanfraninfo@harnham.com. 

Allen Jackson

17. October 2017

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