This is Harnham’s weekly news digest, the place to come for a quick breakdown of the week’s top news stories from the world of Data & Analytics.
Silicon Republic: Eight ways to stay productive while working from home
This week marked a whole year since the entirety of the UK entered lockdown for the first time as a response to the rapidly spreading coronavirus. The crisis was expected to blow over in a matter of weeks but here we are, a full 12 months on with at least 12 more weeks to go until the country eases back into some sort of normal.
Employees have faced, and coped with, extreme challenges over the past year, but tethers are beginning to wear thin and Zoom fatigue is rife.
In this great article by Silicon Republic, author Lisa Ardill gives eight ways to stay motivated and productive when working from home in 2021; from planning your work schedule to adding greenery to your workspace, keeping in touch with colleagues regularly and taking exercise breaks.
Read up on the full eight tips
here to help refresh your remote working strategy.
Analytics Insight: How businesses can benefit from Augmented Analytics
Augmented Analytics is an approach of data analytics that combines the use of specialist technologies such as AI, Machine Learning (ML) and Natural Language Processing (NLP) to automate analysis usually done by a data scientist. It simplifies the process and makes it much easier for businesses to understand actionable insights and implement changes where needed.
This article in Analytics Insight explores other key areas where Augmented Analytics can benefit businesses, for example:
Boosting online visibility
Improving reliability of recommendations
Expanding the range of possibilities
And as Augmented Analytics, and the capabilities of Data & Analytics, improves over the coming years, there are countless benefits these technologies could have on businesses in decades to come.
Read more on this
here.
Econsultancy: How Confused.com rebuilt its brand through customer insight
The comparison market is a busy, lively and competitive space, with numerous characters and brand figures all battling for our attention - from meerkats to opera singers and bulls in china shops.
However, one company who were struggling to cut through the noise with the right brand character was Confused.com. While it ran its ‘Drivers Win’ campaign, which featured none other than British Actor and American chat show host, James Corden, they just weren’t getting the consumer engagement they needed.
As stated by CMO of Confused.com, Samuel Day; “
There was incredible prompted awareness – incredible, in the 90% range, but there was very low spontaneous awareness. The ads had very high recall – but not for Confused.com.” Consumers didn’t put James Corden and Confused.com together.
It took a shift of thinking to fix the problem: a revisit to the brand’s ethos and values, a longer-term strategy and, most importantly, valuable customer insight. From there, the company was able to understand the problem, fix it and make Confused.com the well-known consumer brand it is today.
Read more on this story
here.
The FinTech Times: How Data privacy will accelerate digital ID adoption
In this article for FinTech Times, Adam Desmond, the UK&I Country Lead at Mitek, shares his thoughts on how data privacy will accelerate digital ID adoption.
As our world becomes ever-increasingly virtual, and the majority of our transactions occur online, the risk of cyber breaches grows with it. Only last year, 75 per cent of large companies in the UK reported a data breach – a shocking statistic and a real worry for consumers. Desmond stated that the only way to combat this is for businesses to implement stronger, more robust, Digital ID processes. In the same way that you would be asked for ID when buying alcohol or a signature would be needed in the bank, the same should be happening online.
However, as with anything online, by inputting sensitive data, we open ourselves up to potential fraud risks. But Desmond believes this doesn’t have to be the case.
“
Digital identities could actually be a solution to withholding unnecessary data and protect us from fraud – not open ourselves up to it. For digital identity adoption to be successful, consumers need to trust that their data is safe and secure. This all comes down to how we build these digital identities, and who looks after them.”
Read more on this
here.
We've loved seeing all the news from Data & Analytics in the past week, it’s a market full of exciting and dynamic opportunities. To learn more about our work in this space, get in touch with us at
info@harnham.com.
