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Web Analytics Specialist

London
£40000 - £50000 per annum
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Web Analytics Specialist

London, UK

£40,000 - £50,000

Are you highly skilled in implementing the Google Analytics suite and defining best in class website tagging and tracking strategies? Do you want to be a crucial part of the success and innovation of a scale-up Streaming Platform? Do you love sinking your teeth into highly complex websites and coding in JavaScript? If you're answering 'yes', read on to find out more!

The Company

A scale-up TV streaming platform that has launched in over 300 countries!

The Role

You will be a business-critical part of the analytics team, managing the implementation of the Google Analytics suite (Google Analytics, Google Tag Manager, Google BigQuery) from scratch across the UK websites and digital products. You'll be passionate about the nitty-gritty technical elements of tagging and tracking solutions (leveraging Google Tag Manager), working with a team of developers to manage the implementation of the Google Analytics suite by coding in JavaScript. As the first role of its kind, you will have a real chance to make an impact in this exciting and fast-paced business!

In particular, you can expect to:

  • Manage implementations of Google Analytics, Google Tag Manager, Google BigQuery from a blank canvas
  • Deploy code in JavaScript, working closely with other Architects/ Developers
  • Analyze data on-site and mobile data in Google Analytics, occasionally using SQL/Google BigQuery for deeper insights
  • Deep dive into the Google Analytics tools to solve complex issues on the site
  • Organize data trends and look at ways to unlock new data sources

Your Skills and Experience

  • Working experience deploying Google Analytics, Google Tag Manager, Google BigQuery
  • Advanced coding skills in JavaScript is a must
  • Working commercial experience with tools such as Google Analytics or Adobe Analytics (Adobe Omniture)
  • Working commercial experience in implementing tags using GTM (Google Tag Manager), DTM (Adobe Tag Manager) or Tealium
  • Advanced Microsoft Excel Skills
  • SQL skills are a plus!

SALARY AND BENEFITS

The successful candidate will secure a salary of £40,000 - £50,000 and benefits depending on experience.

HOW TO APPLY

Please click 'Apply Now' above or email me at

KEYWORDS

Google Analytics, Adobe Analytics, SQL, Python, Excel, MS Excel, Insight, insights, shopper, customer, analytics, technology, campaign, Tableau, CRM, database, acquisition, retention, marketing, digital, SEM, SEO, paid search, display, dashboard, Omniture, site catalyst, web analytics, CoreMetrics, webtrends, website, Google Tag Manager, Tag Manager, Dynamic Tag Manager, HTML, CSS, Java Script, Flash, JQuery

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LH73638
London
£40000 - £50000 per annum
  1. Permanent
  2. Digital Implementation

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Harnham blog & news

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Using Data Visualisation To Bring Data & Analytics To Life

The majority of the human population are visual learners. Our brains are wired in such a way where we can register 36,000 visual messages per hour, and visuals are processed 60,000 times faster than text. In short, one of the best ways to truly assimilate and understand new-found knowledge is through clear and digestible imagery.  Because of this valuable insight, we are now witnessing the fast-growing trend of Data Visualisation. Over the next six years, the value of Data Visualisation tools is expected to reach $19.2 billion, over double what it was in 2019.  Data & Analytics is one key area where data visualisation is used continuously. The raw data collected on a daily basis by Data Analysts can be incredibly time-consuming to sift through, not forgetting near-impossible to form palatable findings from. However, through the use of data visualisation tools such as graphs, heat maps, charts and infographics, confusing, text-based data can be transformed and brought to life. So, how can Data Visualisation help your business? Greater understanding of your data As Lydia, our Senior Recruitment Consultant, stated in her most recent article – data insights have the capability of not only improving decision-making, but also allow you to spot key trends, errors and predict future challenges. Nevertheless, all of these brilliant capabilities of data insights can only occur when teams can garner an in-depth understanding of the data being presented to them.  Without a background in statistics, which very few members of any team would possess, the raw data simply wouldn’t mean anything, and key insights could be missed. Utilising data visualisations not only makes data more tangible, but it also allows every team member to understand the data, make decisions and implement changes more efficiently. Standing out from the competition The effectiveness of Data Visualisation is no secret, and time and time again it’s been proved that this way of presenting data is far more likely to produce results than simply reviewing text.  Research within Analytics Insight reported that businesses using data discovery tools are 28 per cent more likely to find timely information compared to their dashboard-using counterparts, and 48 per cent of business intelligence users at companies with visualisation tools are able to find the information they need without the help of a specialist team.  Nevertheless, despite the incredible benefits, only 26 per cent of businesses globally are using data visualisation tools.  While the reasons for this slow uptake are varied, it’s clear that those companies who are willing to invest in Data Visualisation are far more likely to stand a head above their competitors. It can improve customer experience 98 per cent of companies will use data to help drive a better customer experience, but it doesn’t always mean that this data is collected, managed or presented well.  Data is, and should be, used as a way to back up what brands are saying, especially if they’re shouting from the rooftops about how fantastic they are.  When a business or brand uses accurate Data Visualisation to tell this story – for example, the percentage of consumers who report high levels of customer satisfaction, or the amount of money donated to CSR projects – audiences will respond much better than if the claim appears to be empty words without any evidence.  Data Visualisation is undoubtedly one of the most effective ways to communicate data, both internally and externally. The comprehensible formats available enables information to be processed with ease, and for learnings and understandings to be absorbed and implemented with much more efficiency than text-based raw data. It’s clear that this trend is only going to grow in popularity as businesses begin to put more investment behind it in order to reap the benefits and watch the positive impact on their bottom lines prosper.  For examples of how Harnham uses Data Visualisation, head over to our recent research reports.  If you're looking to take the next step in your career or build out your Data & Analytics team, we can help. Take a look at our latest opportunities or get in touch with one of our expert consultants to find out more. 

Chantelle Mynhardt

Chantelle Mynhardt

13. May 2021

News

The Reliability Of Sleep Trackers For Sleep Data

One in three of us regularly suffer from poor sleep. By this we mean not entering the correct stages of the sleep cycle often enough. During the optimum eight hours of slumber, we should be getting per night, the body should enter three different stages of sleep on a cyclical rotation: light, deep and rapid eye movement (REM). The most important stage of this being deep sleep, of which a healthy adult should be entering for around one to two hours.  Unfortunately, it is often the case, for a vast number of reasons, that many adults struggle to wake up feeling refreshed. From absorbing too much blue light from screens before bed, poor dietary habits or increased levels of stress, there are many factors into why good sleep eludes nearly a third of us daily. Over the past year especially, as a direct result of the pandemic, our sleepless nights have become increasingly worse. It seems anxiety related to COVID-19 has spiked our inability to get good rest. What are the dangers of persistent low-quality sleep? Continual restless nights can have profound effects on both our bodies and our minds. It can place immense stress on the immune system, increasing the risk of becoming seriously ill. Other life-threatening diseases also linked with poor sleep include obesity, heart disease and diabetes.  Our mental state can also be incredibly damaged by consistent poor sleep. Not only does our ability to concentrate reduce, but our susceptibility to mental ill-health, such as depression, increases too.  It is no surprise then that, as a global population, our obsession with the amount of sleep we get per night has skyrocketed in the past few years, consequently seeing the boom of sleep tracking technology. From wearable tech such as the Fitbit and Apple Watches, to other bedside devices and bed sensors, the market for sleep trackers is estimated to reach $62bn in 2021 alone. But is this technology a reliable source of data for our sleep patterns? The problems with sleep trackers Wearable technology can only go so far when it comes to measuring our quality of sleep. Watches especially can usually measure aspects of our body such as heart rate and movement – all of which can be used as indicators of restfulness. However, their consistent accuracy is questionable. According to research, sleep trackers are 78 per cent accurate when it comes to identifying whether we are awake or asleep, which is a pretty good statistic for developing technology, however, this drops dramatically to 38 per cent when estimating how long it takes for users to fall asleep. For true accuracy, sleep should be measured through brainwave activity, eye movement, muscle tension, movement and breathing – all of which can only be looked at through a medical polysomnogram.  Additionally, much like many other sources of technology, sleep trackers have become a troublesome culprit for obsessive behaviour. In 2017, scientists coined the term Orthosomnia, the recognition of a real problem many were, and still are, having with become obsessive, to the point of mental ill-health, around tracking sleep. As stated by neurologist, Guy Leschziner; “If you have a device that is telling you, rightly or wrongly, that your sleep is really bad then that is going to increase your anxiety and may well drive more chronic insomnia." However, sleep trackers aren’t all bad. While not a tool to be used for sleep disorder diagnosis, they can be useful gadgets to help rethink our sleep habits to aim for a better night’s sleep.  The positives of sleep trackers While questions around the accuracy of this technology are prominent, trackers, overall, are pretty good when it comes to recording total sleep time. If used as a guide rather than an aid, sleep trackers can help users get into better sleep habits which in turn will undoubtedly improve their quality of sleep.  If the data is showing that users are only achieving five hours of sleep per night, and they are going to bed very late and rising early, then users may be encouraged to practice better sleep hygiene. From removing any blue light from the bedroom space, to taking an hour before bed to engage in less stimulating activities, such as reading, and practicing methods such as mindfulness or meditation to induce relaxation.  Sleep data from trackers can also be a useful tool to begin conversations with health professionals. Someone who regularly finds themselves groggy in the morning, with the notion that their sleep is badly disturbed, may find solace in sleep tracking data and it may give them the confidence to seek relevant help. While this sort of technology and its data will not be the end point for a diagnosis, it may give both the user and their doctor insight into any potential problems or issues they may be having with sleep.  Ultimately, those using sleep trackers shouldn’t be losing sleep over the data they present. Instead, ensure you are taking the analysis provided with a pinch of salt, and explore this in tandem with how you feel in yourself to assess whether you need to make changes to your sleep routine or seek help for a potential sleep disorder. Data is an incredibly important too, but using this in the right way is absolutely critical. If you're looking for a new role to get you out of bed in the morning or to build up your dream data team, we may be able to help. Take a look at our latest opportunities or get in touch with one of our expert consultants to find out more. 

Lauren Harris

Lauren Harris

04. March 2021

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