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STRATEGIC SALES DIRECTOR - DACH (W/D/M)
Location: Hamburg / flexible
Base Salary: €110.000 - €130.000 + Commission + Benefits
Join a progressive global information tech company in their Marketing Solutions & Analytics Sales Team.
We are looking for experienced, accomplished and highly motivated Sales Executives to our Team.
You would be responsible for growing in the DACH region primarily focusing on new company engagements and the related activity to make these companies on-going clients as a part of the European-focused, Marketing Analytics Sales Organization.
In this role, you will engage in prospecting activities including outbound communications, in-person meetings, and attending trade shows & conferences to create revenue generating opportunities. You will also respond attentively to inbound marketing leads and/or referrals to create new opportunities and undertake the activities necessary to close business.
WHAT WE LOOK FOR
HOW TO APPLY
Please register your interest by sending your CV to Dominik Probst via the apply link on this page.
£90000 - £110000 per annum + Benefits
Brighton, East Sussex
As the Head of Data in this leading marketplace, you will be working closely with both C-suite and leadership teams to steer analytics strategy.
£150000 - £170000 per annum + Equity + Bonus
Exclusively partnering with this company, we are offering a great opportunity to join a leading AI SaaS solution provider.
£50000 - £65000 per annum + Benefits
Hammersmith and Fulham, London
This is a great opportunity to develop industry-leading products in a giant within the gaming market!
£60000 - £70000 per annum + Benefits
As an Associate Director, you will be working with large, global FMCG brands that are proud to own some of the world's best products in the market.
With over 10 years experience working solely in the Data & Analytics sector our consultants are able to offer detailed insights into the industry.
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Marketing has been undergoing a fundamental change for some time. Elite marketers have been rethinking and reiterating their strategies, using increasingly sophisticated data. and this trend has been further accelerated by the pandemic. Consumer behaviour has changed significantly since the pandemic began. Between March and August 2020, 70 per cent of consumers tried new digital shopping channels. Such significant changes have rendered many existing data models invalid. Data-driven marketing offers new insights into consumer behaviour and can render huge impacts in refining and enhancing marketing strategies. So, why should you care about data-driven marketing? Offers better clarity about the target audience 67 per cent of lead marketers agree data-based decisions beat gut instinct. Data-driven marketing allows marketers to quickly filter through data and determine the most relevant and accurate action to take. With the right data, marketers can assess customer data to predict behaviours, identify buying patterns and spot emerging trends. Data-driven marketing can also reveal new channels and open up new avenues which organisations can use to engage with audiences and increase revenue. Increases revenue The last 18 months have been tough for businesses, yet through the use of data insight, marketing teams have been able to get ahead of emerging trends. Data-driven campaigns have pushed significant customer acquisition. Better insight into consumers and the channels they use enables organisations to improve their marketing strategy. Indeed, companies that deploy data-driven marketing are six times more likely to remain profitable year-over-year, and 78 per cent of organisations agree that data-driven marketing increases customer acquisition. Personalisation In the modern world, advertising is everywhere, and it is endless; consumers see it on their phone, their TV and even on their way to work. Without target advertising campaigns, organisations risk aggravating consumers. 74 per cent of customers already feel frustrated by seeing irrelevant content from brands. To stand out, marketing channels have become more complex. Marketers need to remain creative to capture consumers attention and data driven marketing can help achieve this. Data-driven marketing allows businesses to target specific demographics and user groups at an individual level. By targeting specific user groups at an individual level, marketers are able to use personalised marketing campaigns to build stronger and more meaningful connections with potential customers. With individual customer information, brands can segment a target market and ensure personalised messages are falling into the right place. Data-driven marketing is also able to identify potential customer triggers and create a holistic view of the target audience. This style of personalised marketing campaign makes for a more positive customer experience, and therefore represents excellent return on investment. Data has the potential to become an incredibly valuable resource in marketing. Data soothes the pain points which many marketers face on a day-to-day basis, and help teams to refine, enhance and improve strategy. In a post-pandemic world, data-driven marketing will undoubtedly be essential. To stay competitive, internal marketing and insight teams need to start taking notice of data-driven marketing. Here at Harnham, we understand the importance of data-driven marketing to determined campaigns and guide decisions. So, if you’re looking for your next opportunity or to build your Marketing & Insights team, we can help. Take a look at our latest opportunities or get in touch with one of our expert consultants to find out more.
10. June 2021
The majority of the human population are visual learners. Our brains are wired in such a way where we can register 36,000 visual messages per hour, and visuals are processed 60,000 times faster than text. In short, one of the best ways to truly assimilate and understand new-found knowledge is through clear and digestible imagery. Because of this valuable insight, we are now witnessing the fast-growing trend of Data Visualisation. Over the next six years, the value of Data Visualisation tools is expected to reach $19.2 billion, over double what it was in 2019. Data & Analytics is one key area where data visualisation is used continuously. The raw data collected on a daily basis by Data Analysts can be incredibly time-consuming to sift through, not forgetting near-impossible to form palatable findings from. However, through the use of data visualisation tools such as graphs, heat maps, charts and infographics, confusing, text-based data can be transformed and brought to life. So, how can Data Visualisation help your business? Greater understanding of your data As Lydia, our Senior Recruitment Consultant, stated in her most recent article – data insights have the capability of not only improving decision-making, but also allow you to spot key trends, errors and predict future challenges. Nevertheless, all of these brilliant capabilities of data insights can only occur when teams can garner an in-depth understanding of the data being presented to them. Without a background in statistics, which very few members of any team would possess, the raw data simply wouldn’t mean anything, and key insights could be missed. Utilising data visualisations not only makes data more tangible, but it also allows every team member to understand the data, make decisions and implement changes more efficiently. Standing out from the competition The effectiveness of Data Visualisation is no secret, and time and time again it’s been proved that this way of presenting data is far more likely to produce results than simply reviewing text. Research within Analytics Insight reported that businesses using data discovery tools are 28 per cent more likely to find timely information compared to their dashboard-using counterparts, and 48 per cent of business intelligence users at companies with visualisation tools are able to find the information they need without the help of a specialist team. Nevertheless, despite the incredible benefits, only 26 per cent of businesses globally are using data visualisation tools. While the reasons for this slow uptake are varied, it’s clear that those companies who are willing to invest in Data Visualisation are far more likely to stand a head above their competitors. It can improve customer experience 98 per cent of companies will use data to help drive a better customer experience, but it doesn’t always mean that this data is collected, managed or presented well. Data is, and should be, used as a way to back up what brands are saying, especially if they’re shouting from the rooftops about how fantastic they are. When a business or brand uses accurate Data Visualisation to tell this story – for example, the percentage of consumers who report high levels of customer satisfaction, or the amount of money donated to CSR projects – audiences will respond much better than if the claim appears to be empty words without any evidence. Data Visualisation is undoubtedly one of the most effective ways to communicate data, both internally and externally. The comprehensible formats available enables information to be processed with ease, and for learnings and understandings to be absorbed and implemented with much more efficiency than text-based raw data. It’s clear that this trend is only going to grow in popularity as businesses begin to put more investment behind it in order to reap the benefits and watch the positive impact on their bottom lines prosper. For examples of how Harnham uses Data Visualisation, head over to our recent research reports. If you're looking to take the next step in your career or build out your Data & Analytics team, we can help. Take a look at our latest opportunities or get in touch with one of our expert consultants to find out more.
13. May 2021