Why Data Analysts Should Consider Consultancies

Elise Myhren our consultant managing the role
Posting date: 1/16/2020 9:11 AM
Over the past decade, the world of Data & Analytics has seen consistent growth in the number of consultancies around, particularly throughout the Nordics. Naturally, the household names, the so called “Big Four”, dominate the industry, but an influx of more niche and targeted consultancies are starting to change the shape of the market. 

With new technologies and a never-ending stream of Data challenging businesses, it should be no surprise that many are turning to consultancies for help. And with this increase in demand, follows a need for top talent. But, with so many potential options out there, why should Candidates look to move away from client-side? 


The Data & Analytics industry is booming, despite the fact that the demand for talent is significantly higher than the supply. As a result of this, a lot of the biggest consultancies are now trying to gain a foothold in this area of the market, investing money into building out their Data teams.  

However, they’re facing competition from a number of emerging niche consultancies with direct focus on Data, or even more specific expertise, such as Cloud computing. As a result, consultancies are putting a lot of time and resource towards getting the best people and securing the highest level of competencies. Not only does this put candidates in a strong position, but also means that the majority of consultants are working in environments surrounded by a very high level of expertise. 


Consultancies generally have a very strong reputation and often feature highly on graduating students’ lists of preferred employers. In Norway, in the list for most attractive companies amongst students, three consultancies featured in the top ten. The promise of exciting projects, a fast paced environment, fast career progression and adaptability continue to draw the best young talent around. 

Interestingly, however, in neighbouring Sweden the list is drastically different, with no consultancies featuring. In fact, in the Swedish list, we see a greater emphasis on home-grown companies with Spotify, IKEA and Volvo all featuring. Potentially this is because Norway lacks tech giants, and world dominating furniture companies, and instead is home to Equinor, Telenor and Aker Solutions. 


There’s no denying that success at a consultancy relies on a lot of hard work. But, with that, comes a number of benefits and working at one is a great way to get a lot of experience, quickly. Those early on in their careers in a consultancy will frequently face different projects, and will gain a lot of exposure to different situations and problems. Consultants also get hands-on experience in dealing with stakeholders, both internal and external, and, as a result, get to develop skills in explaining their findings to those who are non-Data literate.  

They’re also, often, prestigious and highly sought-after places to work at and, with that, comes a level of status and renown that looks great on a CV. Plus, the fact that they’re home to a lot of top talent makes consultancies great places to form a strong network of fellow Data Analysts. 


From working with a number of consultancies, it’s a abundantly clear that they offer great opportunities for internal growth. It’s not unusual for a Graduate Consultant to build a career and climb the ranks, gaining more and more responsibility as they advance. 

Plus, as I mentioned above, consultancies also provide lots of opportunities for your long-term career, given the hands-on skills Consultants develop in technological competence alongside stakeholder and client. Companies like people with consultant backgrounds on their CVs as it highlights exposure to and number of different projects and experience in stakeholder management. 

If you’re looking to take the next step in your career, and think a consultancy might be the right place for you to go, Harnham can help. Take a look at our latest opportunities or get in touch with one of our expert consultants to find out more. 

Related blog & news

With over 10 years experience working solely in the Data & Analytics sector our consultants are able to offer detailed insights into the industry.

Visit our Blogs & News portal or check out the related posts below.

How Will Embracing Flexible Working Help The Life Science Sector To Grow?

COVID-19 has drastically changed ways of working in the Life Science industry. Overnight, teams moved online, while new research had to be prioritised. Life Sciences were already moving towards more remote working, and the pandemic has only quickened this shift. There is no doubt these changes have fundamentally changed the Life Science sector and how professionals working in this space operate post-pandemic.  However, uncertainty still remains about the viability of remote working for the sector and there is a divide between those able to work remotely and those who need to go into ‘wet labs’. Is remote working a step too far for Life Sciences? Collaboration  2020 saw an increase in collaboration between professionals working across different areas of Life Sciences. Interestingly, organisations who may usually compete came together to share data and work towards a shared goal. Collaboration is essential in Life Sciences, yet for many, remote working reduces spontaneous teamwork and creativity.  New flexible lab spaces may be the future for Life Sciences though. RUNLABS have recently opened their first fully equipped flexible lab space in Paris for scientists and companies working in Life Sciences. This space hopes to builds on the existing collaborative approach in the industry and encourage further cooperative innovation. Efficiency  Many employees noticed a spike in employee efficiency when working remotely. By eliminating commutes and increasing flexibility, employees were able to be more productive with their time. Remote working also allowed organisations to streamline processes and reduce time spent in meetings.  However, insight from McKinsey highlights that research and development leaders estimate productivity has fallen by between 25 and 75 per cent due to remote working. Those in pharma manufacturing have reported lower levels off efficiency, as well as the potential for lower-quality outputs.  Research The pandemic forced remote trails to become a necessity, and since then, they have increased in popularity. While face-to-face research is still preferrable, remote trials can reduce costs and improve efficiencies. Indeed, on-site monitoring accounts for a significant portion of the costs of bringing a new product to market, yet this is no longer necessary in remote trials.   Not only are remote trials more cost-effective, but they can open research to a wider range of patients and can increase the communication between trial participants. Diversity Flexible working can run a risk to diversity and inclusion though. McKinsey also notes that, ‘when faced with a crisis, leaders often revert to relying on the core team of people they already know and trust. This disproportionately affects women and minorities because they are often not part of that group. Differences in perceptions and experiences of inclusion results in individuals or communities being disenfranchised, which can be devastating to careers and create a two-tiered culture.’ We know that 27 per cent of D&I leaders say their organisation have put all or most of their initiatives that embrace diversity and inclusion on hold because of the pandemic. However, remote work unlocks new hire pools and opens up the workplace to a more diverse workforce. Workers are no longer restricted by their geographical location or personal circumstances. Flexible working is an opportunity for Life Science organisations to harness a wider talent pool and increase their diversity. There is no doubt that Life Science is one of the most cutting-edge sectors globally and the pandemic has only cemented this. COVID-19 has shown the potential for remote working in life sciences, and in-person health care professional access may never return to pre-lockdown levels. But, going forward life sciences need to remember remote working is not practical for everyone nor every role. Organisations will need to consider individual wellbeing and role efficiency as they decide their next step.  If you’re in the world of Data & Analytics and looking to take a step up or find the next member of your team, we can help. Take a look at our latest opportunities or get in touch with one of our expert consultants to find out more. 

Why Should You Care About Data-Driven Marketing?

Marketing has been undergoing a fundamental change for some time. Elite marketers have been rethinking and reiterating their strategies, using increasingly sophisticated data.  and this trend has been further accelerated by the pandemic. Consumer behaviour has changed significantly since the pandemic began. Between March and August 2020, 70 per cent of consumers tried new digital shopping channels. Such significant changes have rendered many existing data models invalid. Data-driven marketing offers new insights into consumer behaviour and can render huge impacts in refining and enhancing marketing strategies.  So, why should you care about data-driven marketing?  Offers better clarity about the target audience  67 per cent of lead marketers agree data-based decisions beat gut instinct. Data-driven marketing allows marketers to quickly filter through data and determine the most relevant and accurate action to take. With the right data, marketers can assess customer data to predict behaviours, identify buying patterns and spot emerging trends.  Data-driven marketing can also reveal new channels and open up new avenues which organisations can use to engage with audiences and increase revenue.  Increases revenue  The last 18 months have been tough for businesses, yet through the use of data insight, marketing teams have been able to get ahead of emerging trends. Data-driven campaigns have pushed significant customer acquisition. Better insight into consumers and the channels they use enables organisations to improve their marketing strategy. Indeed, companies that deploy data-driven marketing are six times more likely to remain profitable year-over-year, and 78 per cent of organisations agree that data-driven marketing increases customer acquisition. Personalisation In the modern world, advertising is everywhere, and it is endless; consumers see it on their phone, their TV and even on their way to work. Without target advertising campaigns, organisations risk aggravating consumers. 74 per cent of customers already feel frustrated by seeing irrelevant content from brands. To stand out, marketing channels have become more complex. Marketers need to remain creative to capture consumers attention and data driven marketing can help achieve this. Data-driven marketing allows businesses to target specific demographics and user groups at an individual level. By targeting specific user groups at an individual level, marketers are able to use personalised marketing campaigns to build stronger and more meaningful connections with potential customers. With individual customer information, brands can segment a target market and ensure personalised messages are falling into the right place. Data-driven marketing is also able to identify potential customer triggers and create a holistic view of the target audience. This style of personalised marketing campaign makes for a more positive customer experience, and therefore represents excellent return on investment. Data has the potential to become an incredibly valuable resource in marketing. Data soothes the pain points which many marketers face on a day-to-day basis, and help teams to refine, enhance and improve strategy. In a post-pandemic world, data-driven marketing will undoubtedly be essential. To stay competitive, internal marketing and insight teams need to start taking notice of data-driven marketing.  Here at Harnham, we understand the importance of data-driven marketing to determined campaigns and guide decisions. So, if you’re looking for your next opportunity or to build your Marketing & Insights team, we can help. Take a look at our latest opportunities or get in touch with one of our expert consultants to find out more.  


recently viewed jobs