Harnham

TRAFFIC MANAGER CONFIRMÉ

Paris, Île-de-France
€35000 - €45000 per annum

TRAFFIC MANAGER CONFIRMÉ (H/F)
PARIS (75)
35-45K€

Vous souhaitez travailler pour une agence spécialisée dans le digital? Cette société à la pointe de la technologie recherche un(e) passionné(e) de la data, prêt à s'investir dans leurs projets et veiller à leurs bonnes réalisations.
Nous recherchons un Traffic Manager opérationnel qui pourra non seulement opérer sur des problématiques Trafficking mais aussi évoluer sur des sujets Analytics et Conseil Stratégiques.

LE POSTE

Rattaché au directeur Conseil, Tracking & Analytics, vous serez en charge de :

-Définir les KPIs et suivre leurs performances
-Élaborer le plan de Tracking et Trafficking des campagnes de l'ensemble des leviers (Display performance & branding, partenariats, réseaux sociaux, SEA, Affiliation)
-Accompagner le client sur la réflexion technique et faire des recommandations stratégiques
-Gérer et échanger avec les régies et prestataires
-Dashboarding et reporting

VOTRE PROFIL

-Bac +4/5 E-commerce/ E-marketing
-Forte expérience dans le domaine du traffic management en agence Webmarketing
-Maîtrise des outils de Trafficking (idéalement DCM et Eulerian)
-Vous avez une bonne maitrise de l'outil Google Analytics
-A l'aise avec les chiffres et volonté d'évoluer en compétences rapidement
-Connaissance des DMP
-Vous possédez de très bonnes qualités rédactionnelles et communicatives en Français et en Anglais.

MOTS CLÉS

Traffic/ Acquisition/ DFP/ Smartadserver / web analytics/ web marketing/ google analytics/ monétisation/ campagnes/ traffic management/ HTML/CSS/Javascript

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01317/CW
Paris, Île-de-France
€35000 - €45000 per annum
  1. Permanent
  2. Digital Marketing Analyst

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Harnham blog & news

With over 10 years experience working solely in the Data & Analytics sector our consultants are able to offer detailed insights into the industry.

Visit our Blogs & News portal or check out our recent posts below.

The Power Of Programmatic: How It Keeps On Converting

Applying to anything from digital out-of-home to mobile, social media to TV, Programmatic tech continues to develop at a furious pace. And as it gets more sophisticated so, too, does its power to fuel growth across multiple industries.  So it goes without saying that Programmatic is set to remain a valuable part of the Ad Tech toolkit. As it evolves, brands can measure and enhance their creative campaigns with ever-greater accuracy to improve conversion rates and engagement. Here are some of the latest ways automated ads have been helping brands increase their influence over customers. SHORTENING THE RETAIL SALES FUNNEL  The former might of traditional brand and advertising agency models is fading. Instead, we’re seeing the old sales funnel being redefined into a more direct buying journey. Omnichannel shopping is now the norm, and screens with their accompanying ads wield plenty of power in influencing how we shop.  Thanks to growing numbers of mobile purchases coupled with Programmatic technology, brands use Data to improve the customer experience, reduce acquisition costs and push more products into online shopping baskets.  And as more retailers prioritise selling stuff online, they gain more control over customer data. Which in turn feeds their automated ads and speeds up the buying journey further. BOOSTING BRANDED CONTENT REACH  No worldwide media corporation would last long without using technology to make the best use of its resources. So it makes sense that the BBC uses Programmatic ads to create greater access to its branded content. Using data, the BBC can see what particular audience segments are into, from trending topics to the devices they’re choosing to devour news and entertainment. From there, the broadcaster twins its own data with wider industry stats to form insights that help to shape its content strategy. Automated media buying also reduces the labour that traditionally accompanied ad campaigns. The key advantage being that it frees up staff to concentrate on more creative tasks, according to Luke Fox, the BBC’s Head of Programmatic for the Asia Pacific. As a direct result of the automated ads, the BBC’s media placement has become more focused and effective, with branded content “getting to the right people at the right time.” An advertiser’s dream come true, essentially.  It is minimal effort, too. Using Programmatic tech gives organisations better access to consumers all over the world, across a wide array of media such as podcasts.  CUSTOMISED MESSAGING We all know that personalisation is a tried-and-tested marketing strategy. So it’s no surprise that programmatic ads adapt to whoever they’re targeting. Ads adapt to multiple audience variants, from age, gender, income and location right down to the device we’re using. Through constant feedback, marketers can adjust their campaigns in real time, changing their message according to where customers are, what they’re doing and how they’re responding to the ad. In theory, as more brands move their media-buying in-house, the Programmatic process becomes easier to control and adapt. Zendesk’s director of digital Aurélien Dubot certainly thinks so. After the company moved its advertising in-house, Dubot says the decision has enabled them to make instant tweaks: “We don’t wait a week or three days to adjust things, we adjust it straight away.” Whether brands choose in-house or an agency for their media buying, one thing’s for certain: programmatic is a complex system that continues to bear fruit, provided brands set clear goals for what they’re trying to achieve. Ultimately, the results will only be as good as the data, along with the marketing team’s ability to analyse it. The Programmatic industry is growing. If you’re interested in Data & Analytics, we may have a role for you. Take a look at our latest opportunities or get in touch with our expert consultants.  

Francesca Harris

Francesca Harris

23. May 2019

News

The Advantages And Disadvantages Of Computer Vision

The Advantages And Disadvantages Of Computer Vision

“Don’t judge a book by its cover”. We use this adage to remind ourselves to go deeper and to look beyond the superficial exterior. Except, sometimes, we can’t, or won’t. Sometimes, our perceptions are pre-programmed. Think family, peer pressure, and social influences. But what about computers? What do they see? In a digital landscape that demands privacy but needs information, what are the advantages and disadvantages of Computer Vision? The Good: Digital Superpowers  Let’s be clear, Computer Vision is not the same as image recognition, though they are often used interchangeably. Computer Vision is more than looking at pictures, it is closer to a superpower. It can see in the dark, through walls, and over long distances and, in a matter of moments, rifle through massive volumes of information and report back its findings. So, what does this mean? First and foremost, it means Computer Vision can support us in our daily activities and business. It may not seem like it at first glance, but much of what the computer sees is to our advantage. Let’s take a deeper look into the ways we use Computer Vision today. Big Data: From backup cameras on cars to traffic patterns, weather reports to shopping behaviours and everything in between. Everything we do, professional to personal, is being watched, recorded, and used for warning, learning, saving, spending, and social. Geo-Location: Want to know how to get from Point A to Point B? This is where Geo-location comes in. In order to navigate, the satellite must first pinpoint where we are and along the way, it can point out restaurants, shops, and services to ease us on our way.Medical Imaging: X-rays, ultrasounds, catheterisations, MRIs, CAT Scans, even LASIK are already in use. Add telemedicine and the possibilities are endless. The application of these functions will allow faster and more accurate diagnoses and help save lives.Sensors: Motion sensors that only turns a light on when a heat signature is nearby are already saving your home or business money on your electric bill. Now, during a shop visit when you are eyeing an intriguing product, your phone may buzz with a coupon for that very item. Computer Vision sensors are now tracking shopper movements to help optimize your shopping experience.Thermal Imaging: Heat signatures already help humans detect heat or gas and avoid dangerous areas, but soon this function will be integrated into every smart phone. Thermal imaging is no longer used just to catch dangerous environments, it’s used in sport. From determining drug use to statistics and strategy, this is yet another example . The Bad: Privacy Will Forever Change  Google is 20 years old this year. Facebook is 15. Between these two media tech giants, technological advances have ratcheted steadily toward the Catch-22 of both helping our daily lives, whilst exposing our data to our employers, governments, and advertisers. Computer Vision will allow them to see you and what you’re doing in photos and may make decisions based on something you did in your school or university days. We’re already pre-wired to make snap judgements and judge books by their cover, but what will these advancements do to our daily lives? Privacy will change forever.  We document our lives daily with little regard to the privacy settings on our favourite social media apps. GDPR has been a good start, but it’s deigned to protect businesses and create trust from consumers, rather than truly offer privacy. So far, the impact on our privacy has been limited as it still takes such a long time to sift through the amount of data available. However, the time is coming soon, where we’ll need to perhaps think of a privacy regulation businesses, employers, and governments must follow to protect the general population. Fahrenheit 451, 1984, and Animal Farm were once cautionary tales of a far-off future. But Big Brother is already watching and has been for quite some time. Police monitor YouTube videos. Mayors cite tweets to justify their actions. And we, thumb through our phones tagging friends and family without discretion.  Like every new technological advancement there are advantages and disadvantages. As Computer Vision becomes increasingly prevalent, we’ll all need to be aware of the kind of data we supply from to text to image. We can’t go back to the way things were, but we can learn about ourselves through the computer’s lens. And when it comes to computers and their capabilities, don’t judge a book its cover. If you’re interested in Data & Analytics, we may have a role for you. Take a look at our latest opportunities or get in touch with one of our expert consultants for more information. 

Kian Dixon

Kian Dixon

25. April 2019

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