Web Analytics Manager - Adobe Analytics

Los Angeles, California
US$100000 - US$120000 per year

Web Analytics Manager - Adobe Analytics
Los Angeles, CA

$100-120k

An exciting opportunity to join a challenger agency that specialize in digital marketing and customer acquisition. They have a rapidly growing analytics team that are looking to hire an Analytics Manager to be their in-house Adobe Analytics expert who can advise internal and external stakeholders on all things Adobe.

ROLE OVERVIEW - WEB ANALYTICS MANAGER - ADOBE ANALYTICS

  • Working directly with clients across a wide range of industries from both business & technical-centric roles.
  • Translating business goals into technical requirements & ensuring streamlined communication across both internal & external teams.
  • Diving deep into Adobe Analytics & providing insights to help grow organizations on a recurring basis
  • Working with the Engineering & Data Science teams to extract data and develop optimization insights to share with clients
  • Auditing existing analytics implementations and writing measurement strategy documents
  • Responsible for overseeing a full client book of business & ensuring ongoing service retention

YOUR SKILLS AND EXPERIENCE

  • 4-5 years of hands-on experience working inside of the Adobe Experience Cloud, with a focus on Adobe Analytics & Audience Manager.
  • 2-3 years of working with clients and/or reporting measurement insights to Marketing stakeholders within an organization.
  • Strong understanding of Tag Management platforms - especially Dynamic Tag Management (although no development experience is required).
  • Strong knowledge of the Digital Marketing space, including Programmatic, Paid Search, Paid Social, SEO & general Digital Marketing strategy.
  • Experience visualizing data to communicate analysis with stakeholders in Analysis Workspace, Tableau, DOMO, Google Data Studio, or other visualization platforms.
  • The ability to know your way around a spreadsheet - beyond simple data input, you're well versed when it comes to intermediate data analysis.
  • Experience connecting online & offline data sets within the Adobe Experience Cloud
  • Working experience with Google Suite
  • Experience developing custom code within Dynamic Tag Management
  • Experience working within Google or Facebook Analytics

SALARY AND BENEFITS

The successful Analytics Manager can expect a salary of $100-120k plus a comprehensive benefits package.

HOW TO APPLY

For more information about the role press "apply now".

KEYWORDS

Marketing Analyst, Analyst, Analytics, Adobe Analytics, Google Analytics, SQL, Agency, Digital, SEO, Tableau, DoubleClick, Coremetrics, A/B testing, Social Media, Data, Digital Analytics, Digital Analytics, Media, Online Media, Offline Media, TV



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JP/WAMA
Los Angeles, California
US$100000 - US$120000 per year
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With over 10 years experience working solely in the Data & Analytics sector our consultants are able to offer detailed insights into the industry.

Visit our Blogs & News portal or check out our recent posts below.

The Harnham 2019 Data & Analytics Salary Guide Is Here

We are thrilled to announce the launch of our 2019 UK, US and European Salary Guides. With over 3,000 respondents globally, this year’s guides are our largest and most insightful yet.  Looking at your responses, it is overwhelmingly clear that the Data & Analytics industry is continuing to thrive. This has led to an incredibly active market with 77% of respondents in the UK and Europe, and 72% in the US, willing to leave their role for the right opportunity.  Salary expectations remain high, although we’re seeing that candidates often expect 2-10% more than they actually achieve when moving between roles.  Globally, we’ve also seen a change in the reasons people give for leaving a position, with a lack of career progression overtaking an uncompetitive salary as the main reason for seeking a change.   There also remains plenty of room for industry improvement when looking at gender parity; the UK market is only 25% female and this falls to 23% in the US and 21% across the rest of Europe.  In addition to our findings, the guides also include insights into a variety of markets and recommendations for both those hiring, and those seeking a new role.  You can download your copies of the UK, US and European guides here.

The Next Generation Of French Web Analysts

The Next Generation Of French Web Analysts

The role and purpose of Web Analysts has evolved over the last few years, and now there are a number of different types of candidate profile across the French marketplace. Whilst, traditionally, Web Analysts focused on Data pulled from websites before using their findings to make business recommendations on how to improve the site and streamline user experience.  However, as, digital channels, including apps, social media and mobile devices have multiplied, the amount of Data available to gather insights from has increased dramatically. Web Analytics has become Digital Analytics as a result of the need to quantify and better understand customer behaviour regardless of the channel or device used.  Across the world’s leading technology hubs, the role of the Digital Analyst is no longer to just relay insights from a company’s website, but to analyse different Data sources, work with complex technologies and tell stories with their findings. We’re now seeing the same evolution take place across the French market.  Today's Web Analysts  Throughout the era of digital measurement and optimisation tools, the use of AB tests and MVT tests has allowed Web Analysts to trial different online solutions for their enterprises. Nevertheless, until recently, these have remained centred on only one channel; the website. Over recent years, however, new categories of Analytics have now emerged, all of which need to be viewed as equally important:  In-store Analytics: The measurement of physical store Data, a real-world equivalent of web analytics. Mobile Analytics: The analysis of users’ traffic and behaviour on mobile sites and applications. Social Analytics: The analysis of Data from social networks such as Facebook, Instagram or Twitter.  As a result of this diversification, businesses are now not only looking for technical Web Analysts who can work with Google Analytics or Adobe Analytics and implement tags with GTM or DTM. There is now an appetite to go further and deeper with their analysis and Web Analysts who can use tools such as Big Query/ SQL, R or Python are high in-demand. A candidate with ‘Data Web’ vision, a strong knowledge of Data and KPIs in different business models, stands out amongst ever-increasing competition.  Furthermore, as Web Analysts use a lot of Data, particularly personal Data, a strong knowledge of GDPR and the legal implications of their work are also incredibly beneficial.  In other words, Web Analysts are becoming more versatile. No longer siloed to their own space, Web Analysts should have experience of collaborating with marketing and technical teams, as well as to top management and senior stakeholders.  Tomorrow's Web Analytics With this progression of Analytics tools and skillsets, Digital Analysts are now playing a more important role in businesses than ever before.  As they continue to present new ways of interpreting and visualising Data, their impact on the bottom line is being felt more significantly than ever.   As a result, Web Analysts are now open to significantly more professional opportunities. Specifically, if they have a strong technical skillset and a business mindset, they can move into a Digital Business Analyst or Data Scientist position. This means that the best candidates are in incredibly high-demand and businesses need to be sure of what skillset they need before beginning a recruitment process.  For example, a company recently going through a big change in tools migration, such as moving from Adobe to GA, would be in need of a strong technical Web Analyst who can implement those tools. A business that is further down the line with their capabilities, on the other hand, may be looking for a candidate with a real business vision, in additional to an analytical skillset, who can make informed business recommendations. Whilst the French market may be in transition, we’re already seeing these changes take place in other regions. In the UK, there is a large amount of conversation around ‘Digital Intelligence’, and Web Analysts are now beginning to be viewed as important as Data Scientists within many leading organisations, partially because these roles are overlapping more and more. 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