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MeasureCamp Paris 2019

Cindy Walusiak our consultant managing the role
Author: Cindy Walusiak
Posting date: 6/20/2019 8:49 AM
A few weeks ago, I was lucky enough to attend the sixth annual MeasureCamp Paris. It was Harnham's second time sponsoring the event and is always an amazing opportunity for us to get face to face with Digital Analysts not only from France, but all over Europe. Once again, the place was filled with industry-leading minds, all of whom were passionate about sharing their knowledge and the day-to-day challenges they face.

As you'd expect, it was a pleasure to have the chance to see some familiar faces and get to talk with a variety of professionals about the market and share our thoughts. Their insights were unbelievably valuable. Fortunately, we were able to give them a sneak peek of our new 2019 Salary Guide and discuss our findings alongside some general market trends.  

One particularly interesting point of discussion surrounded how double the amount of professionals are using the Google stack of tools compared the to the Adobe equivalent. Many commented on what they see as a lack of training and investment within their company in other Analytics tools (e.g Adobe) or CRO tools (e.g. AB Tasty, Optimizely, even Kameleoon) compared to UK and Nordic enterprises.

Outside of this, there were a number of discussions on how the Digital Analytics space is evolving, especially on the impact that diversified Web Analytics roles are having on the industry, and how secure professionals feel in their positions as a result of this. With many commenting that a lack of career progression is making them feel unsure of their current role, it may explain why our Salary Survey found that 80% of the Data & Analytics professional are open to potentially leaving for the right opportunity. 

This year's MeasureCamp Paris was both bigger and better. It's clear that Digital Analysts remain incredibly thirsty for new ideas and ways to upskill and so it's no surprise, particularly from what we saw on the day, that the market and talent pool are stronger than ever. 

If you'd like to discuss any of the trends I've mentioned above, or are looking for a new opportunity, do not hesitate to get in touch with me here. 

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The Reliability Of Sleep Trackers For Sleep Data

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While this sort of technology and its data will not be the end point for a diagnosis, it may give both the user and their doctor insight into any potential problems or issues they may be having with sleep.  Ultimately, those using sleep trackers shouldn’t be losing sleep over the data they present. Instead, ensure you are taking the analysis provided with a pinch of salt, and explore this in tandem with how you feel in yourself to assess whether you need to make changes to your sleep routine or seek help for a potential sleep disorder. Data is an incredibly important too, but using this in the right way is absolutely critical. If you're looking for a new role to get you out of bed in the morning or to build up your dream data team, we may be able to help. Take a look at our latest opportunities or get in touch with one of our expert consultants to find out more. 

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