Weekly News Digest - 22nd - 26th March 2021

Joshua Poore our consultant managing the role
Posting date: 3/26/2021 3:32 PM
This is Harnham’s weekly news digest, the place to come for a quick breakdown of the week’s top news stories from the world of Data & Analytics.  

Silicon Republic: Eight ways to stay productive while working from home

This week marked a whole year since the entirety of the UK entered lockdown for the first time as a response to the rapidly spreading coronavirus. The crisis was expected to blow over in a matter of weeks but here we are, a full 12 months on with at least 12 more weeks to go until the country eases back into some sort of normal. 

Employees have faced, and coped with, extreme challenges over the past year, but tethers are beginning to wear thin and Zoom fatigue is rife. 

In this great article by Silicon Republic, author Lisa Ardill gives eight ways to stay motivated and productive when working from home in 2021; from planning your work schedule to adding greenery to your workspace, keeping in touch with colleagues regularly and taking exercise breaks. 

Read up on the full eight tips here to help refresh your remote working strategy. 

Analytics Insight: How businesses can benefit from Augmented Analytics

Augmented Analytics is an approach of data analytics that combines the use of specialist technologies such as AI, Machine Learning (ML) and Natural Language Processing (NLP) to automate analysis usually done by a data scientist. It simplifies the process and makes it much easier for businesses to understand actionable insights and implement changes where needed. 

This article in Analytics Insight explores other key areas where Augmented Analytics can benefit businesses, for example:

Boosting online visibility
Improving reliability of recommendations
Expanding the range of possibilities 

And as Augmented Analytics, and the capabilities of Data & Analytics, improves over the coming years, there are countless benefits these technologies could have on businesses in decades to come. 

Read more on this here.

Econsultancy: How Confused.com rebuilt its brand through customer insight

The comparison market is a busy, lively and competitive space, with numerous characters and brand figures all battling for our attention - from meerkats to opera singers and bulls in china shops.

However, one company who were struggling to cut through the noise with the right brand character was Confused.com. While it ran its ‘Drivers Win’ campaign, which featured none other than British Actor and American chat show host, James Corden, they just weren’t getting the consumer engagement they needed. 

As stated by CMO of Confused.com, Samuel Day; “There was incredible prompted awareness – incredible, in the 90% range, but there was very low spontaneous awareness. The ads had very high recall – but not for Confused.com.” Consumers didn’t put James Corden and Confused.com together.  

It took a shift of thinking to fix the problem: a revisit to the brand’s ethos and values, a longer-term strategy and, most importantly, valuable customer insight. From there, the company was able to understand the problem, fix it and make Confused.com the well-known consumer brand it is today. 

Read more on this story here

The FinTech Times: How Data privacy will accelerate digital ID adoption

In this article for FinTech Times, Adam Desmond, the UK&I Country Lead at Mitek, shares his thoughts on how data privacy will accelerate digital ID adoption.

As our world becomes ever-increasingly virtual, and the majority of our transactions occur online, the risk of cyber breaches grows with it. Only last year, 75 per cent of large companies in the UK reported a data breach – a shocking statistic and a real worry for consumers. Desmond stated that the only way to combat this is for businesses to implement stronger, more robust, Digital ID processes. In the same way that you would be asked for ID when buying alcohol or a signature would be needed in the bank, the same should be happening online. 

However, as with anything online, by inputting sensitive data, we open ourselves up to potential fraud risks. But Desmond believes this doesn’t have to be the case. 

Digital identities could actually be a solution to withholding unnecessary data and protect us from fraud – not open ourselves up to it. For digital identity adoption to be successful, consumers need to trust that their data is safe and secure. This all comes down to how we build these digital identities, and who looks after them.

Read more on this here

We've loved seeing all the news from Data & Analytics in the past week, it’s a market full of exciting and dynamic opportunities. To learn more about our work in this space, get in touch with us at info@harnham.com

Related blog & news

With over 10 years experience working solely in the Data & Analytics sector our consultants are able to offer detailed insights into the industry.

Visit our Blogs & News portal or check out the related posts below.

Weekly News Digest: 14th - 18th June 2021

This is Harnham’s weekly news digest, the place to come for a quick breakdown of the week’s top news stories from the world of Data & Analytics. Gov.uk: Five signs of a good data quality culture Particularly post-pandemic, we all want to know that our data is fit for purpose. In this article from the Government Data Quality Hub, they look at five ways to ensure that your data's quality is right for your's and your users’ needs. This includes: Everyone is involvedData quality is a commitment, not a taskYou know what works for your organisationYou know why quality mattersYou are proactive not reactive We know that committing to a good data quality culture is a continual process. This core advice allows us to take a step back and think about how you can understand your unique challenges and involve the right people, so you can prevent bad quality data before it damages your work. See more on this here. Analytics Insight: 5 types of artificial intelligence that will shape 2021 and beyond We really like this article from Analytics Insight that explores the future of technology, and specifically the rise in uses of artificial intelligence (AI). AI is often seen to be disruptive as there is an assumption that robots could take over and jobs are wiped out, but it’s more likely that humans and machines will work together to streamline processes across a range of industries. The different types of AI to keep an eye on include: Customised technology providerChoosy algorithmHuman-machine interactionReciprocating machinesTheory of mind We’re always excited to learn more about new technologies, click here to read more on this. KD Nuggets: Five types of thinking for a high performing data scientist In this piece KD Nuggets look at how the way our approach to problem-solving may be guided by your personal skills or the type of problem at hand. As a Data Scientist, appreciating different approaches can help you more effectively model data in the business world and communicate your results to the decision-makers. Whether this is model thinking, systems thinking, agent-based thinking, behavioural thinking, or computational thinking, taking the time to understand your approach will significantly help the way you complete the function of your role. To read the full article, see here.  TechRepublic: These 220+ courses will help you master tech skills and prep for IT certification exams We know that there is a digital skills gap. According to Boston Consulting Group, there will be tens of millions of job vacancies by 2030 that will be hard to fill because not enough workers have the required skills, many of which are in technology. One of the best ways to upgrade your skillset is to complete extra training and qualifications to ensure you’re always learning more about your market and providing yourself with the best opportunities to achieve your next career step. ITU Online has over 200 courses covering cloud deployment, cybersecurity and more. Of course, this isn’t the only way in which you can level up your skills, but it’s a good place to start! To read more about this, click here.  We've loved seeing all the news from Data & Analytics in the past week, it’s a market full of exciting and dynamic opportunities. To learn more about our work in this space, get in touch with us at info@harnham.com.    

How Will Embracing Flexible Working Help The Life Science Sector To Grow?

COVID-19 has drastically changed ways of working in the Life Science industry. Overnight, teams moved online, while new research had to be prioritised. Life Sciences were already moving towards more remote working, and the pandemic has only quickened this shift. There is no doubt these changes have fundamentally changed the Life Science sector and how professionals working in this space operate post-pandemic.  However, uncertainty still remains about the viability of remote working for the sector and there is a divide between those able to work remotely and those who need to go into ‘wet labs’. Is remote working a step too far for Life Sciences? Collaboration  2020 saw an increase in collaboration between professionals working across different areas of Life Sciences. Interestingly, organisations who may usually compete came together to share data and work towards a shared goal. Collaboration is essential in Life Sciences, yet for many, remote working reduces spontaneous teamwork and creativity.  New flexible lab spaces may be the future for Life Sciences though. RUNLABS have recently opened their first fully equipped flexible lab space in Paris for scientists and companies working in Life Sciences. This space hopes to builds on the existing collaborative approach in the industry and encourage further cooperative innovation. Efficiency  Many employees noticed a spike in employee efficiency when working remotely. By eliminating commutes and increasing flexibility, employees were able to be more productive with their time. Remote working also allowed organisations to streamline processes and reduce time spent in meetings.  However, insight from McKinsey highlights that research and development leaders estimate productivity has fallen by between 25 and 75 per cent due to remote working. Those in pharma manufacturing have reported lower levels off efficiency, as well as the potential for lower-quality outputs.  Research The pandemic forced remote trails to become a necessity, and since then, they have increased in popularity. While face-to-face research is still preferrable, remote trials can reduce costs and improve efficiencies. Indeed, on-site monitoring accounts for a significant portion of the costs of bringing a new product to market, yet this is no longer necessary in remote trials.   Not only are remote trials more cost-effective, but they can open research to a wider range of patients and can increase the communication between trial participants. Diversity Flexible working can run a risk to diversity and inclusion though. McKinsey also notes that, ‘when faced with a crisis, leaders often revert to relying on the core team of people they already know and trust. This disproportionately affects women and minorities because they are often not part of that group. Differences in perceptions and experiences of inclusion results in individuals or communities being disenfranchised, which can be devastating to careers and create a two-tiered culture.’ We know that 27 per cent of D&I leaders say their organisation have put all or most of their initiatives that embrace diversity and inclusion on hold because of the pandemic. However, remote work unlocks new hire pools and opens up the workplace to a more diverse workforce. Workers are no longer restricted by their geographical location or personal circumstances. Flexible working is an opportunity for Life Science organisations to harness a wider talent pool and increase their diversity. There is no doubt that Life Science is one of the most cutting-edge sectors globally and the pandemic has only cemented this. COVID-19 has shown the potential for remote working in life sciences, and in-person health care professional access may never return to pre-lockdown levels. But, going forward life sciences need to remember remote working is not practical for everyone nor every role. Organisations will need to consider individual wellbeing and role efficiency as they decide their next step.  If you’re in the world of Data & Analytics and looking to take a step up or find the next member of your team, we can help. Take a look at our latest opportunities or get in touch with one of our expert consultants to find out more. 


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