Web Analytics Manager

Boston, Massachusetts
US$130000 - US$140000 per annum

Web Analytics Manager
New Media & Internet
Greater Boston
$130,000 - $140,000 + Benefits + Bonus

A leading global retailer is looking for an experienced Web Analytics Manager to successfully lead customer experience projects across A/B testing, experimentation, and measurement to meet business growth in the Greater Boston Metropolitan area.

THE ROLE:

As Web Analytics Manager, you will be the Conversion Optimization Lead in owning KPI testing for CPX objectives as well as developing an array of testing strategies. You will be responsible for:

  • Collecting & cleaning large amounts of digital customer data using Adobe Analytics, Excel & SQL
  • Performing A/B testing, experimentation & various statistical analysis (i.e., Bayesian, Frequentist)
  • Generating campaign-level analysis & insights, and delivering data-driven recommendations
  • Working cross-functionally w/ Data Science to adopt automated testing across multiple channels

YOUR SKILLS & EXPERIENCE:

  • Progressive Marketing Analytics & A/B testing experience in eCommerce, internet, and/or media
  • Proficient in web analytics tools such as Adobe Analytics (i.e., Test & Target) & Google Analytics
  • Proficient in statistical analysis tools such as MS Excel, Python, R, and SQL
  • Strong dashboarding & data visualization skills using Looker, Power BI, and/or Tableau
  • Well-versed in digital marketing channels (i.e., Audience Targeting, Display, Paid Search/Social)
  • Progressive commercial experience working in User/Customer/Prospect Experience
  • Ability to work cross-functionally & communicate technical concepts to non-technical audiences
  • Proven commercial experience working across multiple channels (i.e., app, email, website)
  • Expertise in A/B & multivariate testing, and Bayesian & Frequentist methodologies
  • Strong verbal/written communication, negotiation, and presentation skills across the business
  • Bachelor's degree in Business, Economics, Mathematics, Psychology, Statistics, or related field; M.S. or MBA preferred

BENEFITS:

As Web Analytics Manager, you can make up to $140,000 base salary (depending on experience).

HOW TO APPLY:

Please register your interest by submitting your resume to George Little via the apply link on this page.

KEYWORDS:

Conversion Optimization, Conversion Rate, Customer Analytics, User Experience (UX), Customer & Prospect Experience (CPX), Advanced Analytics, Data Science, Statistical Analysis, Predictive Analytics, Statistical Model, A/B Test, Multivariate Test, Bayesian Methodology, Frequentist Methodology, Adobe Analytics, Adobe Suite, Google Analytics, MS Excel, SQL, Python, R, Power BI, Looker, Tableau, Campaign Analysis, Omnichannel, KPI Measurement, Experimentation, Personalization, Marketing Analytics, Marketing Attribution, Attribution Model, Marketing Mix Model, Media Mix Model (MMM), eCommerce, Internet, Email Marketing, Audience Analysis, Audience Targeting, Display, Creative Testing, Paid Search, Paid Social, Programmatic Buying, Boston, Massachusetts (MA)

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00105/GL
Boston, Massachusetts
US$130000 - US$140000 per annum
  1. Permanent
  2. Campaign Analayst

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