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Solutions Engineer (Digital)
London - Remote Working
£70,000 - £80,000 + Benefits + Bonus
A fantastic opportunity to work with a global digital vendor as a Solutions Architect whereby you will be responsible for advising on and integrating clients onto the suite of marketing analytics products. If you have a strong Ad Tech background, ideally mapping out technical solutions and implementing this, then I would love to hear from you!
Albeit current changes within the ad tech landscape, this vendor has been growing its global presence within the market year on year and has multiple products within the advertising and advanced analytics space. As such, has clientele with top spending advertisers across hospitality, retail, telco and finance to name a few!
As a Solutions Engineer, you will sit within the pre-sales team and report directly to the Head of Product. This role is a hybrid between technical integration, data management and consulting.
As such, the successful candidate will support the Sales team in both new and existing business pitches, primarily as the Multi Touch Attribution SME. The technical integration and implementation of which will also be led by this person, in addition to identifying and rectifying any glitches throughout the process.
This person will spend a substantial amount of time as follows:
YOUR SKILLS AND EXPERIENCE:
The successful Solutions Engineer will have:
HOW TO APPLY
Please register your interest by sending your CV to Francesca Harris via the Apply link on this page.
Please note that our client is currently running a fully remote interview process, and able to on-board and hire remotely as well. This role is intended to be home working for the foreseeable future.
N.B. This client does not offer sponsorship to candidates who are not permitted to work within the UK.
€65000 - €75000 per annum + BENEFITS
München (80335), Bayern
Werde Teil eines internationalen ecommerce Unternehmens mit Sitz in München!
£65000 - £70000 per annum + bonus + benefits
City of London, London
Key role whereby you will manage and renew this vendors marketing solutions client portfolio, by acting as the key account lead.
US$70000 - US$80000 per annum
Los Angeles, California
Play a huge part in guiding programmatic campaign strategy for an award-winning ad agency!
€60000 - €70000 per annum
En tant que Manager Programmatique et expert Media Trading vous serez en charge du bon développement des média traders de votre équipe.
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It’s that time of year again. Decorations are going up, the temperature is dropping daily, and the year’s biggest shopping weekend is upon us. Black Friday and Cyber Monday may have started stateside, but they’re now a global phenomenon. This year, in the UK alone, shoppers are expended to spend £8.57 billion over the four-day weekend. But, for retailers, this mega-event means more than a cash injection. In the world of Data, insights gained from shopping and spending habits during this period can dictate their product and pricing strategies for the next twelve months. So what is it, exactly, that we can stand to learn from the Black Friday weekend? THE GHOST OF BLACK FRIDAY PAST There are a few interesting takeaways from 2018’s Black Friday weekend that will likely impact what we see this year. Firstly, and perhaps unsurprisingly given that it’s a few years since the event has become omnipresent, spending only increased about half as much as initially predicted. There are a number of reasons for this, but cynicism plays a central role. More and more, consumers are viewing Black Friday deals with an element of suspicion and questioning whether the discounts are as good as they’re promoted to be. This, combined with other major annual retail events, such as Amazon’s Prime Day, means that this weekend no longer has the clout it once did. However, 2018 also saw marketers doing more to stand out against the competition. Many businesses have moved away from traditional in-your-face sales messaging and some are even limiting their Black Friday deals to subscribers and members. By taking this approach, their sales stand out from the mass market and can help maintain a level of exclusivity that could be jeopardised by excessive discounts. In addition to branding, marketers making the most of retargeting saw an even greater uplift in sale. Particularly when it came to the use of apps, those in the UK using retargeting saw a 50% larger revenue uplift than those who didn’t. So, having reviewed last year’s Data; what should businesses be doing this year in order to stand out? GETTING BLACK FRIDAY-READY WITH DATA Businesses preparing for Black Friday need to take into account a number of considerations involving both Marketing and Pricing. For the latter, Data and Predictive Analytics play a huge role in determining what items should go on sale, and what their price should be. Far from just being based on gut instinct or word-of-mouth, algorithms derived from Advanced Analytics inform Machine Learning models that determine what should be on sale, and for how much. These take into account not only how many of each discounted product need to be sold to produce the right ROI, but also what prices and sales should be for the rest of the year in order to make the sale financially viable. In terms of Marketing, Deep Learning techniques can be used to accurately predict Customer Behaviour and purchases. These predictions can then reveal which customers are likely to spend the most over the weekend, and which are likely to make minimal purchases. Marketers can then, in the lead up to Black Friday, target relevant messaging to each audience whether it be “get all you Christmas shopping in our sale” or “treat yourself to a one-off item”. By carefully analysing the Data they have available and reviewing the successes and failures of their Black Friday events, businesses can generate greater customer loyalty and improve their sales year-round. If you’re looking to build out your Marketing Analytics team or take the next step in your career, we can help. Take a look at our latest opportunities or get in touch with one of our expert consultants to find out more.
28. November 2019
As the holidays approach, Marketers are focusing more than ever on User Experience (UX). They’re not only looking at what kind of product customers might want or need but how will it look and feel to them? If a product doesn’t have what you need or doesn’t function as appealingly as others, what good is it? Key elements such as aesthetics, usability, and ‘feel’ are integral to the user experience. Because these elements come from such seemingly disparate departments as Marketing and Developers, it’s important to figure out how to come together for the ultimate UX. After all, if today’s buyers buy experiences over tangible products, then ensuring the experience is important to bridging the gap between customers, marketers, and developers. This, when done right, helps to build and retain customer relationships; the foundations upon which business is built. Design User Experience with M&D By bringing marketers and developers (M&D) together, you create the opportunity for innovation. But there are some key elements to consider when designing UX and it follows four stages. Do your research. Identify needs, spending patterns, buying behaviours, and historical data to determine what it is customers desire. Find out what they want or need and give it to them. This is the role of the marketer backed by development.Gather the data. Using multiple touch points across multiple sources and channels, find what works. What product offers usability and determine how design choices can help to create a seamless experience for your customer.Design your idea and create a prototype. Brainstorm your design. What are its product features, user interface, and aesthetics? Does it look user friendly? Would you pick it up off the shelf? Why? What is it about the product that makes you want to have it? What problems can it solve for you?Time to Test it. Is your product user friendly? What are its useful functions? How does it look? Feel? Incorporate feedback to improve its performance, function, or aesthetic. What does your test market say? Would they buy it? Why or why not? Bridging the Gap with collaboration We can forget sometimes, lost in our jargon and our buzzwords, that it’s the customer who we hope will benefit from our product or service. Yet, traditionally, marketers gathered customer preferences and drove sales, while developers designed products based on those preferences. However, the two departments were often siloed and creativity, usability, function, and aesthetics either got overshadowed or underrepresented to varying degrees. Enter customer feedback an integral point of reference for all parties involved. Customers are at the heart of user experience and it’s their feedback which can inform the user experience. What better marketing insights than those straight from the customer? Working with Marketers and Developers, customers provide a crucial component to helping marketers understand market dynamics. On the flip side, customer feedback can help mitigate risk or issues down the road by providing solutions and helping to resolve problems. the impact on Product Development By conducting user experience testing, marketers and developers can determine if a product is a good fit for customer needs. At the same time, they may identify issues to be resolved which can be learned of in real-time for a better user experience once the product is launched. Each has their role to play in designing the user experience and contributing to market insights for more informed business decisions. These include: Marketers are part of the design experience from conception to inception. They are responsible for gathering the data to identify problem areas, working with Developers to create a product or service to solve a problem, and gathering data from the customer. Do they like this product? Why? What pain points does it serve? And how can it be made better or improved? Developers are the designers. They must take the information the marketers have collected and try to make the product into something functional and aesthetically-pleasing. Though they operate more at the back-end, they too much collaborate with customers to capture issues and solve problems. Developers test the products, making improvements as needed. Each stage a constant in UX design.Customers offer invaluable data and metrics through their feedback and reviews. The insights they contain as the end user about using the product, revealing its challenges, and suggesting room for improvement, make this three-part collaboration the final link in the chain between marketers, developers, and customers when it comes to designing the ultimate user experience. If you’re interested in the relationship between insights and UX, we may have a role for you. Check out our current opportunities or get in touch with one of our expert consultants to learn more.
21. November 2019