Five Strategies To Modernise Your Workplace And Create A Smart Office

Guest Blog our consultant managing the role
Author: Guest Blog
Posting date: 1/9/2019 10:37 AM
By Laura Gayle, BusinessWomanGuide.org

Smart technology is rapidly reshaping society. From cloud storage and mobile access to the internet of things and artificial intelligence, what was once regarded as science fiction is steadily becoming reality. In response, many employers are finding ways to modernize their workplaces by creating smart offices — not because it looks cool or is the trendy thing to do, but because they've discovered that doing so provides several tangible benefits.

New devices, apps, and AI-driven tools can not only make your office smarter, they also can position you for better marketing and sales efforts and provide competitive advantages in your industry. Additionally, creating a smart office offers both employees and customers a seamless experience and can attract talented millennial workers. Since millennials naturally adapt to tech innovations, they can assist in this transition to bring your company to the next level. Here are five strategies to modernise your workplace with smart tech.

1. Use cloud-based storage


Cloud-based storage offers both convenience and efficiency. Many among today's workforce probably don't even realise there was a time when offices were full of filing cabinets and computer equipment. Now that mobile access has been fully integrated into nearly all workplaces, much of the bulky equipment that previously took up space is disappearing. Filing cabinets? Paper files? Things of the past. Workers today don't typically spend hours every week filing stacks of papers because most documents are digitised and stored in the cloud. Other cloud-based technologies, such as remote workplaces and managed print services, are replacing old ways of conducting business.

Cloud technology has been a significant game-changer for the office environment. Not only are files and documents stored on the cloud, but also businesses are using cloud-based platforms as a part of their services or customer experiences. Think about how much “software as a service” (a model in which software is licensed and accessed remotely instead of being downloaded on a user’s computer) has become a standardised part of doing business. This is all thanks to cloud technology. As time moves forward, expect it to continue making a significant impact on the modern workplace and customer experience.

2. Invest in voice-activated devices


Various well-known gadgets found in "smart” homes or apartments are now making strides in the office setting, too. For example, voice-activated products such as Siri, Echo, Alexa, and Nest are commonly found in the workplace, adding functionality by offering a seamless user experience. Employees speak and the equipment automatically does what is asked — no more fiddling with equipment and trying to get things up and running manually. Voice-activated tech also allows workers to multitask and get things done faster, such as:

  • Coordinating and syncing calendars
  • Sending data requests
  • Ordering supplies
  • Reporting problems to the appropriate departments
  • Streamlining IT requests

These are just a handful of the many tasks voice-activated tech can perform. Businesses have steadily begun to include these types of products to make conference rooms even smarter. While this concept isn't mainstream in the office quite yet, it's not hard to image it becoming the norm within the next few years as this tech fully matures. Companies focused on modernising their workplaces are jumping on the proverbial bandwagon to get a leg up on the competition. These companies will be well ahead of the game when such tech initiatives do eventually become standard in the office.

3. Use tech to put offices in the comfort zone


As modern offices evolve into open-space floor plans, they've become more informal and far more flexible. With that concept in mind, offices today are more focused on comfort — a stark contrast to the drab cubicle environments of yesteryear. Shifting to the open-design work environment has been a challenge for many; however, businesses are finding ways to make this transition easier through smarter tech. Solutions they are integrating into their spaces include:


Smart tools not only appeal to workers because of their convenience and "coolness" factor; they also serve the practical purposes of enhancing comfort, personalising the remote experience, and even preventing repetitive stress injuries.

4. Integrate tech innovations to enhance the customer experience


Businesses are investing in smart technology, and customers are reaping the benefits. As companies streamline their operations and customer service processes, customers are widely experiencing the convenience and simplicity associated with smart tech. Here are some features they currently enjoy:

  • Chatbots for instant two-way communication
  • AI-based customer learning opportunitiesPersonalised insights and recommendations
  • Automation and custom ordering 
  • Cloud storage of customer information and preference history

Many industries are relying on artificial intelligence to improve their services. Businesses that do not offer this level of tech to customers will soon find themselves unable to meet heightened consumer expectations.

5. Use AI to gain a competitive advantage


Perhaps you don't want to go as far as microchipping your employees (yes, this is also a growing trend) or issuing them Segways, but there are a lot of other relatively new gadgets and AI-driven tools that can boost the "smartness" of your business — not to mention, amp up your competitive advantage. For instance, you can use AI to track the habits and patterns of your customer base while they spend time on your website and determine where they are in their "customer journey" with your brand. Armed with this information, you can customise their web experience, along with your communications to them. 

This personalisation can go a long way in your marketing efforts. After all, 80 percent of consumers say they are "more likely" to do business with a company that is able to give them a personalised experience. It's also important to know that research indicates customers want way more than basic personalisation. Using smart tech can easily help you bring things up to the next level.

Smart tech adds significant value to the modern office in many ways. It's unwise to purchase tech because it's trendy, but when integrated with purpose and vision, many company decision-makers find this investment offers significant benefits and, in the end, pays off nicely.

Harnham are the global leaders in Data & Analytics recruitment.

Take a look at our latest roles or get in touch with one of our expert consultants to learn more.  

Related blog & news

With over 10 years experience working solely in the Data & Analytics sector our consultants are able to offer detailed insights into the industry.

Visit our Blogs & News portal or check out the related posts below.

How AI Will Revolutionise CRM

How AI Will Revolutionise CRM

If we can be sure of anything in today’s business climate, it is that new trends will emerge and disrupt, new technologies will continue to be developed and attract hype, and companies will be left to navigate a landscape of opportunity and uncertainty. Customer Relationship Management is an upright concept or strategy to solidify relations with customers whilst at the same time reducing cost and enhancing productivity and profitability in business. CRM systems provide a well-defined platform for all business units to interact with their customers and fulfil all their needs and demands in order to build long-term relationships. Every business unit has an emphasis on developing long-term relationships with customers in order to nurture their stability in today’s blooming market. Customer’s expectations are now not only limited to get best products and services, they also need a face-to-face business in which they want to receive exactly what they demand and in a quick time. New Look CRM CRM is vital for the success of any organisation that seeks to continuously build relationships and manage countless interactions with customers. Now CRM systems bring together customer Data from a multitude of different sources, delivering it to all customer-facing employees to provide a complete picture of each customer across all department Today, there is a ton of available information across many devices and platforms. Companies need a way to integrate this “Big Data” into their intelligent CRM that can produce predictive results. The Value of AI Artificial Intelligence (AI) CRM systems built on Machine Learning algorithms now have the ability to learn from past experience or historical Data. Having these insights at the disposal of any customer-facing employee (sales, support, marketing, etc.) empowers a business to build deeper relationships with its customers. As a result, integrating AI and Machine Learning with CRM can deliver more predictive and personalised customer information in all areas of your business. By predicting customer behaviour, companies can take personalised actions to avoid the use of invasive advertising and to provide material of real interest to each prospect. There is no question personalising communications to customers has become critical. Today’s buyers demand more than a “spray-and-pray” email blast. A recent McKinsey study found that personalisation can lift sales by 10% or more. The analysis also showed that by personalising just 20% of email content, open rates increased more than 40& on average. Reply rates also increased a whopping 112%. As a CRM stores all the information in one centralised place, this makes it a lot easier to analyse your performance as a whole. This helps businesses build a relationship with their customers that, in turn, creates loyalty and customer retention. Since customer loyalty and revenue are both qualities that affect a company's revenue, a strong CRM have a direct result in increased profits for a business.  Those that use Big Data & Analytics effectively show productivity rates and profitability that are higher than competitors and those that put Data at the centre of their marketing efforts improve their ROI by 15-20%.  AI and CRM AI is becoming an ever-present theme across a variety of industries, from healthcare and retail to software development and finance. CRM vendors are no different; over the past year, numerous CRM vendors have introduced AI components into their product offerings. AI will develop in parallel with user interactions using various touch points within CRM and evolve continuously to deliver more intelligent and personalised actions. Learning critical patterns will also enable AI-infused CRM to automate certain actions, decrease the manual work required, and empower sales and marketing professionals to work more efficiently and effectively. The inefficient processes that hinder CRM will no longer be acceptable, and AI-powered automation will play a much bigger role in streamlining workflows. The rise of AI presents businesses with a wide array of unique benefits and opportunities. It can empower them to provide better, more relevant experiences to their customers and forge bonds with them in a way that was simply not possible before.  It’s estimated that 85% of businesses will start implementing AI solutions for their CRM by 2020. It seems inevitable that with further advancements, AI will move from a novelty tool to a must-have feature and dire necessity of every business. If you’re looking for to build a team of CRM experts, or to take the next step in your career, we can help. Take a look at our latest opportunities or get in touch with one of our expert consultants to find out more. 

Using Psychology To Enhance Your Web Analytics

Using Psychology To Enhance Your Web Analytics

Web Analytics have long been used to help companies understand their customers’ online behaviour, extracting and interrogating an abundance of information; from time spent on pages to bounce rates and conversion rates. Having provided a lot of insight as to what customer are doing online, these techniques have been less useful for understanding why they do it. This is where psychology comes in. As the why of Web Analytics becomes more and more important, with companies always looking ways to edge out the competition, there are more links to psychological principles than you might expect.  Of course, traditional Web Analytics and metrics remain very important. However, what psychology can do is help us speculate as to why customers may be behaving the way they do and, by doing so, allow businesses to make more informed changes to their websites, or conduct more conscious testing.  Without directly asking we will never know the real reason behind customer’s actions, but we can use a number of established psychological constructs to make well informed assumptions. We can then work this backwards and use these constructs to make changes to our sites that will fall in line with these assumptions in order to convert more customers.  Familiarity People tend to favour that which they are familiar with, whether it be items of clothing that match their preferred style or holidays like ones they have been on before. A customer visiting a page to find a series of unfamiliar products is more likely to leave without making a purchase. This is why personalisation is important; it gets rid of unnecessary information and leaves the user with products they are more likely to want.  By working backwards, businesses can personalise their sites to each individual customer. If you’ve ever bought an item of clothing from an online shop only to be shown a number of similar items the next time you log on, you’ll know what I’m talking about. The thinking is that, as these items are more familiar to you, you’ll be more likely to either purchase them, or remain on the site to purchase something else.  Social Proof  Research into social proof has shown psychologists that the more people who reinforce a certain concept, the more likely it is that other individuals will perceive it as correct. This heuristic is used widely by companies like Just Eat and Deliveroo who allow customers to leave comments about their restaurants and give them a star rating. It is much more likely that conversion rate will be higher on restaurants with better reviews as the rating allows the customer to make a quick judgments on its quality.  Scarcity This is a cognitive bias where humans put more value on things that are scarce over those that are in abundance. If one site is showing a product with no indication to the quantity left but another company is showing a similar product where there are only three left, the customer is more likely to convert on the second site. Where an item is nearly unavailable, this suggests a number of things; it is more valuable and it is desired by more people (social proof) etc. Companies like Amazon and Asos use this technique by showing visitors when an item is low in stock or even showing how few are left, giving them an edge on conversion over their competitors.   Web Analysts and CRO professionals should take note of user psychology and start to implement it in their day to day practice. In fact, some might be already without even knowing the fundamentals of the psychology behind these techniques. Applying the above techniques and testing these ideas could produce a boost in conversion that simple changes to user experience, like changing the position of the checkout basket, aren’t providing.  A number of businesses are now looking for Analysts who can explain why customers are behaving in a certain way and tell a story with the Data, rather than just explaining what was found. Finding someone with this deeper understanding of user psychology has therefore an integral part to many hiring processes. By looking into this area, candidates are likely to increase their chances of securing the role they want.  Whether you’re looking to expand your Web Analytics function or want to take the next step in your career, we can help. Take a look at our latest opportunities or get in touch with one of our expert consultants to find out more. 

RELATED Jobs

Salary

£40000 - £60000 per annum + Bonus

Location

London

Description

Python Development, Data Science, and Data Engineering, whilst working in a culture of collaboration, achievement and respect

Salary

£40000 - £70000 per annum

Location

London

Description

Are you looking to join a company who offers a whole different array of new and exciting projects for you to get your hands on? - Read below to apply!

Salary

£575 - £600 per day

Location

London

Description

Are you an experienced Senior Software Developer looking for a new opportunity to gain experience working in a full-stack environment?

Salary

US$100000 - US$120000 per year

Location

San Francisco, California

Description

A growing marketplace technology company with huge growth potential are looking for a skilled Data Modeler to join their team.

recently viewed jobs