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Le web est votre passion et vous aimez le marketing digital, vous avez le sens de la donnée et souhaitez travailler pour une agence Européenne pionnière dans le secteur du Online Marketing ? Accompagnez les grands noms dans leur stratégies internationales.
En tant que Web Analyst vous êtes responsable de tous les aspects digitaux de vos clients :
Vous rejoindrez une équipe dynamique et serez amené à prendre des initiatives de vous-même. Vous contribuerez à établir la présence digitale des plus grandes marques. Et vous aurez également la chance de monter en compétences régulièrement grâce à l'intervention de managers plus expérimentés.
Merci de me faire part de votre CV et je vous recontacterai au plus vite.
£35000 - £55000 per annum
As the Digital Analytics & Insights Manager, you will be responsible for identifying and presenting key online trends back to the wider business
£50000 - £60000 per annum
This global digital agency is looking for a Digital Analytics Manager to join and manage the growing analytics team!
£30000 - £45000 per annum
Optimise content marketing performance for a vast array of clients in this Senior Web Analyst role
£45000 - £55000 per annum
Leaders in their specialist market, within retail, seeks someone who can own all things digital data including social listening
With over 10 years experience working solely in the Data & Analytics sector our consultants are able to offer detailed insights into the industry.
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It’s been nearly 40 years since the War Games movie was released. Remember the computer voice, JOSHUA, who asked the infamous, “Would you like to play a game?”. The computer had been programmed to learn. You might call it a forerunner of Artificial Intelligence (AI) today. Except AI is no longer the little boy who becomes a stand-in for a grieving family. Now, we’re no longer watching a movie about AI, we’re living in its times. But unlike a movie, we won’t find a solution after 90-minutes to two hours. Now, we must be cautious and pay attention or we will be leapfrogged by our own inventions. Can we change course at this late stage? As we enter a new decade, let’s take a look at some of the concerns and solutions posed by Amy Webb, author of The Big Nine: How the Tech Titans and Their Thinking Machines Could Warp Humanity. How Did We Get Here? As Christmas approaches, we are cajoled by memories and makers to buy back our past and cement our futures with things. Our desires for instant gratification keep us from planning for AI properly. While it can be fun to watch AI play against Chess champions or worrisome to watch it direct our buying decisions, we remain secure in that its not yet to its full potential. But elements such as facial recognition and realistic generation cause concern for a number of reasons. Not the least of which is what will happen when systems make our choices for us. From the Big 5 of Tech to your local commercial or paper, our minds are already often made up. And even when we’re presented with the truth, we may not even realise it because our AI capabilities have grown exponentially and continue to grow making us wonder…what if? So, What Can We Do? Businesses, Universities, and the Media all have a part to play. And in our image-centric world, the greatest of these is Media. Universities can blend technical skills with soft skills and blend in degrees such as philosophy, cultural anthropology, and microeconomics just to name a few. The blending of these skills can offer a more robust understanding of the world around us. Businesses can work to ensure a more diverse staff and improve inclusion. Shareholders and investors can help by slowing down when considering investments in AI to allow for determining risk and bias before moving forward. And when it comes to the Media, there’s general agreement the public needs greater media literacy. While AI-focused accusations of deepfakes in news and on television abound, there is a greater concern in that much of what people believe to be fake, isn’t. So, the question becomes, how does the media generate trust in a public that no longer believes what it reads, sees, or hears? It’s this casting of doubt which is the greater danger. Why? Because it requires no technology at all. While it’s best to be informed, it can be tricky to navigate in today’s world. So, it’s up to not only the news consumers, but is up to researchers, journalists, and platforms to separate the wheat from the chaff. Or in this case, the real from the fake before the news reaches its audience. From Socrates who taught his students to question what they learned to the students of the 20th century expected to remember only what was needed for a test; we have come full circle. But at a unique time in our world, in which the questioning has not much to do with challenging ourselves but is at best used to sow distrust. While tech companies like Facebook and Google have jumped on the bandwagon to expose fakes, others are moving into how to build trust. Again. At best, these startups offer comparisons of videos and images as the human eye works to discern the difference. But while tech may be advancing technological wonders by leaps and bounds, there remains a solid grounding of the human element. Humans are needed as content moderators to dispel fiction from truth. And in the media? There’s a renewed focus on training journalists to fact check, detect, and verify their stories. The human element adds a layer of nuance machines can’t yet emulate. If you’re interested in AI, Big Data and Digital or Web Analytics, we may have a role for you. Take a look at our current opportunities, or get in touch with one of our expert consultants to find out more.
19. December 2019
As the holidays approach, Marketers are focusing more than ever on User Experience (UX). They’re not only looking at what kind of product customers might want or need but how will it look and feel to them? If a product doesn’t have what you need or doesn’t function as appealingly as others, what good is it? Key elements such as aesthetics, usability, and ‘feel’ are integral to the user experience. Because these elements come from such seemingly disparate departments as Marketing and Developers, it’s important to figure out how to come together for the ultimate UX. After all, if today’s buyers buy experiences over tangible products, then ensuring the experience is important to bridging the gap between customers, marketers, and developers. This, when done right, helps to build and retain customer relationships; the foundations upon which business is built. Design User Experience with M&D By bringing marketers and developers (M&D) together, you create the opportunity for innovation. But there are some key elements to consider when designing UX and it follows four stages. Do your research. Identify needs, spending patterns, buying behaviours, and historical data to determine what it is customers desire. Find out what they want or need and give it to them. This is the role of the marketer backed by development.Gather the data. Using multiple touch points across multiple sources and channels, find what works. What product offers usability and determine how design choices can help to create a seamless experience for your customer.Design your idea and create a prototype. Brainstorm your design. What are its product features, user interface, and aesthetics? Does it look user friendly? Would you pick it up off the shelf? Why? What is it about the product that makes you want to have it? What problems can it solve for you?Time to Test it. Is your product user friendly? What are its useful functions? How does it look? Feel? Incorporate feedback to improve its performance, function, or aesthetic. What does your test market say? Would they buy it? Why or why not? Bridging the Gap with collaboration We can forget sometimes, lost in our jargon and our buzzwords, that it’s the customer who we hope will benefit from our product or service. Yet, traditionally, marketers gathered customer preferences and drove sales, while developers designed products based on those preferences. However, the two departments were often siloed and creativity, usability, function, and aesthetics either got overshadowed or underrepresented to varying degrees. Enter customer feedback an integral point of reference for all parties involved. Customers are at the heart of user experience and it’s their feedback which can inform the user experience. What better marketing insights than those straight from the customer? Working with Marketers and Developers, customers provide a crucial component to helping marketers understand market dynamics. On the flip side, customer feedback can help mitigate risk or issues down the road by providing solutions and helping to resolve problems. the impact on Product Development By conducting user experience testing, marketers and developers can determine if a product is a good fit for customer needs. At the same time, they may identify issues to be resolved which can be learned of in real-time for a better user experience once the product is launched. Each has their role to play in designing the user experience and contributing to market insights for more informed business decisions. These include: Marketers are part of the design experience from conception to inception. They are responsible for gathering the data to identify problem areas, working with Developers to create a product or service to solve a problem, and gathering data from the customer. Do they like this product? Why? What pain points does it serve? And how can it be made better or improved? Developers are the designers. They must take the information the marketers have collected and try to make the product into something functional and aesthetically-pleasing. Though they operate more at the back-end, they too much collaborate with customers to capture issues and solve problems. Developers test the products, making improvements as needed. Each stage a constant in UX design.Customers offer invaluable data and metrics through their feedback and reviews. The insights they contain as the end user about using the product, revealing its challenges, and suggesting room for improvement, make this three-part collaboration the final link in the chain between marketers, developers, and customers when it comes to designing the ultimate user experience. If you’re interested in the relationship between insights and UX, we may have a role for you. Check out our current opportunities or get in touch with one of our expert consultants to learn more.
21. November 2019