This is Harnham’s weekly news digest, the place to come for a quick breakdown of the week’s top news stories from the world of data and analytics.
TechRepublic: Analysts predict Bezos' move to the board won't slow the pace of cloud innovation at Amazon
On Tuesday, we learnt that Amazon CEO, Jeff Bezos, is stepping down from his position to take on the role of Executive Chairman on the board. Taking his place in the top spot will be Andy Jassy, who is currently the head of Amazon Web Services. This migration of leadership brings about anticipated antitrust issues, according to Analysts.
However, this change in leadership isn’t thought to mark the start of a decline in innovation and growth of their cloud platforms as Bezos will be on hand to guide Amazon’s overall strategy. Jassy’s experience in the cloud arm of the business shouldn’t go unnoticed too.
Interestingly, Glenn O'Donnell, Vice President and Research Director at Forrester, said Jassy's time at AWS proved he has the executive chops to take the reins of the bigger Amazon machine. This is definitely something to keep an eye on!
Read the full article
here.
Forbes: The Race To Outsmart The Competition: Adobe Unveils New AI Tools For Retailers
More people are shopping online than ever before, and consumers are demanding much more from their online experiences. As a direct result of the pandemic, the e-commerce sector has skyrocketed and Adobe Analytics data showed that on Christmas Day 2020, the mobile share of revenue exceeded desktop for the first time, at 52 per cent.
With such high demand and interest from customers, the tech giant has announced new tools designed to use artificial intelligence and data to alert retailers when something goes wrong in the digital experience, and to offer personalised experiences and promotions to the right customers.
Personalisation is becoming increasingly important to consumers as they shop across different channels. Adobe bringing new and emerging technology to the retail industry positions them well for continued growth.
Read more on this
here.
KDnuggets: Build Your First Data Science Application
We think this is a great article from KDnuggets that provides a clear and concise overview as to how you can make your first data science application a success. There are seven Python libraries that you should learn to make your first application:
- Pandas
- Numpy
- SciKitLearn
- Keras or PyTorch
- Requests
- Plotly
- Ipywidgets
- Jupyter Notebook and Voila
Even if you have a good understanding of these, it’s important to keep your skills and knowledge up to date, to ensure that you stay valuable in an increasingly competitive market. Keep learning, and you will be sure to stand out.
Read more on this here.
Campaign: The winning formula for analytics in 2021
Do you know the winning formula for analytics in 2021? Well, look no further, as Campaign spoke to Alexander Igelsböck, CEO & co-Founder of Adverity and Forbes Technology Council member, on how augmented analytics has changed the media and entertainment industry.
Igelsböck defines how media businesses that have successfully adapted to future-proof themselves through data analytics and innovation are embracing three key marketing analytics trends including:
- The new focus for data-driven marketing
- Maximum results with minimal resources
- Transforming challenges into opportunities
Businesses across a range of industry verticals will need to improve performance and decision-making to make it faster and easier. Making use of complex datasets and simplifying them into actionable insights and tasks is the key to success in the year ahead.
Click
here to read more on the challenges and opportunities for analytics in 2021.
We've loved seeing all the news from Data & Analytics in the past week, it’s a market full of exciting and dynamic opportunities. To learn more about our work in this space, get in touch with us at
info@harnham.com.
