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VP Marketing

Oslo
900000kr - 1000000kr per annum
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VP MARKETING

OSLO, NORWAY

900,000 - 1,000,000 NOK PER ANNUM

This is an exciting opportunity for an experienced marketing professional looking for a new challenge!

THE COMPANY

This software company is a global leader within its industry and is at the forefront of shaping the future with its technology-first approach. Currently operating in over 20 different markets this company truly is a major player who aims for sustainability in every aspect of their business operations.

THE ROLE

As VP of Marketing you will play a key role in growing the company's marketing capabilities. One of your main responsibilities will be leading the marketing team in a cross functional environment, working closely with the other teams within the organisation. You will be responsible for the marketing budget, brand management, external partnerships and communication channels.

  • Lead the marketing team
  • Increase the company's marketing capabilities
  • Decide on what communication channels to use and discover new channels
  • Stay on top of competitors and market trends
  • Ultimately drive the growth and development of the company's marketing department

YOUR SKILLS AND EXPERIENCE

This role is suitable for a candidate who has extensive marketing experience from a leadership position. To succeed in this role you will need previous experience working for a global company as well as excellent time management skills. You are a great leader who understands how to grow marketing operations in an international environment and you are always on the lookout for new innovative ways of conducting business.

  • Proven commercial experience working with marketing in leadership positions
  • Excellent communication and cooperation skills
  • Ability to act fast and manage change
  • Extensive leadership experience
  • Experience working for a global company in an international environment
  • Experience in managing external partnerships

THE BENEFITS

  • Join an industry leading company
  • Relocation benefits
  • Competitive salary
  • Company shares

HOW TO APPLY

Please register your interest by sending your CV to Amanda Snellman via the apply link on this page.

KEYWORDS

VP Marketing / Marketing / Leadership / Growth / Partnership Management / Brand Management

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28134/AS
Oslo
900000kr - 1000000kr per annum
  1. Permanent
  2. Marketing Analyst

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With over 10 years experience working solely in the Data & Analytics sector our consultants are able to offer detailed insights into the industry.

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The Evolution Of CRM Marketing – A Q&A With Catherine Allan

We recently spoke to Catherine Allan, an Associate Director of CRM at Babylon health, a Digital healthcare service with a mission to put accessible and affordable health service into the hands of everyone.  After starting her career in journalism, Allan moved into Marketing, a seemingly natural transition given her copywriting experience. Given the transformation in technology and the use of Data within Marketing, she has seen the significant impact that it has had within the space.  Reflecting on what attracted her into CRM Marketing in the first place, she explains, “It’s that ability to really get to know the audience, what they look like. You have a very defined group of people that you can look at exactly how they are responding – you can get to know their likes, dislikes and respond to them in ways that you can engage them more. You can keep them working with or using your product or organisation”.  Initially working for Ten Lifestyle Group, her clients varied from travel businesses to large financial brands. Like many at the time, they had their traditional methods but, as would soon become a trend within the industry, they started to change things up. Allan expands, “We started experimenting with CRM with the members of our concierge to see if we could. How much better would those people respond to tailored communication over those who received a newsletter of generic stuff?”. Enter the use of Data to tailor CRM offerings. Their first application was to their travel clients, “If we knew someone had a skiing holiday versus a holiday in September one year, we would follow up the following year. Isn’t it time to pick a holiday?”. It seems natural now, but it signified that shift from the mass-communication to segmented customer profiles.  As Marketing teams became more Data-driven, however, customers had to get used to that change of communication. Allan remembers the shift well, “When I first started in CRM, it wasn’t personalised at all but I started to see that people got more used to you knowing their Data and using it. It became less freaky to show that you knew something about them. At the beginning, we were having to be careful about how much we evidenced that we knew, you couldn’t really say I know you’ve had a Ski Holiday. But over the course of the years people have started to expect that, almost like it would be weird if marketeers didn’t know that. The culture towards that use of Data and personalisation has changed”.   However, she explains, there is a limit, “With what people are expecting from your CRM, there is a scaling to how you present stuff. You don’t want to be creepy, you don’t want to overstep it by knowing too much”.  Now, moving into the health-tech space at Babylon, her work revolves around the products that they have on the market. Everything from applications that allow you to log your mood and sync your wearable tech, through to a health check function where you’re given a digital twin of your body. The use of Data within these products is, of course, on another level. The products produce Data-driven recommendations that are very specific to each users. She explains, “obviously in the Marketing team we don’t have access to people’s health records or any health information which they input into the app. So it’s about finding the right cadence to actually engage people with the product, as well as personalising using the Data we can see, such as demographics. 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The answer we came to was offering information, guides and videos verified by doctors to counteract all those false stories out there about COVID-19”.  Despite the technology to innovate, with things like interactive emails and unique content, there was still a need to strip things back. As Allan explains, “people are anxious, they are worried, they just want the right information, you’ve already got their attention”.  Her team was responsible for launching this new product to members and developing lifestyle communications, whilst also keeping the members engaged and updated. Naturally, the communication during the pandemic shifted, “We upped our newsletter frequency from twice a month to twice a week for the first three weeks of lockdown, then down to once a week, a cadence which we are still maintaining with no drop off in interest” What were the results of these changes? “Our open rates went up, our click through rates went up and our unsubscribes reduced, although they were very low to start with) We reduced sends to once a week when we felt that there was less to say, which I think was better than continuing to send more and becoming boring. Our results over the last 6 weeks have been off the charts averaging a 34% open rate across the whole base of subscribers vs the 24% we were averaging before.”  It’s clear that regardless of industry, from lifestyle to healthcare, the world of CRM has progressed. The information that we gather on customers is evolving, as is the way that we can speak to those customers too. One thing is clear however, from Allan’s experience, especially in the current circumstances, nothing takes away from a clear message.  If you’re looking for your next CRM role or to build out your team, Harnham may be able to help. Take a look at our latest opportunities or get in touch with one of our expert consultants to find out more. 

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‘Tis The Season Of Data: Black Friday Is Here

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