Register a new account with Harnham
Lloyd joined Harnham after a few years of working as an Estate Agent. Lloyd now works as a Senior Recruitment Consultant working in the contract team specialising in Marketing & Insight recruitment.
£375 - £425 per day
London
Aenior Data Planner/Data Strategist with a marketing agency. Plan and optimise online and offline customer journey's across a number of channels.
110938 LD
£300 - £350 per day
MarTech & ABM Specialist - Contract Role - 3 months - £300-£350 per day - Remote working - HubSpot or Marketo - B2B Marketing
109451 LD
£450 - £550 per day
Senior Insight Analyst/Data Scientist - 6 months contract - £450-£550 inside IR35 - SQL & Python, AB testing and Product
104778
£500 - £600 per day
Senior Insight Analyst - Insurance - SQL & Python - £500-£600 per day - Inside IR35
109248 LD
With over 10 years experience working solely in the Data & Analytics sector our consultants are able to offer detailed insights into the industry.
Visit our Blogs & News portal or check out our recent posts below.
The phrase Campaign Analyst means many things to many people. A quick Google search alone turns up a variety of titles and job descriptions, united by one common thread; creating merit through customer value, metrics, and consumer insight. As a rule, Campaign Analysts have become more and more important in every forward-thinking business over the past few years, particularly in B2B marketing departments. But what are the big trends we should expect to see over the next year or so? Recapping the role Campaign Analysts are the go-to resource for everyone from staff to stakeholders, acting as advisor in regard to digital campaigns segmentation and analytical needs, and utilising their comprehensive knowledge and understanding of customer Data. They are often the bridge across departmental teams and help provide a big picture scope, while also diving into the details of customer and marketing insights to achieve actionable results. As an overview, they: Develop guidelines and build Database procedures to evaluate individual, multi-and omnichannel testing methodologies. Mine Data and reach out to customer segments for query Data.Identify areas of improvement for campaign organisation.Provide critical support to campaigns, from conception to implementation, with the ability to translate marketing plans into production-ready endeavours. Is it time for a Data Health Check? Though Data & Analytics have played a big role in retail over the last few years, Marketing departments have often lagged a bit behind. However, they’re beginning to catch up. In 2018, a Dun & Bradstreet survey showed over 60 percent of B2B companies thought Data quality was extremely important. In 2019, the same rings true. But, as things develop even further, here are a few things to consider in your Marketing Data ecosystems: Updating your company’s customer Data health – Eliminate duplicate records, make sure customer information is accurate and up-to-date, and make sure your segmentations still make sense. Have decision makers for targeted campaigns changed or moved on? Are email addresses and phone numbers still valid? Keeping your customer Data up-to-date ensures you’re not analysing invalid Data. Creating a more focused Data-Driven approach with Marketing ROI – Assess and evaluate spending and revenue with a lens on Marketing channel variety. What’s working? What isn’t? Where can you cut costs while increasing market-generated revenue?Micro-segmenting your targeting efforts – Go deeper in your targeted Marketing efforts. Narrow your Data parameters. The more layers you add, the more targeted you can focus your messaging, and the more likely you are to reach the best audience for your business.Utilising video Marketing – Much like boosting your resume with video, the same can be said for targeted Marketing campaigns. As a Campaign Analyst, you’ll need to work with departments across the business to create a unified Content Marketing Strategy and video remains a crucial format according to a LinkedIn study. And on that note… Pressing play on video The bland days of corporate speak, restrictive tone, and limited colour in video Marketing are a thing of the past. Video is now a crucial Marketing and engagement tool, providing the opportunity to engage with customers in almost real-time. With this, customers feel heard and can help transform a product as well as gain trust in the business itself. From GDPR to fake news to Data breaches, it’s highly important for businesses to provide transparency in their interactions and video helps them do that. By being transparent and acknowledging mistakes, business can both gain consumer trust and improve upon their mistakes.. In addition, customer’s no longer feel like voices in a canyon; they are part of the business and therefore more invested in the company’s success. Additionally, this can expand your reach, allowing you discover what a broader range of customers think. If we want a recommendation for a good restaurant, a doctor, or some other place or service, we turn first to our friends. And in the era of social media, our friends are everywhere. What better way to reach out to your target audience than by video with authentic customer reviews and testimonials? A well-developed strategy leads to happy customers and their goodwill is, ultimately, free Marketing. If you’re looking for your next Campaign Analyst opportunity, we may have a role for you. Check out our latest roles or get in touch with one of our specialist consultants.
by Lloyd Dunstall
13. March 2019
03. May 2016
More than a third of executives rank big data analytics as a top marketing skill, but many marketers lack the requisite knowledge. Business executives in the U.S. and U.K. see data analysis -- specifically, the ability to extract predictive findings from big data -- as one of the most important skills for today's marketers. And yet many of them claim that marketers' limited ability to analyze data is a major roadblock to executing better big data strategies.That's according to a new study from the Economist Intelligence Unit (EIU), which conducted two concurrent surveys in March for digital analytics marketing firm Lyris. One survey of 257 executives, and the other of 409 consumers, inquired about the effectiveness of various marketing channels. The executives were from six consumer-focused industries, including automotive, clothing, banking, entertainment, media and travel. Respondents in both surveys were evenly balanced between the U.S. and U.K., the EIU said.The report covered a variety of topics relevant to digital analytics marketing, such as which factors influence customers' purchase decisions, as well as consumers' views on privacy issues. From a big data perspective, the study's most interesting finding shows a notable gap between the value that marketers place on big data and their abilities to glean insights from it.When asked which skills were most necessary for a successful marketer today, 37% of executives said that "using data analysis to extract predictive findings from 'big data'" mattered most. Five years ago, just 17% of executives said this was true, the EIU report says.But while marketers want big data, they often lack the skills to analyze it. "This change in the required skill set ... has created a challenge for marketers as 45% of executives now view marketers' limited competency in data analysis as a major obstacle to implementing more effective strategies -- second only to inadequate budgets for digital analytics marketing and database management," stated the report's executive summary.The EIU report's findings show similarities to earlier studies that suggest a disconnect between businesses' interest in big data and their ability to obtain value from it.For instance, a recent study by IDG Research Services and Kapow Software suggested that businesses see big data projects as potentially beneficial, but that the ROI of said projects is still in doubt.In the IDG/Kapow survey of more than 200 IT and business leaders at large organizations, more than 85% of respondents agreed that big data can help businesses make "more informed" data-driven decisions. But just 23% of those leaders saw big data projects as a "success" thus far, while 52% of respondents called the projects "somewhat successful."Marketers' lack of data analysis skills -- and the need to bring in expensive data scientists from outside the organization -- seems to play a major role in executives' tepid attitudes toward big data."Big data projects are taking far too long, costing too much and not delivering on anticipated ROI because it's really difficult to pinpoint and surgically extract critical insights without hiring expensive consultants or data scientists in short demand," stated a Kapow Software white paper on the survey findings.The EIU report explores other digital analytics marketing issues as well, some of which may have impact on big data strategies moving forward. For instance, marketing executives appear to be underestimating their customers' privacy concerns.About one-third (33%) of consumers say they are "very concerned" about the privacy of their information in companies' marketing databases. However, only 23% of executives say their organization's customers are very concerned about the privacy of this type of information, the EIU report stated. Click here for the article on the web.
23. July 2013
Read about Harnham's corporate social responsibility initiatives
Find our more about the causes we support.
