Diversity In Data: An Overview Of Our Berlin Meet-Up

David Webb our consultant managing the role
Author: David Webb
Posting date: 1/30/2020 10:25 AM
We started the year off right at Harnham Berlin, following the launch of our first ever European “State of Diversity Report” and working in collaboration with Smava to host an amazing event with three inspiring speakers on the topic.

Our second event in Berlin, we wanted to continue with our mission to create a different type of tech meetup, moving away from purely technical discussions and focussing on important non-technical subjects within Data & Analytics and Recruitment. With Diversity & Inclusion more important than ever for both businesses and individuals, we wanted to do our bit to contribute to the discussion and talk about how the industry can move forward.

As we were full on the day, and many of those who wanted to attend were unable to make it, I just wanted to put together a short piece on some of the highlights. Here are some of the top points covered on the day:

Harnham’s State of Diversity Report
David Webb – PrincipAL Consultant | Harnham

  • As industry leaders, we feel it’s our responsibility to share our knowledge with businesses as individuals across the world of Data & Analytics. Alongside our annual Salary Guide, our Diversity report allows us to provide you with a comprehensive overview of the market and, in this presentation, we discussed the state of D&I in Europe and Germany specifically.
  • Research has showed time and again that a diverse workforce drives profitability & increases staff satisfaction, so is it really surprising that having many people from different backgrounds can offer a company a broader range of solutions?
  • Our report surveyed over 3,000 people and shows that not only can you increase profitability and improve staff satisfaction, a full TWO THIRDS of job seekers consider Diversity to be an important factor when analysing a job offer (which Bar Schwartz takes a closer look at during her talk).
  • With a German workforce that’s only 25% female, there is still plenty of work to do in order to achieve greater equality. If you’d like a copy of the full report and want to talk through some of our findings in more detail, please just get in touch

Everyone speaks about D&I, not everyone is ready for it
Bar Schwartz – Head of Engineering | Signavio


  • Diversity is not an outcome of hiring people of different gender or colour; it is an outcome of seeking and accommodating different personalities at work.
  • Integrating diversity to your workplace or team requires education on what diversity is, what personality is, and how people differ. It requires challenging our biases on what the right ways to do things are and what is perceived as good or bad.
  • It has to be a top-down, inside-out solution that covers everything from culture to leadership, every individual, and even your structures and roles. Change can start small. Integrating different people into the hiring process (even if they just observe), exposes people to profiles of diverse people and may challenge your unconscious biases.
  • You can read more of Bar’s thoughts on creating a Diverse workforce here

How the brain asks for Inclusion, not Diversity
Kirsten Brueckner – CMO | mobile.de


  • Our brain asks for inclusion, not diversity. Why? Our brain is incredibly smart in being as efficient as possible. This means that 95% of our decision making is unconscious and 70% of it is influenced by emotions (and we are great in post-rationalising). Most of the time we are on autopilot based on past experiences and knowledge and we don't even know this. We mix past experiences and knowledge with the input we get and form our own version of reality, which is a challenge in communication.
  • What does that tell us about diversity? It’s difficult as we can't be on autopilot if we want to make progress. We need to discard past experiences and question our current knowledge.
  • There are some simple tricks that transform recognising diversity into seeing inclusion; search for similarities (you will always find some), broaden your experience, be consciously conscious and enjoy the ride while learning.

How to better advocate for Diversity & Inclusion
Anna Mikulinska – CTO | Enterroom


  • Why is it urgent to act? Without exposing the bias in Data, we use the inequality which will become a part of the design of the modern world and this is only amplified by the use of technology.
  • How should we approach D&I? With empathy, and by addressing all the possible doubts Diversity & Inclusion raises. For Managers and Investors to spend money on supporting Diversity & Inclusion we need to make sure they truly understand the value of becoming advocates on their own. It’s not enough to convince someone for five minutes, they in turn need to be able to a buy in from their managers and partners as well. It’s time we stop avoiding difficult questions, let’s address them upfront.
  • Everyone can act, but what can be done? Not everyone has to get on stage or into a board room. We can support progression with D&I by:
    • Creating a D&I friendly work environment
    • Bringing up the topic during the interview process as a potential candidate
    • Mentoring a young person willing to enter the Tech world and sharing your story with them
    • Not being silenced by the argument “let’s not do politics”

We will be running more events throughout 2020 which are already being planned and hope to see you all there! If you would like any more information, would like to get involved, or if you’re looking for support with your Data & Analytics hiring process, get in touch with our team of expert consultants and we will be able to advise you on the best way forward. 

You can download our European Diversity Report here, and our Salary Guide here

Related blog & news

With over 10 years experience working solely in the Data & Analytics sector our consultants are able to offer detailed insights into the industry.

Visit our Blogs & News portal or check out the related posts below.

How To Hire With Video Interviews

Virtual interviewing may have erupted over the last few months but the trends are showing that this is something that is likely to last well beyond the remote reality that many people are facing. Virtual interviewing is not as easy as it seems, in fact we’ve found our clients asking us over and over again for advice on how to run an effective video interview process. With that in mind, we’ve compiled a list of some of our top tips for clients and hiring managers for a successful video interview:  1. DON’T FORGET THE PRE-INTERVIEW PREP Confirm: Just like you would confirm a face to face interview with an email with the right address, instruction of how to get there and what to expect – the same applies for virtual interviews. Ensure to email candidates in advance with a link, information about who they are meeting and, most importantly, what you expect from a dress code. One of candidates biggest areas of concern is usually about what to wear for a virtual interview, so setting this out clearly in an email is a great way to start the process off on the right foot.Do not forget to provide instructions for using the video conferencing platform. Whether it is zoom, skype, google hangouts or another – keep in mind the candidate may not be familiar with your platform of choice.  Test:  Make sure to log onto to the interview early to ensure your camera, microphone and set up works. Be sure to ensure that your image is clear and that the volume is adequate. It is likely that the candidate will do the same and will ensure that the first few minutes of the interview aren’t focused on the technical side of things and ‘can you hear/see me?’.  2. PROVIDE A CLEAR STRUCTURE Opening: A usual face to face interview provides opportunity for warming a candidate up, however this time there is no shaking of hands and asking about commute.Just because you are video interviewing does not mean therefore that icebreakers shouldn’t exist, consider still incorporating an icebreaker to put the candidate at ease.  Ease concerns: One of the biggest concerns that candidates have when video interviewing is that there is a lot more out of their control in comparison to sitting in a meeting room opposite your interviewer. To ease any worries that the candidate might have, and to create a great candidate experience, let them know that background noise is okay and not to panic if the connection drops out. It’s likely that the candidate will have done everything they can to stop both of these from occurring, but ultimately, they could happen and it’s important the candidate knows that this will not negatively affect their outcome.  Set the agenda: Once you are through the icebreaker and have eased concerns, make sure to set an agenda for the interview. Let the candidate know what to expect. For example, introduction, CV run through, competency questions, Q&A and end. End the interview the right way, finish up by telling the candidates about the next steps and the timescales that you expect for that.  3. PREPARE THE QUESTIONS IN ADVANCE Due to the nature of video interviews, you will find the experience quite different to what you were used to. Usually you would have the CV and question sheet in front of you on the table, or on a laptop and the candidate separate to that. This time, you will potentially have all of that information on one screen. Preparing for how to optimise your screen and information therefore is important so that you can focus more on the candidate.  Read up on the candidate: Complete your CV read through and background prior to the interview to ensure that you do not need to rely wholly on the CV to make sense of the candidate’s answers. Don’t try and wing it: Prepare your questions in advance, have the questions in front of you and use them to help you to keep the interview on track and ensure all your questions get answered.  4. BE AWARE THAT EYE CONTACT IS DIFFERENT One of the biggest issues that clients and candidates alike feedback to us is that the concept of eye contact when video interviewing has as slightly different meaning. Having real eye contact in a virtual interview is challenging, because it means that you are going to be looking at the camera and not at the candidate, which takes some adjusting to.  Top Tips: Train yourself to look at the camera when you are talking, as this will give the candidate more of that personal feeling.Avoid the temptation to gape at your image on the screen, or the candidate when  you are speaking. If possible, turn off your picture so that the only image that shows on the screen is that of the candidate – this avoids the very familiar desire to look at oneself.  5. AVOID DIGITAL DISTRACTIONS There’s only so much you can do to stop your child running into the room, or your partner forgetting you’re on an interview and heading to the fridge but you can control the digital interruptions. It is important that you give the candidate your full attention. If your entire process is virtual, these are the sole ways that the candidate has to judge whether this is the right opportunity for them – so remember that this is a key part of their experience. Turn off notifications: Interviewing on a computer means that you are more likely to be distracted by your emails, IM messages, we’d advise turning off your notifications for both emails and IMs and closing all unnecessary tabs. Turn your phone onto airplane mode or DND. Harnham are currently supporting our clients within the Data & Analytics space on running completely remote interview processes for candidates. If you're looking to hire we can help you optimise your process in order to get the best talent then get in touch with one of our expert consultants. 

How Web Analytics Can Help Grow Your Business

Six months ago, many businesses had big plans for the new year, and the new decade. Little did we know the year had big plans of its own. So, how can businesses put their best foot forward now? Web Analytics. Understanding your Web Analytics helps you understand your customers. And, as everything stays online for the foreseeable future, you’ll be better placed to understand what demographics and desires drove the customer to your site, how you and your business can improve, and you can ultimately grow your business. So, how can Web Analytics help you? Understand Where Your Customers Come From Enhance Their Experience. Consider how your visitors come to your site – phone, tablet, laptop – and how you can optimise your site to best suit these devices. When you understand their demographic – age, gender, interest, location – you can use this information to enhance their experience through your customer-driven business decisions.  Know What Your Best Content Is and How it Draws Visitors to Your Site Visitors, views, page actions, and more all tell your business how your site is performing and what people like see and read. For example, if you have a ‘best day’ or ‘most read’ tag, find out what it was people identified with, and do more of it. Keep things fresh. Curate Your Content with SEO in Mind When you know your visitors, you can use search engine optimisation (SEO) to gain better visibility, rank higher on search engines, create content focused on what customers want to know based on their demographics and interests. Track and Analyse Your Metrics Align Analytics with Your Business Strategy  By aligning your data, analytics, and business strategies, you’ll have a clear view of your mission, your business objectives and goals, and data-driven solutions to inform your business strategies. Trust Your Team to Make Informed Decisions from the Frontlines Standardise Processes and Tools Explain Clearly to Eliminate Roadblocks to Change  As businesses return to a new normal and begin to rebuild, leaders will want to reassess business models. Though ways of doing business are new for everyone, many consumers say they’ll continue to use digital channels into the future. Make AI and Web Analytics Resources a Priority Look For and Hire Talent from Unexpected Places This has been a time to reassess change in not only business practices, but careers. Distance and remote learning have provided opportunities for those interested in pursuing new paths to upskill themselves for future jobs. Or if you see a professional in your business with potential, this is also an ideal time to reskill those workers ready for a change. Offer training, classes, and more to help drive interest. Build Your Data Strategy More Aggressively Identify risk through an audit of your existing models at the operational, risk, and financial areas and keep a close eye using model-validation. Having this information can help your business to better inform your decisions and reassess your business practices from just a few years ago. Don’t get caught up in one form or another of Data. Be sure to include both external and internal Data in your audit. Having this information can help you decide which Data should be cleansed, what information should inform improvements, and how standardisation can help ensure your Web Analytics metrics keep your business running for the future. From stakeholders to business leaders to employees on the frontlines, everyone is learning at a rapid rate. Ensuring everyone is on the same page with an eye to processes and standardisation can help to position your business for scalability.  Much has changed from January to June, but if you’re ready for the new normal, we may have a role for you. If you’re interested in Big Data & Analytics or other Data professional opportunities, take a look at our latest opportunities or get in touch with one of our expert consultants to find out more.  

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