Easier, Smarter, Better: What Does The 2019 Data Landscape Look Like?

Lucy Hughes our consultant managing the role
Posting date: 12/11/2018 1:32 PM
Data & Analytics have played a larger role in 2018 than ever before. A key talking-point, this year saw the Cambridge Analytica scandal, resulting in increased pressure on the biggest names in tech. With Mark Zuckerberg being summoned before various governments worldwide to answer privacy and security concerns, it’s unlikely that we’re going to stop talking about the impact of Big Data any time soon. 

Fortunately, 2018 also appears to have been a turning point. Whilst we’ve seen a greater number of threats from Data, we’ve embraced the technology it supports more than ever before. As a result of this, 2019 is looking brighter than ever for the Data & Analytics landscape. 

Easier Access to Data


As businesses start to look at keeping their data closer to home, access has become more important than ever. Edge Computing has dramatically increased in popularity, and it doesn’t look like we’re going to see it slow down any time soon. BI Intelligence are estimating that, by the end of 2019, there will be 5.6 billion business-owned devices that access data in this way. 

A result of the speed at which technology is advancing, Edge Computing is also seen as a more secure and private way to hold data. Whilst it was initially feared that the ‘Edge Will Eat the Cloud’, we’ve actually seen both perform strongly enough to stand on their own two feet. Far more than just being a stepping stone as we move away from Data Centres, we’ve seen Edge Computing play a role in everything from the Internet of Things, to everyday fuel efficiency.

And, in 2019, we can expect it to play an even bigger role, as platforms emerge that will combine edge, multi-cloud and hybrid technologies.

Smarter Tech Than Ever Before


Whilst we all know that next year will introduce us to smarter technologies, they’re a few places where we can already some 2019 standouts. Natural Language Processing (NLP) has leapt forward over the past year and will continue its acceleration in 2019. Advances in Machine Learning (ML) will see BI tools feel the biggest benefit from this. In particular, the ability to ask programs questions around Data Visualisations and improve our insights will play a huge role. 

Off the back of this, we’re likely to see Automated ML play a huge role. Falling between cognitive APIs and custom ML platforms, Auto ML will offer analysts the flexibility to deal with complex issues without having to go through the typical ML training process. 

AI and ML will also revolutionise the DevOps world as 2019 sees AIOps become mainstream. This multi-layered technology will automate and streamline significant amounts of IT operations as the speed, and demand, of data continues to increase, but accountability remains the same. 

Becoming a Better Society with Data


Unsurprisingly, GDPR has had a huge impact on the Data & Analytics landscape in 2018. And, with the USA and India looking to embrace similar regulations in the new year, we’ll continue to feel the repercussions of this in 2019. 

Companies are now no longer being assessed on the black and white of the legality of their practices, but how ethically they use the data they have access to. As a result of issues that have arisen over the past few years, how social media giants handle their data is now a leading discussion point during every major election. Whilst Facebook are already taking some steps to address this, expect to see the pressure on them and their contemporaries continue to increase in 2019. 

It’s not only major networks that are having to adapt either. The number of leading businesses who now have their own data code of ethics has dramatically increased in the past few years and shows no signs of slowing. Plus, new technologies mean new risks and new principles. For example, as Facial Recognition technology becomes more and more prevalent, public concerns will lead to both fresh regulations but also increased responsibilities for firms

However, it’s not all rules and regulations. The rise in the amount of Data we have has led to a rise in the possibility to utilise it for social good. Enterprises like Orange and The Hutch Data Commonwealth are looking at how we can share data and insights to achieve common goals and make the world a better place. Despite an increase in risks, 2019 is also offering a plethora of opportunities to use data for good. 

If you’re looking to embrace the new and take on a fresh challenge in 2019, we can help. Take a look at our latest roles or get in touch with one of our expert consultants to find out more. 

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I'm excited to announce the launch of our 9th annual Salary Survey.  Covering salaries, diversity, benefits and technologies, our published Salary Guide is known for reflecting and driving trends within the Data & Analytics industry. As ever, we can't put together our guide without your input, so we are extremely grateful to everyone who is able to take part.  This year, one participant will win a £500 Amazon Voucher (or an equivalent amount in your local currency). You can read all the terms and conditions for this here.  The survey takes around 10 minutes and we would love to hear your thoughts. All submissions are 100% confidential and will only be used to provide an overview of the industry as a whole.  You can choose the survey relevant to you below: UK Survey US Survey EU/EEA Survey In the meantime, you can download a copy of last year's completed Salary Guide here.  We look forward to sharing our latest results with you later in the year. 

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