A few weeks ago, I was lucky enough to attend the sixth annual MeasureCamp Paris. It was Harnham's second time sponsoring the event and is always an amazing opportunity for us to get face to face with Digital Analysts not only from France, but all over Europe. Once again, the place was filled with industry-leading minds, all of whom were passionate about sharing their knowledge and the day-to-day challenges they face.
As you'd expect, it was a pleasure to have the chance to see some familiar faces and get to talk with a variety of professionals about the market and share our thoughts. Their insights were unbelievably valuable. Fortunately, we were able to give them a sneak peek of our new
2019 Salary Guide and discuss our findings alongside some general market trends.
One particularly interesting point of discussion surrounded how double the amount of professionals are using the Google stack of tools compared the to the Adobe equivalent. Many commented on what they see as a lack of training and investment within their company in other Analytics tools (e.g Adobe) or CRO tools (e.g. AB Tasty, Optimizely, even Kameleoon) compared to UK and Nordic enterprises.
Outside of this, there were a number of discussions on how the Digital Analytics space is evolving, especially on the impact that diversified Web Analytics roles are having on the industry, and how secure professionals feel in their positions as a result of this. With many commenting that a lack of career progression is making them feel unsure of their current role, it may explain why our Salary Survey found that 80% of the Data & Analytics professional are open to potentially leaving for the right opportunity.
