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Social Analyst - Remote Working

London
£50000 - £60000 per annum
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Social Analyst - Remote Working
London, Currently Remote Working
£50,000-£60,000

In this Social Analyst role, you will monitor cross-channel campaign performance across multiple platforms for a market-leading digital agency specialised in media content. In this role, you will be trusted to work autonomously and report back key findings to optimise social campaign performance to key stakeholders. This is a great opportunity for a social analyst who wants to take ownership of a growing function and drive long-term social media strategy for some massive clients.

THE ROLE

In this Social Media Analyst role, you'll aggregate campaign data from multiple social platforms and feedback actionable insights in order to improve and optimise social media performance. You will have total ownership of analytics across all social channels and will be responsible for the long-term strategic vision for the function. You will drive action using social media analytics tools, building reports and dashboards to report your insights back to stakeholders and supporting the wider content marketing & strategy teams.

YOUR SKILLS AND EXPERIENCE

  • Experience using social media analytics platforms
  • Experience of social listening
  • Experience with web analytics would be beneficial but not essential

THE BENEFITS

  • £50,000-£60,000

HOW TO APPLY

Please register your interest by sending your CV to Adam Osborne at Harnham via the Apply link on this page

KEY TERMS
IBM, Coremetrics, Google Analytics, GA, Omniture, SiteCatalyst, Adobe Analytics, Analyst, Web, Digital, Online, Website, Financial Services, Finance, A/B, Test, Split, Multivariate, MVT, Tracking, Code, Tagging, Tags, Insight, Client, Agency, Management, Strategy, CRO, Conversion, Optimisation, Optimizely, Test and Target, Adobe Target, Maxymiser, VWO, Visual Website Optimiser

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105827/AO
London
£50000 - £60000 per annum
  1. Permanent
  2. Digital Marketing Analyst

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The Reliability Of Sleep Trackers For Sleep Data

One in three of us regularly suffer from poor sleep. By this we mean not entering the correct stages of the sleep cycle often enough. During the optimum eight hours of slumber, we should be getting per night, the body should enter three different stages of sleep on a cyclical rotation: light, deep and rapid eye movement (REM). The most important stage of this being deep sleep, of which a healthy adult should be entering for around one to two hours.  Unfortunately, it is often the case, for a vast number of reasons, that many adults struggle to wake up feeling refreshed. From absorbing too much blue light from screens before bed, poor dietary habits or increased levels of stress, there are many factors into why good sleep eludes nearly a third of us daily. Over the past year especially, as a direct result of the pandemic, our sleepless nights have become increasingly worse. It seems anxiety related to COVID-19 has spiked our inability to get good rest. 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The problems with sleep trackers Wearable technology can only go so far when it comes to measuring our quality of sleep. Watches especially can usually measure aspects of our body such as heart rate and movement – all of which can be used as indicators of restfulness. However, their consistent accuracy is questionable. According to research, sleep trackers are 78 per cent accurate when it comes to identifying whether we are awake or asleep, which is a pretty good statistic for developing technology, however, this drops dramatically to 38 per cent when estimating how long it takes for users to fall asleep. For true accuracy, sleep should be measured through brainwave activity, eye movement, muscle tension, movement and breathing – all of which can only be looked at through a medical polysomnogram.  Additionally, much like many other sources of technology, sleep trackers have become a troublesome culprit for obsessive behaviour. In 2017, scientists coined the term Orthosomnia, the recognition of a real problem many were, and still are, having with become obsessive, to the point of mental ill-health, around tracking sleep. As stated by neurologist, Guy Leschziner; “If you have a device that is telling you, rightly or wrongly, that your sleep is really bad then that is going to increase your anxiety and may well drive more chronic insomnia." However, sleep trackers aren’t all bad. While not a tool to be used for sleep disorder diagnosis, they can be useful gadgets to help rethink our sleep habits to aim for a better night’s sleep.  The positives of sleep trackers While questions around the accuracy of this technology are prominent, trackers, overall, are pretty good when it comes to recording total sleep time. If used as a guide rather than an aid, sleep trackers can help users get into better sleep habits which in turn will undoubtedly improve their quality of sleep.  If the data is showing that users are only achieving five hours of sleep per night, and they are going to bed very late and rising early, then users may be encouraged to practice better sleep hygiene. From removing any blue light from the bedroom space, to taking an hour before bed to engage in less stimulating activities, such as reading, and practicing methods such as mindfulness or meditation to induce relaxation.  Sleep data from trackers can also be a useful tool to begin conversations with health professionals. Someone who regularly finds themselves groggy in the morning, with the notion that their sleep is badly disturbed, may find solace in sleep tracking data and it may give them the confidence to seek relevant help. 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In the age of disruption, the traditional marketing function of organisations across the globe is changing. No longer tied to traditional product-based marketing models and removed from siloed ways of working, digital marketing analysts are changing perceptions of marketing. Successive waves of disruption, from remote working and the shift to cloud-based operations, to developments and advancements in automation, mean that digital analysts are being kept on their toes. In fact, recent research has indicated that worldwide IT spending is set to reach $3.9 trillion in 2021 as digital projects get back on track. Digital Marketing Analysts therefore play a critical role in how organisations adapt their marketing strategies to encompass the use of data and digital to enhance their offer. Through monitoring online marketing trends, analysing statistics and developing campaign reports, these professionals also prepare and share this strategy with colleagues and clients. Here are a few ways in which this is happening. Utilising more and more data Analysing data is one of the most important functions a Digital Marketing Analyst should focus on. We’re all familiar with the value of Big Data to a firm’s operating procedures and applying this to how marketing is completed should have no less value. Looking at complex data sets that can’t be processed through traditional methods, utilising past data and insight to inform future campaigns and channelling this through Cloud systems such as Google Analytics has never been more useful to a marketing team, regardless of size or industry. Targeting a bigger audience Finding, targeting and growing your audience is likely to be a goal set for marketing teams across the globe. Digital marketing functions provide huge scope in reaching a greater number of consumers than just through traditional means alone. Omnichannel marketing, for example, is becoming a key part of a Digital Marketing Analyst’s core role, and campaigns using 3 or more channels are known to have a 90 per cent higher retention rate than single-channel efforts. What needs to be kept in focus though, is that despite the innovation rippling through marketing functions, these audiences still demand personal attention. In fact, 68 per cent are likely to spend more with a brand that treats them like an individual, whatever the channel. Supporting smaller businesses to scale Quite often in big companies digital and marketing functions are operated separately but in smaller businesses traditional marketers are just expected to know about digital methods too, when perhaps their skillset lies elsewhere. As a result, a skills gap can start to open up. Digital Marketing Analysts can come into small business (even on a consultancy or contract basis) to support SMEs to scale and grow their digital campaigns. Interestingly, 76 per cent of small businesses believe their digital marketing efforts are effective, so building on this is crucial. What remains apparent is, with such a high demand for digital transformation across the business community, it is crucial that business leaders can both recruit and retain the best individuals out there to really ensure their marketing function is best placed to maximise all the incredible opportunities and tools available to them. If you're looking for your next Data & Analytics role or are seeking the best candidates on the market, we may be able to help. Take a look at our latest opportunities or get in touch with one of our expert consultants to find out more.

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