This is Harnham’s weekly news digest, the place to come for a quick breakdown of the week’s top news stories from the world of Data & Analytics.
Which-50: The Art and Science of Data-Driven Decision Making
Data-driven decision making when actioned effectively can be a real success. However, marketing and analytics leaders in the digital marketing space recognise that, for the most part, managing the cross-channel customer experience, taming data silos, and creating and managing cultures inside companies all stand in the way of this.
Using data in a way that sets a business up for continued growth is critical and Which-50 heard from some senior leaders in analytics and marketing to share their thoughts on these obstacles.
Steffen Daleng, the CMO of Booktopia, says the first problem organisations face is that they have too many platforms. “
We have data sitting in so many silos that we need to try and connect them to one single customer view, as they like to call it.”
Campbell Holt, the Chief Customer Officer of Mercer says, “
The single customer view is not a reality, despite what many claim, in a federated data model.”
Managing the vision of implementing the data and the reality is key.
Read the full article
here.
KDnuggets: Top nine Data Science courses to learn online
Within Data & Analytics, there have certainly been a range of key learnings we have taken from the past year. From implementing remote working and understanding the technology needed to support it, to a renewed focus on employee wellbeing, organisations will now be moving into the new year with a clearer vision for their growth and hiring plans.
What is also important to consider, as outlined by KDnuggets, is that preparing for a career in data science has also drastically changed. The skills gap in the tech industry is widening, and for professionals seeking to move into the data science discipline, it is crucial to think about furthering your education and opportunities by undertaking online courses.
In the USA, these are:
- Post-Graduate Program in Data Science from Purdue University and Simplilearn
- Graduate Data Science Certificate Program from Michigan Institute for Data Science, University of Michigan
- Data Science Graduate Certificate from Harvard Extension School
- Certificate in Data Science from University of Illinois at Urbana-Champaign
- Data Analytics Certificate Program from University of Texas at Austin (Center for Professional Education)
- Certificate in Data Science from Georgetown University
- Certificate Program in Data Science from UC Berkeley Extension
- Data Analytics - Cornell Certificate Program from eCornell
- Professional Certificate in Applied Data Science from Thayer School of Engineering at Dartmouth
Read more on how you can further your learning
here.
The Drum: Do you know how ITP is affecting your Google Analytics data?
A large number of marketers are likely to be unaware of the impacts that Apple’s Intelligent Tracking Prevention (ITP) is having on their Google Analytics data. A feature in Safari, ITP prevents a website from tracking its visitors around the web. A bit of a headache, right?
The Drum explores the impact this can have on marketers who will rely on this to understand and enhance the customer journey for Safari users. This article takes a look at how reporting may be misguided by this limitation of data.
Read more about this
here.
Engadget: The New York Times brings its crossword to AR
As it’s Christmas week, we thought it would be fun to bring you this story as our last in the weekly roundups from Harnham.
We’ve all become familiar with the New York Times crossword in the newspaper, online and on mobile. But now, it’s coming to you in augmented reality too! The new version of the popular puzzle is called Shattered Crosswords and brings the game to life. It’s great to see how our uses of technology are changing across different sectors.
We’re loving this, and you can find out how to get involved
here.
We've loved seeing all the news from Data & Analytics in the past week, it’s a market full of exciting and dynamic opportunities. To learn more about our work in this space, get in touch with us at
info@harnham.com.