Harnham

Digital Analytics jobs in Southern Europe

What We Do

We help the best talent in the Digital Analytics market find rewarding careers across Southern Europe. This includes emerging tech hubs such as Barcelona, Malta, Gibraltar, and Madrid, home of some of the continent’s biggest brands.

We know that Web Analytics, PPC, User Experience and Search Engine Optimisation of websites and online campaigns now command as much, if not more, focus than traditional marketing analysis techniques.

Today’s businesses know that innovation and technology are data-driven. With the right talent, they can see real time benefits of measuring and analysing their online activity. In other words, Digital Analytics can increase engagement through design and drive accountability, as well as optimise user interaction.

Our specialist knowledge of Data & Analytics allows us to specialise in support of this rapidly growing marketplace. With the continuous growth of digital businesses across the region in sectors like iGaming, eCommerce and web agencies.

how We Do it

At Harnham, we strive to deliver an exceptional recruitment experience by taking the time to understand what drives our clients and candidates to excel.

We recruit at all levels across the full remit of Digital Analytics skills including Web Analytics, Conversation Rate Optimisation, UX design/architecture, Search Engine Marketing, Digital Analytics Strategy and Planning, and E-commerce. 

We have strong relationships with some of the most acclaimed businesses in the region, from award winning digital agencies across Spain to innovative gaming companies in Malta. We understand the wide range of tools and specialist knowledge required to work within this continuously evolving industry.

Our team is always on the look-out for top talent and are continually developing our network of contacts. With our knowledge of analytical and behavioural targeting tools, from Google Analytics and Omniture to Adobe tools to Webtrends, no role in the Digital Analytics sector is beyond our reach.

What sets us apart?

Harnham works with a wide range of organisations, from SMEs to large corporations, digital analytics and media agencies and consultancies, specialist web metrics providers, and research companies. Whatever your skill set, we have an established network of Digital Analytics companies to help you find your perfect fit.

Before we pair people with our clients, we look at their respective mentalities. Our long-standing partnerships within the marketplace enable this. By going beyond CVs and company descriptions, we are able to only recommend professionals to companies they share a mindset with and achieve an optimal outcome for all involved.

Whether you’re searching for your next role or a Digital Analytics expert, our specialist team can help you develop in the Digital Analytics sector. 

Meet the team

Latest Jobs

Web Analyst
Salary

€40000 - €45000 per annum + ENEFITS

Location

Malta Island

Description

A fantastic opportunity for a Web Analyst to work for a global leading digital Agency based in Malta!

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PERFORMANCE MARKETING MANAGER
Salary

€50000 - €60000 per annum

Location

Vienna

Description

Als Performance Marketing Manager bist du zuständig für die Planung und operative Steuerung von Onlinekanälen wie z.B. Google Adwords, Facebook, Instagram...

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PERFORMANCE MARKETING MANAGER
Salary

€50000 - €60000 per annum + BENEFITS

Location

Vienna

Description

Werde Teil eines erfolgreichen Online Marketing Teams und leite das Thema Performance Marketing!

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Harnham blog & news

With over 10 years experience working solely in the Data & Analytics sector our consultants are able to offer detailed insights into the industry.

Visit our Blogs & News portal or check out our recent posts below.

Opportunity Knocks: Media Trading Desks Move In-House

It’s anticipated that by 2022, 80% of the advertising process will be automated. With the remainder of the process made up of elements that rely on human drivers, such as brand value and storytelling, we will have reached peak automation. Programmatic is playing a huge role in this transition, dominating the majority of mobile display and TV advertising. With the promise of more targeted ads, more and more marketers are pointing their budgets in this direction. The consequences of this, however, could have a lasting impact. Larger agencies are already introducing their own Programmatic teams, whilst Adobe believe that 62% brands will bring their media buying in-house by 2022, opening the door for an array of new opportunities. Moving Home There are several reasons that brands are choosing to bring their media buying in-house. First and foremost, with more and more budget directed towards Programmatic, the ability to automate their buying has a significant appeal. With the technology now available to do so, keeping this in-house has a number of benefits: Control: Brands can have greater control over how they spend their budget, giving them more autonomy over every stage of the process. Transparency: By owning their media buying, brands can gauge a better understanding of their ROI. Engagement: Customers continuously move from channel to channel. Keeping buying in-house helps brands keep up. Leverage: Brands can leverage their first-party data to create and execute in-house strategies. The last of these is particularly important. Following the introduction of GDPR, brands are under a significant amount of scrutiny regarding how they use customer data. By keeping this in-house, brands can have more control over how their data is both stored and used, without sharing it with third parties. Making the Investment Naturally, this change to the advertising landscape is already having implications across the wider industry. Sir Martin Sorrell, formerly of WPP, believes that brands moving in-house will be a “short lived trend” brought on by a reaction to “serious economic conditions”. However, this may not necessarily be the case. In addition to the benefits listed above, the significant investment required to move Programmatic in-house means that brands are likely to look to this as a longer-term solution.This not only involves investment in a DMP and the right technology but, more crucially, in building the right team. Without this team, any in-house venture is unlikely to succeed, regardless of technological investment. On Your Doorstep The good news is that this provides several new opportunities for Digital Analytics professionals. With 39% of Marketing Executives believing that a skills shortage is responsible for holding back Programmatic growth, there is a huge demand for the right talent, both permanent and contract. And, with this skills shortage, there is opportunity for Web and Marketing Analysts to expand their skillsets and move into the position of Media or Audience Analyst. By upskilling in media trading platforms such as AppNexus and DoubleClick, digital analysts can further enhance their expertise. When combined with the ability to visualise using Python or R they find themselves well positioned for some of the most in-demand roles around. If you’re looking for the opportunity to play an instrumental role in growing an in-house team, we may have a role for you. Take a look at our latest jobs, or get in touch by calling us on +44 20 8408 6070 or emailing info@harnham.com. This article was originally written for London MeasureCamp in September 2018. 

Daniel Lewis

05. December 2018

From Idea to Impact: How Charities Use Data

It’s that time of year again. As the festive season draws near and we pull together wish lists, many of us also begin to think about how we can give back. Given that the UK spent over £7 billion this Black Friday and Cyber Monday weekend, it’s not surprising that the idea of Giving Tuesday is becoming more and more popular.  But with 160,000 registered charities in the UK alone, institutions are turning to data to find new ways to stand out and make a greater impact.  Far from just running quarterly reports, charities are now utilising the insights they gain from data to inform their strategies, improve their services and plan for the future.  IDEAS Given that not every charity is lucky enough to go viral with an Ice Bucket Challenge style video, there is a need to find other ways to stand out in such a crowded market. As such, many are looking to the data they have collected to help create a strategy. Macmillan Cancer Support, one the UK’s biggest charities, wanted to see more success from one of their main fundraisers, ‘The World’s Biggest Coffee Morning’. The event, which sees volunteers hold coffee and cake-fuelled gatherings across the country was revolutionised by data. By engaging with their database and researching what motivated fundraisers, they refocused their marketing around how the occasion could create an opportunity for people to meet up and chat, such as swapping ‘send for your free fundraising pack’ for ‘order your free coffee morning kit’. Whilst these amends may seem superficial, they had a major impact increasing funds raised from £15m to £20m.  Some brands have taken this idea even further, using Data & Analytics tools to engage with potential donors. Homelessness charity Cyrenians’ data told them that there were a number of misconceptions about rough sleepers, including 15% of people believing that they were homeless by choice. To counter this they created an AI chatbot, named Alex, that allowed users to ask questions they may not have been comfortable asking a real person.  Another charity using data tools to counter common misconceptions is Dyslexia Association. Their Moment of Dyslexia campaign saw them utilise facial recognition technology; the longer a person looked at their digital poster, the more jumbled up the words and letters became. By harnessing both insights and the technology made possible by data, they were able to offer an insight into what dyslexia is like for people who previously didn’t understand.  INDIVIDUALS A big issue facing a number of charities is trust. Following a series of recent scandals, the public are more sceptical than ever of how charities are run, and their use of data is no exception. This ‘trust deficit’ has resulted in vast amount of potential donors staying away, with recent research highlighting that only 11% of people are willing to share their data with a charity, even if it means a better service.  Whilst charities with effective Data Governance are able to use their vast amount of data to enhance those business, those who mismanage it are likely to suffer. Following a cyber-attack that exposed the data of over 400,000 donors, the British and Foreign Bible Society were fined £100,000. As hackers were able to enter the network by exploiting a weak password, this serves as a timely reminder that our data needs not only to be clean, but secure.  Financial implications aside, improper data usage can also do irreversible damage to a charity’s reputation. St Mungo’s has faced criticism for passing information about migrant homeless people to the Home Office, putting them at risk of deportation. Whilst they were cleared of any wrongdoing by the ICO, this controversial use of data has had a negative impact on the charity’s image. With a decline in the number of people donating to charity overall, anything that can put people off further is bad news.  IMPACT Whilst there is more demand than ever for charities to share their impact data, there is also more opportunity. With Lord Gus O’Donnell urging charities to make data an ‘organisation-wide priority’, many are going beyond publishing annual reports and fully embracing a culture shift. Youth charity Keyfund have been able to justify how the spend their funds based on their impact data. Having heard concerns from fundraisers regarding whether their leisure projects were effective they looked at the data they had gathered from the 6,000 young people they were helping. What they found was that not only were their leisure projects effective, they had an even more positive impact than their alternatives, particularly for those from the most deprived area. This allowed them to continue to support these programs and even increase funding where necessary. Going one step further are Street League, a charity that use sports programmes to tackle youth unemployment. Rather than share their impact data in quarterly, or even annual, reports they moved to real-time reporting. Interested parties can visit an ‘Online Impact Dashboard’ and see up-to-the-minute data about how the charity’s work is impacting the lives of the people it is trying to help. This not only allows for the most relevant data to be used strategically, but also supports the business holistically, gaining donor both attention and trust. To stand out in the charity sector institutions need to take advantage of data. Not only can this be used to generate campaigns and streamline services but, when used securely and transparently, it can help rebuild trust and offer a competitive edge.  If you want to make the world a better place by harnessing and analysing data, we may have a role for you. Take a look at our latest opportunities or get in touch with one of our expert consultants to see how we can help you. 

Kirsty Garshong

29. November 2018

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